eight&four Group is an independent network of agencies based in London.
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This just in! eight&four has been listed in Campaign UK's Best Places to Work for the 6th year running 🏆 This one is particularly close to our hearts 💚 Congratulations to all our friends making the list! https://bit.ly/3yjd7Gt #bestplacestowork #advertising #adagency #adland #advertisingagency
Today was our annual Pitchfest, where the whole eight&four Group gets together to competitively pitch against each other… Seven teams, two live client briefs, one winner 🥂 Pitching is the life blood of any agency, and this year’s format delivered training on GenAI production tools to level up pitch theatre, behavioural pyschology to focus emotional storytelling, and a fireside with a client who told us what they really want in a pitch. As always massive thanks to everyone who took part from eight&four, Inkling Culture and Feed Films Ltd 🙌
Brilliant news! eight&four Group’s Feed Films Ltd has been chosen ✨ PRODUCTION COMPANY OF THE YEAR ✨ at the PRWeek Brand Film Awards this year. Congratulations to the team! #BrandFilmAwards
BREAKING NEWS! We are absolutely thrilled to announce that FEED Films has been crowned the ✨PRODUCTION COMPANY OF THE YEAR✨at the PRWeek Brand Film Awards 2024! 🏆 Where do we even begin?! This achievement is a testament to the unwavering dedication and sheer talent of our extraordinary team. From our outstanding clients to our mega-talented freelancers, each and every one of you has played an integral role in this incredible journey. A massive shoutout goes to our phenomenal internal team here at FEED - relentless commitment, creativity, and passion have propelled us to this remarkable milestone. But let's not forget the countless late nights, early mornings, and weekends spent tirelessly crafting and perfecting our projects. They say hard work pays off, and boy, has it ever! We're privileged to be even in the mix with such great production companies Shoot the Company & WING London and people. As we take a moment to enjoy this momentous win, let's raise a toast to an unforgettable year ahead. Here's to smashing more boundaries, pushing creative limits, and inspiring audiences🥂 Read more about it here: https://lnkd.in/egaphtuZ.
What a great article. As humans we LOVE simple answers. But the answer to most questions in the world? "It depends 🤔" But AI likes to give simple answers. And it does it with authority. But is it an illusion we're falling for? Take a read of this article. It's a great riposte to the orgy of... "Look! 🤯 I just talked to it! And it talked back! 😱 It's alive!! 🧠" ...GenAI content we're all being overloaded with. This was a constant issue when we were developing eight&four's TOV AI tool Scholar ✏️ It's a tool that is trained specifically on a brand's TOV, and can check brand copy to ensure it's on brand. Really nice model - TOV governance at scale - we can integrate into company's publishing workflows etc. Sweet. However we quickly realised you can't 'score' TOV out of 100, like a maths test (although AI happily will do). TOV is subjective, it's fluid. It's not that simple. We instead have generated detailed reports feeding back on TOV, from a range of different angles, with suggested rewrites. Snappy? No. But actually pragmatic? We hope so...! https://lnkd.in/es3_BKkB