Consulting by Kantar

Does your #ChallengerBrand have what it takes to break through the competition? 🏆 In the latest episode of #RetailSoundBites, Barry Thomas and Rachel Dalton sit down with expert challenger brand and investor panel Richard Baum, Kara Posner, and Patrick G. McKeever, Jr., to discuss emerging brand successes, mergers and acquisitions, and much more in #Retail. Listen now 🎧 https://loom.ly/9UHQ05Q

What does the future of #CategoryManagement look like? How might brands need to evolve? In this on-demand webinar, our Head of Strategic Consulting, Johanna Lloyd, and Head of International Client Development, Tim Winfield, debate this topic and discuss examples of best practices in category management. Access the session here 👉 https://loom.ly/FSBa3zg #Retail #CategoryManagers

We'd like to warmly welcome Charalet VanderWall-Dunnigan, who has joined our retail Business Development team. Charalet brings deep experience in the retail, research, and media industries. Welcome, Charalet! #WeAreKantar #ShapeYourFuture #Retail

Missed our Global Digital Commerce Conference? Access a recap of the two-day event, which brought together thought leaders, innovators, and change makers to explore strategies for navigating uncertainty in the digital age. Download the report and learn how to access the event on-demand: https://loom.ly/fV2PCyc #DigitalCommerce #ECommerce #Retail

As retailers contend with fragile growth ahead, they have to make very prudent choices across competing priorities, including volume versus scale, scaling back versus investing, digital versus physical, sustainability versus the bottom line. Join us July 11 as we analyze the choices retailers will need to make across competing priorities as they contend with fragile growth ahead. Register now: https://loom.ly/3CwPUuQ

Why do all the world’s best athletes do Subway commercials? The glitzy campaign, featuring stars like Patrick Mahomes, Simone Biles, and Travis Kelce, is part of an aggressive effort to fix its deep-seated problems. Great piece about the role of celebrities in driving creative effectiveness for quick service restaurants. Kantar's Global Commerce expert Barry Thomas discusses the nostalgia trend and how that's impacting marketing decisions from celebrity choices to creative executions: https://lnkd.in/gBdci8vK #FoodService #Retail

As online shopping transforms the retail landscape, how does the role of physical store change? How can we unlock the potential to keep shoppers engaged and build the basket? 🛒🏬 Learn more in our latest #ShopperInsights research, Changing Role of the Store, to find the answers: https://loom.ly/QXxGE4E #PhysicalStores #Shopping

Is your organization prepped for #Category excellence? Hear from Chris Perry, chief learning officer at firstmovr, as he sits down with Barry Thomas and Rachel Dalton in the latest episode of #RetailSoundBites to discuss category leadership, #CPG innovations, and much more. Listen here 🎧🎙 https://loom.ly/GydRdBU

Do you understand how #GLP1 continues to impact shopping? 💉 🛒 In this episode of our Shopper Check-In, Leigh O'Donnell (she/her) uncovers how shoppers are swapping retailers once starting #WeightLossMedications. Find extensive GLP-1 research from our #ShopperInsights team here: https://loom.ly/UXtRNHw

The Consumer Goods Forum (CGF) is an influential organization dedicated to fostering global collaboration among retailers, and manufacturers, consumer goods industry. This year’s Global Summit was held in Chicago, with the theme ‘Empowering Businesses to Deliver a Better Tomorrow’. Barry Thomas shares some of the most pivotal quotes from the event, segmented by thematic areas: https://loom.ly/pbK9Ing #Retail #CPG #Kantar