British Brands Group

The GCA last week released the results of the 2024 Groceries Sector Survey. The results show fewer grocery suppliers are experiencing issues, however, less than half of respondents directly supplying Amazon believed that it consistently or mostly complies with the Groceries Supply Code of Practice (the Code). Read the full report here: https://lnkd.in/g7-U4wHf #GCA #GSCOp #FMCG #GroceryIndustry #Suppliers #Brands

Regular GSCOP training is recommended for suppliers to sustain a strong skill and knowledge base to negotiate and trade effectively, particularly with prevailing cost price pressures. Our next online GSCOP Refresher course on 19 September is ideal for those who have already been trained in GSCOP and therefore know the Code, the role of the Adjudicator and how to use them in trade negotiations but want to refresh and hone skills.  What does the training cover? - A reminder of the main elements of GSCOP and how to use it - Experiences of using and not using GSCOP and lessons learnt - Recent developments including the GCA’s priority areas - The '7 golden rules' relating to cost price increases - The designation of Amazon - Suppliers’ experiences of and attitudes to GSCOP and the GCA - An in-depth look at priority areas for suppliers and how practice may be improved No pre-reading is required. Plus, at the end of the course you will receive the key documents to take away. Book now to join the course on 19 September online - link in comments ⬇️

Are you ready to take a healthcheck on your new product development? Take a self-assessment against a range of critical factors (as outlined in our Innovation in UK Grocery 201-2022 white paper).  Download the white paper here for more insight: https://lnkd.in/eX3FipmS #NewProductDevelopment #GroceryInnovation #BrandInnovation #NPD #FMCG

This year's Brands Lecture will be delivered on Tuesday 1st October by Mark Ritson former Professor of Marketing at London Business School and Melbourne Business School, award-winning columnist for Marketing Week and founder of the Mini MBA. He is one of the world's leading thinkers on marketing and branding and could justly be called a guru!   His lecture title? "The history and future of brand management in just under sixty minutes." On a sunny morning in May 1931, a young P&G advertising executive called Neil McElroy sat down at his typewriter and bashed out two pages and created a new discipline of Brand Management. In this entertaining and applied talk, Mark Ritson follows the red line of that discipline’s evolution from that moment through to the present day and out into the future. Not to be missed. Link to book in comments below ⬇️ #BrandsLecture #Marketing #BrandManagement #Brands

At the British Brands Group we believe in providing highly relevant functional training that can upskill your teams in important commercial areas, supporting both employee engagement and competitiveness. For grocery businesses, being confident in GSCOP and Competition Law can create opportunities as well as avoiding unnecessary costs and, in the latter case, fines. With learning options to suit all business from interactive modular training, online hosted courses and in-house bespoke training, get in touch now to improve your team's functional skills and enable them to deliver stronger business results. https://lnkd.in/dh6fEe2H #CommercialTraining #GSCOP #FMCG #GroceryIndustry #Training

Compared to the average consumer, how many more new products do innovative shoppers buy in the first 3 months from launch? A study by Steenkamp and Ghielens showed that UK shoppers were amongst the most innovative in Europe! If new products are not bought by innovators/early adopters in the initial launch period, then the chances of success are similarly low. Retailers and brand owners will all be under pressure to delist, abandon or reformulate those that do not perform.  Some of the key characteristics of ‘innovators/early adopters’ are that they are more ‘independent’ and less susceptible to outside influence. They are less likely to be people who talk a lot about things to their friends and family but they are younger and in households that have more occupants. The last one is key because it means families, an important market segment anyway and one which buys many products and shops a lot. These outcomes help to steer communication, promotion and evaluation. Get more insight on Innovation in UK Grocery - download our white paper report here:  https://lnkd.in/eX3FipmS #BrandInnovation #GroceryInnovation #ConsumerInsight #FMCG #GroceryIndustry #

