We've got to talk about automating your outbound.
Yes, it might sound like a fad or like unnecessary spam. But improvements in data, automation and AI mean that – theoretically – technology should be able to perform as well as a new hire and at a fraction of the cost.
Last year I profiled how seed-funded Thena generates the output of 5-10 sales reps without hiring BDRs or SDRs – just automated outbound.
It’s an impressive story, but honestly Thena’s DIY approach is hard to replicate. There’s significant operational work required to gather data, stitch together tools, acquire mailboxes, warm up domains and run tests at scale.
The data from Pocus shows that while 18% of SaaS companies have tested automated outbound, only 4% say it's a top three source of pipeline.
What if you could instead *hire* an off-the-shelf, AI-powered SDR?
That SDR would be quick to deploy, work 24x7 and get smarter over time as it learned from past interactions.
Well, that’s the idea behind AI startup 11x.ai. After publicly launching in August, Founder & CEO Hasan Sukkar told me that they've gone from $0 to $2 million ARR in only six months – and are still growing 50% month-over-month. In this economy?!? 🤯
Whether you're a skeptic or a true believer, don't miss this story in the latest Growth Unhinged: https://lnkd.in/gWpknZ4b
Read it, then chime in with your take: is this the future of the BDR/SDR?
#sdr #sales #outbound #marketing