Is language and cultural nuance holding back your climate campaigns? Our Strategy Director Florencia Lujani explores how to craft nuanced, culturally-sensitive messages that resonate with the 69% of Brits who are Perduadables in this BusinessGreen article https://lnkd.in/dES-DX5U #insights #climatecomms
ACT Climate Labs
Advertising Services
London, England 854 followers
Improving the effectiveness of climate communications
About us
ACT Climate Labs are a group of advertising and climate experts with a track record of creating innovative and impactful creative campaigns around social issues and climate change. Our mission is to supercharge the effectiveness of climate communications with advertising techniques and make climate action mainstream. ACT upskills individuals and organisations to better understand and tackle climate misinformation. ACT is powered by leading ethical advertising agency Media Bounty
- Website
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https://www.actclimatelabs.org/
External link for ACT Climate Labs
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Public Company
Locations
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Primary
180 Borough High Street
London, England, GB
Employees at ACT Climate Labs
Updates
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Welcome to Beyond The Ballot, your post-election climate guide. In this content series, we bring you the 'Hot topics' you should know about, including their threat level, their virality, how they're impacting Persuadables, and our recommendations to help you succeed in your comms. Click the link or scan the QR code to join us and you'll be signed up to it. https://lnkd.in/d_2u3M3M
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A few takeaways from our latest article 'Audience Insights: Persuadable touch-points during the election', including three alternative spaces that might not be in your radar, but should definitely be. Members can access the full article here https://lnkd.in/dCeyxP-Y #climatecomms
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We're just around the corner from the UK's general election, but not everyone is following it with the same interest. In our latest strategic guide available on our website, we bring you some recommendations on how to speak to Persuadables about climate messages during this time and beyond so your communications are more effective. Read the full article here https://lnkd.in/gh3jMTFn #climatecomms
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ACT Climate Labs reposted this
📢 𝐍𝐨𝐧-𝐦𝐞𝐦𝐛𝐞𝐫𝐬, 𝐥𝐨𝐨𝐤 𝐚𝐰𝐚𝐲 𝐧𝐨𝐰. 𝐓𝐡𝐢𝐬 𝐢𝐬𝐧'𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮... ⚠️ Calling all UK100 members. Join our Lunchtime Learning webinar TODAY from Midday on election integrity and combatting climate misinformation at the local level. 🗳️ With a general election on the horizon, it's crucial that Prospective Parliamentary Candidates, Councillors, and council officers have the tools and resources to prevent climate misinformation from undermining local climate action in our communities. During this members-only webinar, you'll 🎯 🔓 Understand the threat of climate misinformation to local climate action. 🔓 Discover tools and resources to tackle misinformation, including UK100's new political toolkit. 🔓 Share ideas on using public engagement to halt the spread of climate misinformation locally. Our expert speakers include 🎙️ Christopher Hammond, Chief Executive, UK100 Jamie Clarke, Project Director, ACT Climate Labs Steff Riches, Engagement Lead, Involve Cllr Mike Hakata, Cabinet Member, Haringey Council, 🕰️ Wednesday, June 12, 2024 | 12:00-12:50 🔗 Register now to secure your spot below.
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The next 30 days will be crucial for climate comms. Don't miss out on ACT's event tomorrow on Tuesday 4th June! Join our panel of guest speakers who will share their expertise on how to engage audiences effectively and tackle climate misinformation, from a local and national perspective. For more info and to register your interest: https://lnkd.in/eiT94sAw
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ACT Climate labs is hiring a freelance analyst! Are you great at translating multiple data sources into actionable insights? Do you have experience presenting to and managing relationships with third party stakeholders? Do you have proven experience of conducting social listening analysis and using other online methods to gather conversational drama? Do you want to help us take our mission to improve climate comms international? Then this role is for you 🤗 The role is for a 3 months contract, 3 days a week, starting w/c 17th of June. Apply by 10th of June through the job application below. We look forward to hearing from you! #analyst #climatecomms #hiring https://lnkd.in/ecYmfreA
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"Would your donors be happy knowing their money was indirectly financing advertising agencies that were also working for fossil fuel companies?" Our Harriet Kingaby in Charity Today asks NGO's to take a closer look at their partners client lists. Check in out below 👇 #charities #NGOs #fossilfuels https://lnkd.in/e2qGMPJf
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Our team can't be the only ones reeling after yesterday's snap election news. This campaign is likely to be important for future climate policy whatever our next government looks like. We must be extra diligent in spotting misinformation during this crucial time. As if we knew, we have a really thorough series of reports, research and events that look at what the next six weeks means for Persuadables and climate action around the country. If you're not signed up yet, join us by following the link below 👇 #climate #election #content https://lnkd.in/d_2u3M3M
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Jamie Clarke, head of ACT Climate Labs, was recently in Environment Journal for an editors pick piece discussing how to win over Persuadables in the wake of the local elections. Check it out here 👇 https://lnkd.in/eSkRJU8K
The importance of climate action and communication after UK local elections
https://environmentjournal.online