AWARDS | The MPA - Manchester Publicity Association Inspiration awards shortlist has dropped. Can Greggs win the title of Best Media Campaign for the second year in a row and Bag Some More Joy? Last year, Greggs joined forces with ITV Comedy for a Year of Laughter! The partnership marked a genuinely historic moment for us, as it had been a full decade since Greggs made its mark on traditional TV. Congratulations to the entire team. We’re rooting for you, as always 🎉 #CaratProud #DesigningForPeople #Carat #BagSomeJoy #Greggs #Awards #Manchester
Carat UK
Advertising Services
Designing for People: unlocking real human understanding to connect people with brands.
About us
We are Carat, the most progressive media agency network in the world. Our people, culture and organisation, are dedicated to designing for people - this is the clear and simple message that drives all that we do. We encourage our people to show a continual passion to be brave, to experiment, to re-invent and to help push the work we do further and faster, while consistently looking for fresh and better ways of growing our client’s brands and driving measurable business performance. This all comes to life in a culture that recognises that diverse perspectives are a necessity to drive innovation. A fast-paced but balanced working environment encouraging everyone to be the best version of themselves. Carat is part of Japanese powerhouse, Dentsu, the global communications network who strive to promote “Kaizen” within their agencies. All organisations within our network complement rather than compete against each other. We have one integrated P&L, which promotes co-operation and collaboration and places our clients’ business needs at our heart, allowing access to a truly holistic marketing offering of best-in-class expertise and capabilities in media, innovation and technology. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves some of the UK’s largest brands, including Kellogg’s, Mondelēz, Co-operative Group, Kraft Heinz, Vodafone, Mastercard, Microsoft and Santander.
- Website
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http://www.carat.com
External link for Carat UK
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1968
- Specialties
- Data, Strategy, Digital Activation, Mobile, Search, Social, Planning, Press, Sponsorship, Experiential, Broadcast, Insight, Analytics, Direct, eCRM, and Buying
Locations
Employees at Carat UK
Updates
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WORK | Co-op is reconnecting with its heritage through a bold new brand platform and a comprehensive, multiplatform campaign. 'Owned By You, Right By You' aims to reintroduce Co-op to the nation, emphasising the unique social and financial advantages of its co-operative business model. This initiative comes in response to findings that over 50% of consumers are unaware of what a co-operative business actually is. At the heart of the campaign is a 60-second stop-motion animation film created using printed till receipts, presenting Co-op's story in a refreshingly unique way. Airing tonight (Wednesday, 17 July) during Coronation Street on ITV1, the campaign will kick off with an innovative teaser—an ITV first—in which the channel's logo turns black and white, aligning with the campaign's receipt motif. The film will also feature on BVOD, YouTube, and in premium cinema spots. Additionally, there's a bespoke, targeted OOH plan, which includes a hand-painted mural in Manchester's Northern Quarter and placements in the London Underground. An audio call to action via Say It Now will further engage audiences, driving them to sign up for Co-op memberships. We're incredibly proud of the campaign which lives and breathes dentsu's Sanpo Yoshi principle (good for business, people and society), and even prouder of the people behind the work: Kate Burrows, Bella Smith, Chris Davies, Lisa Crowther, Becks O'Mahoney, Rishab Jolly, Alexandra Sturgess, John McNamee, Charis Jellett, Claudia Hall, Denia Souli-Vounisiou, Kai Radcliffe, Nina Clark, Abigail Clarke, Elizabeth Adcock, Simon Mayfield and Flora Kong. You can read more on the campaign in this article from Marketing/Beat: https://lnkd.in/gcMUU8Bi #CaratProud #DesigningForPeople #Coop #CooperativeGroup #ITV #Multichannel
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Carat UK reposted this
Client Managing Director, Co-Chair dentsuProud (LGBTQ+ Network) Manchester Publicity Association Board Member