A McVitie’s Jaffa Cake is iconic. The orange peel logo is memorable and distinctive. The name, the design, the brand has always been intrinsically linked to oranges. So, surely a giant leap into cola bottle flavour [NB cola bottles are a much-loved sweet in the UK] is a risk. And this on the back of various other fruit flavour variants in recent years. This is just another insight into how brands evolve and stretch and how a good brand is more than a product. Stretching brands is a risky business, but this probably works for Jaffa Cakes because, whilst orange is still at the heart of the brand and critical to the long-term core, it is strong enough to offer consumers a few interesting alternatives without losing its essence. As the above highlights, a Jaffa Cake is as much about the light sponge and crackly chocolate which creates its distinctive mouth feel as anything else. No consumer is going to struggle to accept other flavours. We are sure not every new Jaffa Cake variant will match the amazing long-term success of the original, but we know from the Brands Group’s report on ‘Innovation in UK Grocery‘ that distinctive innovation – and cola bottle flavoured Jaffa Cakes would fit the definition – helps bring in new consumers and helps keep the core brand front-of-mind and relevant. Occasionally, one will create a new long-term success story. Read More: https://lnkd.in/eP-JCuqA #WhatBrandsDo #BrandInnovation #GroceryInnovation #NewProductDevelopment #NPD #IconicBrands

Our next online #GSCOP refresher course on 18 July 2024 is ideal for those who have already been trained in GSCOP and therefore know the Code, the role of the Adjudicator and how to use them in trade negotiations but want to refresh and hone skills. The half day training includes: ➡️ Recent developments including investigations, guidance, best practice and the GCA’s priority areas ➡️ Suppliers’ current experiences of and attitudes towards GSCOP and the GCA ➡️ An in-depth look at priority areas for suppliers and how practice may be improved. Reserve your place now:

Failing to introduce new products risks going backwards, as innovation is pivotal for maintaining brand presence, securing retail space and bringing new buyers into the brand. Innovation is a lifeline in a market grappling to find real growth amidst ongoing inflationary pressures that have impacted consumer desires to expand their baskets. Read more about why grocery innovation must work harder to tempt shoppers in the Kantar article here: https://lnkd.in/ejiyURJr #Innovation #BrandGrowth #NewProductDevelopment #FMCG #GroceryIndustry

#Sustainability tends to move up and down most consumers’ priorities depending on economics or their awareness of specific categories and situations. Brand strategy must work above this ever-changing landscape, and it requires clear long-term business choices and consistent execution. The result is that it is brands who are driving most of the positive change in environmental areas like packaging. Brands are doing this for several reasons – most are genuinely engaged with environmental issues, but it is also because it makes good business sense. Change is inevitable and they need to be prepared – not reactive. They also know that long-term consumer sentiment will require it of them. Preparedness is about economic efficiency and long-term protection. A core skill of great brands is to take the long view to ensure the brand remains relevant in the future. These two initiatives are part of this journey and show Diageo  and Baileys leading the agenda. We love the comment ‘progress over perfection’. It marks this as breakthrough innovation. Act fast, do it and then improve it. Make the change and then bring the consumer with you. This will have required significant investment – and risk – in changing an efficient, proven, existing supply chain. This is what brands do… they lead, yes always listening to consumers, but when a crossroads is reached, they act. Glass will be at the forefront of packaging change in the next decade. At the British Brands Group’s recent launch of their White Paper/research into Innovation in UK Grocery, one of the panellists @Tanguy Pellen of Skarbek, a leading innovation consultancy said the following: “… you ship 1 litre [of liquid] while you ship 1kg of glass. At the same time glass [uses] a precious material, sand, that’s burnt at 1600 degrees in a very high energy consuming oven… …anyone who thinks that will be the case in a couple of decades, well, it won’t be. Right?” Baileys is making important steps in their long-term response to these challenges. Kudos to Diageo 👏 Read more: https://lnkd.in/eTKsVT3G #WhatBrandsDo #Sustainability #Packaging #Innovation