Digital Ethos

Digital Ethos is now Cadastra EMEA! Today marks the beginning of a new chapter in our history as Cadastra, a next-gen company leading the way in digital innovation and expertise. With a global team of over 900 employees across six countries, and over 400 clients worldwide, we're excited to continue delivering exceptional marketing and digital transformation solutions for our clients under the trusted Cadastra name. Explore our new website to discover more about Cadastra and our cutting-edge digital solutions: www.cadastra.com #NextGenCompany #DigitalTransformation #DigitalMarketing #Data

It’s time to say goodbye. I sit here with a heart full of emotions and a mind bustling with memories. In 2016, with a dream in my eyes and complete determination, I founded Digital Ethos - a company that was more than just a business; it was a testament to the power of digital innovation and hard work. Starting as a freelancer, I could never have imagined the incredible journey that lay ahead. Over the last 8 years, we've grown from a one-person mission to a multi-million pound entity, culminating in a merger with Cadastra, South America's largest independent agency group. This marks not the end, but a beautiful transformation of Digital Ethos into a global marketing powerhouse. From hiring our first employee in 2018, witnessing a staggering 70% average annual growth rate over five years, to being honored as the UK's fastest-growing agency by The Drum in 2019 - every milestone has been a shared achievement. Our expansion wasn't just geographical, as we welcomed Nine Dot Media and Boxed Red Marketing into our fold in 2021, and ventured into new territories like Toronto and Hamburg. Each step, whether crowned with success or met with challenges, has been a lesson in resilience, innovation, and the strength of a united team. This journey has been intensely personal. It's been a voyage of immense hardships, sacrifices, and burnouts. Yet, it has also been a journey of transformation moments, leading to success that is as much emotional as it is financial. As we merge into the Cadastra family, I want to extend my deepest gratitude to my team - past and present. Your dedication, creativity, and spirit have been the lifeblood of Digital Ethos. To our clients, partners, and everyone who's been a part of this incredible adventure, thank you for your trust, support, and collaboration. Though Digital Ethos as a brand may be no more, its ethos, its spirit, and its achievements will continue to thrive within Cadastra. This is not the end; it's the beginning of a new chapter. A chapter where we continue to push boundaries, innovate, and set new benchmarks. Thank you for being part of this remarkable journey. Let the growth continue!

And here we are: Part 4/4 We've been sharing the highlights of our history over the last few posts, as we're now about to embark on a new chapter in our journey... Looking back, our path has been marked by milestones and challenges that have shaped Digital Ethos into the agency it is today. From our start in 2016 to becoming a key player in the UK digital scene, each step reflects our dedication to excellence. With our recent acquisition by Cadastra, we're ready for new opportunities and growth. We're excited to fully integrate into their global brand, continuing to deliver top-notch digital solutions to our clients on a global scale. As we solidify our acquisition and integrate into the Cadastra brand, we're also expanding our business and services. We're no longer just a Marketing Agency - we're now a next-gen company offering digital transformation and Martech services, and that's incredibly exciting for us. Thank you for being part of our journey so far. We invite you to continue with us as we enter this next phase together. Exciting times ahead! #DigitalEthos #Marketing #DigitalMarketing #Cadastra

2021: Accelerated Growth and Expansion The year saw accelerated growth through strategic acquisitions, including 9 Dot Media and Boxed Red Marketing, enhancing our capabilities and client base. This introduced new clients, staff & channels, further bolstering our offering and the support we could offer our clients. We also launched our first international offices, with locations in Germany and Canada. 2022: A Milestone Year of Achievements We cemented our commitment to social and environmental responsibility by achieving the prestigious B-corp certification, a first for marketing agencies in Leicester. Our dedication to excellence attracted the attention of Cadastra, leading to our acquisition and integration into their global group. This partnership not only expanded our global reach but also enriched our service offerings, ensuring unparalleled growth opportunities for our clients. So what’s next? [Part 3/4] #DigitalEthos #Cadastra #Marketing #DigitalMarketing

I fired a 120k/year client. Why? Because they made two of our employees cry. And if there is one thing we will NEVER tolerate, It’s disrespect toward our team. Now, we watch out for 5 major red flags in our sales process: → Unrealistic expectations → Argumentative behaviour → Rudeness towards employees → Wanting everything for nothing → Lack of mutual respect Even if you don’t catch these early on, Part ways as soon as you do. The money's not worth the internal fight. Your team matters - value their well-being.

2019: Digital Ethos is recognised as UK's Fastest Growing Agency With a growth rate of 140%, Digital Ethos earned the prestigious title of the UK's fastest-growing agency by The Drum. Our growth required a move from Leicester City Centre to the historic Stoughton Grange in Oadby, setting the stage for further expansion and innovation… 2020: Navigating Challenges, Sustaining Growth Despite the challenges posed by the global pandemic, we remained steadfast in our commitment to our clients. Our team expanded to 35 members, supporting over 60 clients through uncertain times, demonstrating resilience and dedication to excellence. How did you navigate the pandemic period in your business? [Part 2/4] #OurJourney #DigitalMarketing #Marketing

2016: The Birth of Digital Ethos Our founder Luke Tobins vision was clear: to create an agency that bridged the gap between business and agency, rooted in transparency and open communication. As a result, Digital Ethos was born, laying the foundation for a journey of innovation and client-centric service… 2018: Expansion and Growth From humble beginnings with freelancers, we marked a significant milestone by hiring our first full-time employee in February, 2018. By the end of the year, our team had grown to 12 members, serving 30 clients. This was just the beginning of our remarkable growth trajectory… Curious to hear what came next? [Part 1 of a very exciting story] #OurJourney #DigitalEthos #MarketingAgency #DigitalMarketing

Ever wondered what the best hashtags to use on LinkedIn are? 🤔 🚫 While it's tempting to go for the most-followed tags, it's crucial to remember that if you misuse or overuse them, they can do more harm than good. ✅ Instead, aim to blend specific and widely-used hashtags to optimise visibility and targeted interaction. We suggest using 3-5 hashtags that align with your content for LinkedIn posts. #DigitalEthos #Marketing #DigitalMarketing

Today, we want to give a massive shout-out to all the incredible women who are the heartbeat of Digital Ethos ❤️ From Jess, our Head of Operations, who keeps everything running smoothly, to our amazingly talented Saffron, our PR manager, who brings great PR coverage to DE's clients. We are so proud of all of you. Here's to celebrating you not just today, but every day. Happy International Women's Day! 🎉🌸

On the lookout to leverage the latest social media trends?📱 Our expert social team have looked into their crystal ball to foresee the upcoming trends of 2024 so you can get an edge on your competitors 🔮 #DigitalEthos #SocialMedia #SocialMediaMarketing #DigitalMarketing