Here at dentsu we work hard to create an inclusive, diverse culture where every body feels welcome. Where all our team can be their true authenntic self. We pride ourselves in sharing this vision with our clients and partners. This year marks the fourth year of our ‘dentsu and Friends’ campaign, with OOH space secured from our friends at JCDecaux UK. We placed the pride flag on billboards across the UK, with the design now on display throughout London for an estimated 10 million people to see. The campaign aims to highlight that Pride was always a protest. Hate crime statistics released late 2023 (ONS) reveal that England and Wales continues to become a less safe place for lesbian, gay, bi and trans people. The increase in hate crimes against trans people by 11% in a year, and by 186% in the last five years. Until 2015, ILGA-Europe – one of the continent’s biggest LGBTQ+ advocacy groups, based in Brussels – consistently described Britain as the most queer-friendly place in Europe. But a failure to ban conversion therapy and a toxic row over rights for trans people have seen the UK fall dramatically. According to the organisation’s annual Rainbow Map, the UK now places 16th – below Spain, Greece, Belgium, and Ireland. This is one spot higher than last year’s ranking of 17th place, but down from 14th place in 2022. #Pride #LGBTQ #DEI #Diversity #Inclusion https://lnkd.in/eviTcPgV
Dentsu UK reminds nation that 'Pride was always a protest'
marketing-beat.co.uk
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WORK | Co-op Funeralcare has teamed up with Channel 4 for 'Celebrity Send-Off', a new, social-first branded entertainment series. This three-part series, featuring celeb duos, including Shaun Ryder and Bez, aims to break the taboo around discussing funeral wishes and empowering everyone to have open and honest conversations with their loved ones. The celebs will get some of it right, some of it wrong, and some of it downright bizarre. The salient point is that "talking now helps your loved ones later," which is Co-op Funeralcare's new brand ethos. Flora Kong, Client Managing Director, says, "With 'Celebrity Send-Off', we are boldly addressing a traditionally taboo subject, bringing it into the public eye with grace and distinction. The campaign is poised to ignite a cultural shift, encouraging open dialogue about funeral wishes in a manner that is both respectful and engaging." The first episode is out now, with the following two episodes dropping through July: https://lnkd.in/edXnQHHT Props to our incredible dentsu team Alison Mitchell, Andrew Kimpson, Heather Lynn, Alexandra Maver, Hamzah Mehmood, Tom Goddard, Claudia Hall, Funmi Adebanjo and our brilliant partners, Lucky Generals for bringing this project to life. You can read more on the campaign here: https://lnkd.in/eM4HJv57 Let's start the conversation today 💬 #CaratProud #Carat #CelebritySendOff #CoopFuneralcare #Channel4 #LuckyGenerals
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AWARDS | Scotland shoots and scores Gold at The Marketing Society Star Awards. Last night, the elite of Scottish Marketers gathered to celebrate the highly anticipated Star Awards. The Marketing Society Star Awards set the standard for marketing excellence in Scotland, celebrating innovation, leadership and effective campaigns. So, you’ll understand why we’re thrilled to share that we won Gold in the Digital Communications category for our work with our client, Brand Scotland on their ‘Selling Modern Scotland to the World’ campaign. In partnership with BBC Worldwide, we developed a content series for Brand Scotland that showed international audiences that there’s more to Scotland than they think. Our campaign’s compelling impact made viewers 76% more likely to consider Scotland for business, leisure, and life. Please join us in congratulating the worthy winners: Paige Brown, Joe McManus, Alison Black, Maddy Sim, Claire Prentice, Samantha Crawford, Kim Wallace, Karin Finlay, Steve Banks, Alison Campbell, Julia O’Neil, Amy McCrae and our brilliant partners Dentsu Creative, Leith and Stripe Communications. #CaratProud #Awards #Scotland #ScotlandMarketing #MarketingSociety
