AKA UK

Louise Walsh, Head of North at AKA, and Grace Roberts, Account Director, had a fantastic time attending the Association of Leading Visitor Attractions Public Engagement Session at the SS Great Britain Trust museum in Bristol, with colleagues across the UK’s leading visitor attractions.   Perfect timing too, to be part of the conversation around arts and culture funding around a national election and anticipated changes in priorities.   Public Engagement is a key element of venues re-establishing roots in their community and continuing to unlock new stories from history to re-educate and engage new audiences. We saw how funding in research is then interpreted into the venue – including the inspiring story of the role of SS Great Britain in the global migration of plants in the Victorian period thanks to steamships like the SS Great Britain!   Initiatives are curated from within the community and those shared on the day ranged from discovering venue connections with local food, drink, clothing and reimagined shared activities (including family events).   A key outtake for us was establishing relevance with today’s world, brilliantly demonstrated with a virtual tour of the 2021 refugee exhibition at Imperial War Museums.   Importantly all of this hard-work and investment by venues is measurable via a Social Value Indicator which includes a monitor to collate customer engagement, action and legacy measures such as donations and subsequent projects developed as a result of the Public Engagement initiative. A very different but highly valued way to view return on investment.   Thank you for having us ALVA! #ALVA #AKAUK

🐝 Bees: A Story of Survival 🐝 As part of our National Museums Liverpool campaign for Bees: A Story of Survival, we activated two special build sites in Manchester & Liverpool with our friends at BUILDHOLLYWOOD 😍 These sites showcased the impactful lead creative as well as a collage of tearaway seed packets, encouraging people to plant these at home and save the bees! It also included a unique QR code driving audiences to the website to find out more about the exhibition. This exhibition is a story of 120 million years of adaptation and survival. Bees have lived on the planet since the time of the dinosaurs. They are vital to our survival, but changes to the environment and climate mean their existence is under threat. https://lnkd.in/eMEi3rm9 #worldmuseum #bees #outofhome #AKAUK

📱🚗 Media First 🚗📱   AKA and Hamilton are live with a Media First for London Theatres! Hamilton is now live on Uber Advertising, using their first party data capabilities to capture theatre and entertainment lovers from across the UK in their highly attentive moments in motion. We're super excited to be the first theatre show to work with Uber on this opportunity! Check it out on the app.   #Uber #Advertising #AKAUK

I attended the National Attractions Market last week where I had the pleasure of meeting many passionate industry professionals. Here are a couple of insights I wanted to share: 🎢 The attractions market is still on the path to recovery post-pandemic. With increased competition and reduced customer outings, innovative approaches and diversification into new products and experiences are crucial to stay ahead. Customer expectations are rising, emphasising the significance of a seamless user experience for repeat business. 💳 The customer decision-making journey in this industry is intricate. While research and reviews play a significant role, actual experiences on the day of the visit heavily influence decisions. This demands real-time messaging strategies to prompt customers on why they should choose to visit attractions on a specific weekend. #Digitalmarketing #AttractionsIndustry #MarketInsights #CustomerExperience #NAMC2024

The team had a fantastic time at ALVA’s Heads of Marketing conference this week at the wonderful WWT - London Wetland Centre in Barnes. Laura Norman, Account Director, and Arabella Peniston, Senior Account Manager listened to talks from WWT, Blenheim Palace and Wellcome Collection. Interesting to hear how our wonderfully diverse visitor attractions are tackling a range of challenges during these challenging times. ALVA also gave us some great insights on how cost of living and a perception of crowds are affecting people’s ability and appetite to engage with visitor attractions. Great to be in a room of people who are passionate about our culture and heritage and keen to help one another make the sector better and better. #ALVA #Attractions #AKAUK

💂♂️ The Friends™️ Experience is coming to London baby! 💂♂️ The UK Flagship of The Friends™️ Experience will open its doors August ExCeL London, and will feature never-before-seen content! Explore iconic set recreations, exclusive content from the shows London episodes, and hang out at Friends™️ Station for coffee, snacks, and photo opportunities! AKA are delighted to be part of the team and journey. From Birmingham to Dublin, and now the Capital! 🎟️ Sign up now for priority access: https://lnkd.in/e-K_csyU Warner Bros. Discovery The Luna Entertainment Group Original X Productions ExCeL London #thefriendsexperience #theoneinlondon #AKAUK

IAB Engage 2024. Check out Emily Rose Hart, Digital Director, takeaways from the morning ⬇️

🎭 The team had a brilliant day at this year's Theatre Conference 🎭   Our key takeaways from the day:   💫 The social purpose of theatre in a new era. In an age where authenticity matters, it was uplifting for all to recognise that Theatre brings the country together at one time for the better. This can/could be so powerful to highlight and be part of the national conversation and drive positive social change   🗳️ Influencing stakeholders in a general election- Understanding how venues and producers call upon influential politicians and counsellors during this time to sustain government funding for our cultural sector and how to forge and nurture those relationships for the long term   🧏 UK wide access scheme for D/deaf, disabled, and neurodivergent people. A new app ALL IN looks to have an API to all venue booking systems and stores audience members access requirements. By removing barriers, organisations across the UK can welcome more people with access requirements through their doors   📊 An open discussion on collaborating on commercial touring. Sharing data meaning audience segments and behavioural patterns (not email addresses) for producers, promoters, and venues to make more data led decisions for better success in shows, programming, and of course ticket sales   🚀 Balancing the demands of theatre with workforce wellbeing. Making flexible working work by evaluating / auditing your company's internal processes: the effectiveness of regular meetings and comms (via emails, Teams , Slack, WhatsApp, Asana- the list goes on!). All feeding back on the impact of output, productivity and feeling of wellbeing in the workforce   📗 Launch of Theatre Green Book V2- a free resource, which promotes, endorses, and instructs on sustainable theatre was praised and celebrated. Coming out soon will be a series of sustainable logos for all theatre productions to promote across all marketing comms   Congratulations to all the Society of London Theatre & UK Theatre team and all involved in organising such a valuable and insightful day 🙌. And great to catch up with fellow colleagues in our industry.   #TheatreConference #AKAUK

Have you seen our latest Out of Home campaign with BUILDHOLLYWOOD for Wildlife Photographer of the Year? This is your last chance to visit #WPY59 which ends 30 June 🙌 Explore the planet’s habitats, from sprawling urban metropolises to the deep polar seas, and meet the creatures that rely on these places. Come face to face with species at risk of extinction as well as those we’ve brought back from the brink. See first-hand how human activities, both good and bad, are shaping the natural world we rely on. With soundscapes, videos, expert insights and stunning photography, you’ll leave not only awe-inspired by the beauty and diversity of nature but also hopefully with a renewed drive to do what you can to protect it. 🎟️ https://www.nhm.ac.uk/wpy 📸 Hippo Nursery - Mike Korostelev 📸 Mason Bee at Work - Solvin Zankl #wpy59 #outofhome #AKAUK

A great few days this week at Media360! Here’s Lorraine Fowler, AKA’s Growth Enablement Lead, top takeaways…