DSMN8 - The Employee Advocacy Platform

Putting the IT & Services industry under the microscope! 🔬   Which company owns the industry share of voice on social media?   We analyzed 728 of the industry’s leading organizations and crunched the numbers…   We wanted to know 3 things:   💡 Which companies have the most active employees on social media? 💡 What impact is this activity having? 💡 How does this compare to the industry standard?   The results tell a very interesting story! 🤓   Oh, and we ranked the companies too…   Just to spice things up a little! 🌶️   The companies who topped the bill did so because their engaged employees consistently shared content with their networks. Helping to increase brand awareness, share of voice, and other key social media performance metrics.   So, we want to say a big congratulations to Pax8, Compass.uol, Tanium, Crayon, Nordcloud, an IBM Company, TTEC Digital, K2 Partnering Solutions, Trace3, Pure Storage, and Gupshup! Amazing work! 👏   Download the full report via the link in the comments!   #EmployeeAdvocacy #DigitalMarketing #EmployeeEngagement #EmployerBranding #ITandServices

📢REVEALED _ THE MOST ACTIVE STAFFING & RECRUITING PROFESSIONALS ON SOCIAL! Shout-out to Page Executive, Vibe Group, Gentis, Investigo, Vivid Resourcing, Page Outsourcing, Rise Technical, Gravitas Recruitment Group (Global) Ltd, Cross Border Talents, and Teksky LLC 🏆 who all secured a spot in the top 10. So how did these companies crack the top 10? 🤔 All through the impact of their own employees! These companies topped the bill this month because their engaged employees consistently shared content with their networks. Helping to increase brand awareness, share of voice and other key performance metrics on social media. 📈 The data in this graph show the % of employees who shared content on LinkedIn in the last 30 days. 💡 How active are your employees? 🤔 The link to download the full leaderboard can be found in the comment section below #EmployeeAdvocacy #DigitalMarketing #EmployeeEngagement #EmployerBranding #StaffingAndRecruiting

Where does your company rank? 👀 We’re honing in on the Computer Software industry… We wanted to know: Which companies have the most active employees on social media? What impact is this activity having? How does this compare to the industry standard? We carried out research on 513 of the world's biggest Computer Software companies, crunched the numbers and analyzed the data to see who had the most active employees on social. …and then ranked them for good measure 😉 The companies who topped the bill did so because their engaged employees consistently shared content with their networks. Helping to increase brand awareness, share of voice and showcase industry expertise. So, we want to say a big congratulations to Pipefy, AuditBoard, Kong Inc., The Linux Foundation, Cribl, LogRocket, CloudBees, Denodo, memoryBlue, Harness Amazing work! 👏 The link to download the full report can be found in the comment section below! #EmployeeAdvocacy #DigitalMarketing #EmployeeEngagement #EmployerBranding #ComputerSoftware

What are the benefits of employees posting on social media? Lewis Gray ⚡️ answers this question below, but spoiler alert 🚨 Employees posting on social media can help them achieve their own goals. There are multiple benefits to employees being active on social media. This includes: - Creating relationships with their network. - Being recognized as thought leaders in their industry. - Helping build their personal brand. All of which can help employees achieve their personal goals and help them with their roles within their organization. Focusing on these benefits is the best way to onboard your employees to your advocacy program. The biggest mistake you can make is focusing on it as a company initiative rather than helping your employees with the benefits it will have for them. To learn more, check out the full podcast episode: https://lnkd.in/e5YnyxdH #EmployeeAdvocacy #SocialMedia #PersonalBranding

Got an industry or company event coming up? Get employees to share it on social. Employee-generated content builds trust and drives more event attendance than company content. Think about it: You’re more likely to attend an event if you know someone there or if it’s been recommended by someone you know, right? Take that approach to LinkedIn. Not only will you save costs on paid social ads, but you’re also enabling employees to create networking opportunities. It’s a win-win. I’ll share a blog post by Emily Neal 👩🏻💻 in the comments for tips and examples from top organizations. #EventPromotion #EventMarketing

Where does your company rank? 👀 We’re honing in on the Financial Services industry… We wanted to know: ✔️ Which companies have the most active employees on social media? ✔️ What impact is this activity having? ✔️ How does this compare to the industry standard? We carried out research on 709 of the world's biggest financial and services companies, crunched the numbers, and analyzed the data to see who had the most active employees on social. 💻 …and then ranked them for good measure 😉 The companies who topped the bill did so because their engaged employees consistently shared content with their networks. Helping to increase brand awareness, share of voice, and showcase industry expertise. So, we want to say a big congratulations to Equitable Advisors, Truist Wealth, Janney Montgomery Scott LLC, Modern Woodmen of America, First Command Financial Services, Inc., Edward Jones, Ramp, NEXA Mortgage, CMG Financial, and Barrett Financial Group LLC. Amazing work! 👏 🎁 The link to download the full report can be found in the comment section below! #EmployeeAdvocacy #DigitalMarketing #EmployeeEngagement #EmployerBranding #FinancialAndServices

Migrating your employee advocacy program to a new platform is a great opportunity to review your program as a whole. Ask yourself these questions: - Are we looking to transition all of our current users, or is the goal to expand the program? - Is the right content getting to the right people? Consider whether your content is segmented correctly, e.g. by language, region, departments, seniority? - What are our current content sources, and do these need to change? For example, a podcast that’s no longer running, or a new region-specific blog that hasn’t been featured yet. When moving to DSMN8, our customer success and tech teams work closely together to make sure the platform is tailored for your program needs. This all starts with understanding your goals, your users, and your experience with employee advocacy so far. Emily Neal 👩🏻💻 worked closely with both our Customer Success team and Director of Sales Operations, Elliot Elsley, to put together a guide on the migration process. It’s worth a read if you’re interested in finding out more - the guide details each phase of the journey from planning to launch and comes with a useful checklist. #SocialMediaMarketing #EmployeeAdvocacy

Forbes Communications Council experts share their insights on managing a global team 🌍 It starts with adjusting your internal communications strategy. Bradley Keenan 🏂 says: “As your team expands to a global scale, it becomes critical to ensure that your communications are reaching the right people. Your internal communications platform should have the functionality to segment content for specific groups, including region, language or department. This prevents employees from becoming overwhelmed with notifications and emails that weren't meant for them.” The takeaway? When it comes to internal communications, don’t take a ‘one-size-fits-all’ approach. #InternalComms #ForbesCouncils #LeadershipTips

B2B influencer marketing is not rocket science 🚀 However your first thought should consider prioritizing LinkedIn. LinkedIn has 875 million users and 48.5% of US users engage at least once a month on the platform. This is a massive opportunity for B2B marketers to redefine their approach. LinkedIn has a unique community of creators specializing in various industries, making it ideal for B2B influence. But you might be wondering where to start… When looking for B2B influencers, something many organizations haven't considered is their employees. Who knows your organization better than the people who work there? Utilizing your employees and getting them to post on LinkedIn allows authentic posts to be made while still embracing and staying true to your organization's brand identity. Implementing an employee advocacy program can also ensure employees share brand-approved content. It is also the most cost-effective B2B marketing strategy, with the average cost-per-click being less than $1. Check out the full article below in the comments, to learn more about why LinkedIn is so important in B2B influencer marketing. #EmployeeInfluence #B2BMarketing #InfluencerMarketing