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SOCIETY | dentsu has unveiled a breath of fresh art in London for Clean Air Day. Today (20th June), on #CleanAirDay, we're holding a spotlight on the ground-breaking, pollution-fighting art installation from dentsu and Global Action Plan. Situated just a stone's throw from dentsu HQ on Euston Road, we have literally created art that sucks pollution from the air. Using specialist CleanAir paint by Resysten, this coating doesn't just cover surfaces; it transforms harmful pollutants into harmless salts, which are then blown away in the wind. You can find out more about this pioneering project below👇 https://lnkd.in/e7sw8U-B #dentsuUK #ThisCampaignSucks #Pioneering #AirPollution #StreetArt
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PEOPLE | We are thrilled to announce that Flora Kong has been recognised as one of the Campaign UK ‘40 over 40’ 2024 winners! This prestigious accolade celebrates the outstanding contributions of industry professionals over 40 who have demonstrated exceptional leadership, innovation, and dedication in their fields. Join us in celebrating Flora's remarkable milestone and the inspiring journey that has led her to this moment. You can read more on her journey below: https://lnkd.in/eu4yKFCb Here’s to continued success and making a difference! 🌟 #CaratProud #CampaignUK #40over40 #Pioneering #Leadership #Innovation #Excellence
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WORK | We are excited to share our latest project—a groundbreaking campaign for Holland & Barrett: "Own every day of the month." As Holland & Barrett's strategic partner, we are thrilled to have developed an integrated approach that empowers women through each stage of their health journey. Our collaboration has brought to life a strategy that leverages a mix of traditional and digital media to make a significant impact. This campaign is designed to reach 92% of the target female audience and 90% of those aged 18-34, showcasing the specialised advice and wellness solutions offered by Holland & Barrett. 📺 The campaign kicks off with engaging TV advertisements debuting this Friday. These are perfectly timed to capture key audience segments across major networks like ITV, Channel 4, and Sky, including prime slots around viewer favourites like Gogglebox. 🖥️ Beyond TV, we've extended the campaign's reach with tailored 30" and 15" spots across BVOD, CTV, and YouTube. These are strategically paired with 6-second bumpers that target specific life stages, ensuring personalised engagement. Our approach combines creative messaging with tactical digital executions to connect with women at the right moments, enhancing the visibility and impact of Holland & Barrett's commitment to women's health. Stay tuned as we continue to roll out this exciting campaign and contribute to transforming how women engage with health and wellness every day of the month. #Carat #HollandAndBarrett #WomensHealth Sarah Moores, Andrea St Leger, Natalia Morris-Garcia, Liz Chapman, Charles Reid
Own Every Day Of The Month | Hormone Health | H&B
https://www.youtube.com/
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WORK | We're thrilled to announce that our client, Pets at Home, have launched a multi-year partnership with Global, the Media & Entertainment Group. Following a competitive pitch, we have secured exclusive sponsorship of all Heart Drive shows for the UK’s leading Pet Care Retailer. The all-encompassing sponsorship will see Pets access Global’s comprehensive portfolio, utilising audio, outdoor, presenters, and more, providing listeners with advice and inspiration for all their pet needs. 🐾 Heart Drive broadcasts across the UK every weekday from 4pm-7pm with shows hosted by presenters including JK & Kelly Brook, Vicky Pattison, and Rich Clarke.🎙️ Find out more here: https://lnkd.in/eXZ98hAq Nikki Cameron | Louise Duran (nee Roby) | Georgina McErlean | Cheryl Fitchett | Madeline Shaw | Charles Reid | Michael Bentley | Steven Allen | Aaron Tibbitts | Nicola Brent
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💜 Happy International Women’s Day 2024! 💜 This year’s theme is “Inspiring Inclusion” - highlighting the importance of fostering diversity and creating an inclusive workplace. Let’s celebrate the achievements of women, continue shattering glass ceilings and breaking down barriers, and strive for a more equitable future. Join us in supporting and uplifting women everywhere. 💪💜 #InternationalWomensDay #InspiringInclusion #inclusiveworkplace
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