Born Social

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

What do Eric Cantona, a goat called Ernie and a Ford Capri all have in common? Read all about it from our Creative Director, Simon Cooper and Zara Naseer at LBBonline - Little Black Book 👇

‘“You can't tell your brand's entire story in one Instagram Reel,” Edgerley said. She adds that consumers are often bombarded with paid partnerships on their feeds and long-term, successful working relationships with a creator are essential if brands want to ensure the output they pay for is authentic.’ In July, our Director of Influence, Lucy Edgerley spoke at The Drum’s Influencer event. Lucy highlighted the value creators add to social listening, the importance in long-term brand partnerships, and the balance AI could bring to our algorithms. Check out the Drum’s article from the panel in the comments 👇

Ready, set, guess 🔍 What do you do with 729363 images of the All-New Electric Ford Explorer after it made history as the first EV to travel around the globe? Presenting the Ford Explorer®️ EV Games ⚡ We connected Ford Motor Company and Geoguessr champion @georainbolt to host and present the first 'Explorer®️ EV Games', bringing together 8 of the best Geoguessr gamers to guess the car's location and #FindFord. Got what it takes? Try it out yourself ahead of the games 🗺️ https://lnkd.in/eJ7z-hWT Join Ford and @georainbolt live on Twitch Saturday 3rd August 4pm BST to tune in 👉 https://lnkd.in/e5f7Z9pr

100% favourite, 0.0% alcohol Congratulations to the Diageo GB team as Guinness takes the top spot as #1 alcohol free beer in the UK. We've loved partnering on this launch, pushing the boundaries of the category to reach new audiences through social. Bringing moderation to the masses in a way that only Guinness could, only Guinness would 🤝 Write-up in the comments 👇

"It’s a masterclass in building with your community, not just for them to create authentic and engaged fandom. The strategy acknowledges that broadcasting a big top-down message doesn’t cut it, and the role of the brand is to feed the community. " Head of Strategy, Essi Nurminen spoke to Creativebrief, spotlighting the cultural phenomenon, 'brat' campaign as the epitome of community building on social. Click the link below to read the full article 🍏

Memes can drive your social strategy. Your social strategy should drive your marketing strategy. Your marketing strategy will drive your business performance. So, memes can drive business performance. Amazing to see Debra Crew, CEO of Diageo earlier this week in her F24 results call with investors credit Guinness’ community-first marketing model as fuelling the brand’s exceptional performance in tough trading conditions at the moment. Born Social 🍻

“Deeds not words.” Almost two years after earning our B Lab certification, we remain committed to action, advancing sustainability in our industry and for our clients. As industries evolve, regulatory bodies must also strengthen their legislation to drive progressive change. Our COO, Charlotte Hamill, spoke to Campaign UK about our hopes for the new B Corp standards in light of their renewal. Read the full article here👇 https://lnkd.in/gvM4hHJT

Take a behind-the-scenes look at Ford Motor Company’s debut social-first car reveal for the new All-Electric Capri ⚡ Watch to see how we helped Ford break away from the safe EV stereotype and embrace the absurdist world of social to build a campaign featuring Cantona, a Capri, and Ernie the goat 🐐

POV: your trainee scheme now has two generations of talent 🥹🚀😭✨❤️ When we launched Born Ready last year, I was nervous, excited, apprehensive & eager to see what would unfold. Taking the privilege and responsibility of playing a small part in the early days of someone’s career really really seriously. And wanting to make sure our talent on the scheme were nurtured and growing, and would leave us feeling confident to take on a role in the industry. So to see this photograph today has me in my feels. Firstly, that our 2023 trainees BOTH now work for us full time in roles that they want to pursue. Sunvir Mangat returned to us early this year to take a Social Media Executive role on a new account, and Semira Hamden came straight back after finishing her degree in a newly created role as Production Coordinator in our growing production arm. And secondly, to see our 2024 trainees thriving! Genuinely so proud of the stamp Tyrese Walters & Tanya Tang are already putting on Born Social just six weeks in. And so looking forward to watching them develop in the coming weeks & months. So yeah, here’s our two Born Ready generations altogether… and here’s to adding many more in the future 🚀🚀🚀 Sorry for the embarrassing facebook mom style post team, hope you’ll forgive me xoxo