Cognism

Effectively coaching your SDRs is an art 🎨 How do you prioritize which area to focus on? 🤷♀️ Managers will try to fix all of a rep’s problems, all at once. 👩🔧 And this can be overwhelming, especially if your rep is new to their role. So, it's important to prioritise your sales reps' weaknesses, one at a time. Instead of trying to train your rep on every single technique, pick their most important improvement area. Train them on that one specific thing, before proceeding onto the next one. 🗣 But how do you know which reps you should be prioritizing? 🤔 Most sales leaders focus their coaching efforts on their highest and weakest performers. (See photo below) Ultimately you want to prioritize your time coaching the reps that are going to have the most positive impact on revenue. 📈 We score our reps on where they are in relation to quota attainment against their potential, area for improvement and prioritise from there. ✅

The first 30 seconds of your cold calls are SO important. That means nailing your opener. For Morgan J Ingram, the PLA method is the most effective introduction. This stands for Pleasant Laughing and Arms Up and here’s how it goes: "Hi, thanks for taking my call. Look I know I am calling you out of the blue. However, do you have a few moments to chat?" Let’s break this down: 😊 Pleasant - The first sentence immediately lowers their defence. 😂 Laughing - Laughing helps create levity and keeps it light-hearted 🙋♀️ Arms up - At the last part you put your arms up. This softens your ask and keeps the cold call conversational. Join Morgan J Ingram, Will Falkenborg 🌭, and Dom Odoguardi for a live cold-calling session this Wednesday. They'll share more top cold-calling tips and frameworks. PLUS, you’ll be able to get live feedback on your cold calls and ask Morgan, Will and Dom questions in real time! 👇 Link in the comments to sign up

AI is constantly top of everyone's mind 🤖 our CMO Alice de Courcy & CMO of Copy.ai , Kyle Coleman discuss how to tactically use AI to drive demand 📈 Curious to find out more? tune in 🎧

Everyone wants to know how to make a LinkedIn footprint 👣 Including us! 💥 What do you like seeing most of on your feed? 👀

How many cold calls does it take you to reach a prospect?

PLG, PLG, PLG! 🔥A hot topic lately🔥 This week on the Loop podcast we discuss the biggest differences marketing to SMB and Enterprise, as well as shifting into a PLG model. Tune in today 🎧

Storytelling is becoming more and more important in today's world 🗣 Here are 5 powerful ways you can accomplish storytelling through data 💥

Cognism is HIRING 🎊 This role will be very multidimensional. Here's what you'll be doing: - Ownership of our social media channels - Support to PMM - Support to Customer Marketing Apply today if you think you'd be a great fit! We want to meet you 🙌

Hiring the perfect dream team isn't always easy🌈 Our CMO Alice de Courcy shared in the early days of her leadership, the 4 marketing roles that matter most when scaling [see below] 👇 1️⃣ Paid / Performance 2️⃣ Content 3️⃣ Campaigns 4️⃣ Product What would you add or replace? 🤔

"Hi [Name], this is [Your Name] from [Your Company]. The reason for my call is to introduce you to [specific product or service] that can help with [specific problem or benefit]. Is now a good time to chat?" 🗣 Also known as the straightforward approach. What's your favourite cold call opener? GO 👇