Filter

Olha Kravchenko became a the new head of the National Media Literacy Project "Filter" at the Ministry of Culture and Information Policy. Olha Kravchenko has previously worked on the "Filter" project at the Ministry of Culture and Information Policy, actively contributing to its development. "It is a great honor and responsibility for me to head this project. In this role, I plan to continue all the excellent initiatives created within the framework of Filter and further develop media literacy in Ukraine. In my activities, I intend to focus primarily on coordinating and uniting the efforts of all stakeholders to promote the development of media literacy among Ukrainians and enhance our resilience to informational influences. I also aim to scale up existing Filter initiatives," commented Olha. MCIP expresses gratitude to the former project leader, Valeria Kovtun, for her significant personal contribution to the project's development. 💭 As a reminder, Filter is a national media literacy project of the Ministry of Culture and Information Policy of Ukraine. Established in 2021, it aims to bring together the efforts of the government, civil society, international organizations, and the media community to raise the level of media literacy among Ukrainians. 🎓 In 2018, Olha Kravchenko graduated from Taras Shevchenko National University of Kyiv with a degree in Journalism. In 2020, she earned a master's degree in International Relations from the Institute of International Relations at Taras Shevchenko National University of Kyiv. During her student years, she worked as a journalist, including as a special correspondent at the National Public Broadcasting Company. After university, she worked as an analyst/coordinator of projects at the NGO "Internews-Ukraine." From January 2022 to September 2023, she served as the third secretary at the Ministry of Foreign Affairs of Ukraine. Olha is a Chevening scholar.

Last week, our Filter team went on a work trip to Sweden. We shared our experience in promoting media literacy in Ukraine and were inspired by the practices of our Swedish colleagues! 😍 We had a privilege to meet representatives of the Ministry of Culture of Sweden, the Statens medieråd / The Swedish Media Council, Educational Radio Sweden, AI Sweden, the The Swedish Institute, and the Agency for Psychological Defence. We were impressed by how structured Sweden's approach is to implementing media literacy in the country, and how clearly defined the roles are between institutions, both governmental and non-governmental. Thanks to the Embassy of Sweden in Ukraine for this opportunity!

Last week, our Filter team went on a work trip to Sweden. We shared our experience in promoting media literacy in Ukraine and were inspired by the practices of our Swedish colleagues! 😍 We had a privilege to meet representatives of the Ministry of Culture of Sweden, the Statens medieråd / The Swedish Media Council, Educational Radio Sweden, AI Sweden, the The Swedish Institute, and the Agency for Psychological Defence. We were impressed by how structured Sweden's approach is to implementing media literacy in the country, and how clearly defined the roles are between institutions, both governmental and non-governmental. Thanks to the Embassy of Sweden in Ukraine for this opportunity!

On October 25th, Filter, along with its partners, conducted the National Media Literacy Test 🤩. Here are the results: ▪️ On October 25, 26,194 participants began the national media literacy test, with 13,980 successfully completing it. The majority of participants (2,208), as in the previous year, were from the Kyiv region. We are pleased to note that participants came from all across Ukraine, including those from the Luhansk and Donetsk regions, as well as Crimea. The test also included 413 participants who are Ukrainians residing abroad. ▪️ Like the previous year, the majority of participants were women (78%), while men constituted 21% of the total participants. ▪️ The largest age group of participants, as in 2022, fell between the ages of 15 and 18 (24%), with slightly fewer participants (16%) in the age group of 40 to 49 years old. ▪️ The majority of Ukrainians who participated in the national media literacy test achieved the "Beginner" level (53%) and the "Almost Guru" level (34%). Only 6% of Ukrainians reached the "Guru of Media Literacy" level, while 7% were classified as "Novices." To find out which questions participants handled the best and worst, to learn more about what Ukrainians know about AI and other results, please visit our website: https://lnkd.in/epsnXYq4

⭐ Dreaming of a career in the media?   ⭐ Want to meet top Ukrainian journalists and influencers?   ⭐ Studying in grades 9-11? Then this is the contest for you! Filter, the national media literacy project of the Ministry of Culture and Information Policy, supported by UNDP in Ukraine, will host the nationwide Reporter contest for students in grades 9-11 who dream of a career in the media. To participate in the contest, you need to: 1️⃣ Take a short online media literacy test "Find out your chances of winning": https://lnkd.in/eZbCXGN3.   2️⃣ Fill out the entry form and add a link to your competition work, specifically a video report: https://lnkd.in/e-i22cTV. The video report should be up to three minutes long on one of the suggested topics: 🔸 Innovative report on Ukrainian culture;   🔸 How the war affected my town or village community;   🔸 My Euro-integration. ⏰ Application deadline: 27 October, 23:59. The contest jury will select 50 finalists and then 10 winners who will have the opportunity to attend the three-day Reporter Camp for training, and where they will meet famous Ukrainian journalists and influencers.  All finalists will also receive interesting and useful prizes. The winners will be announced on 10 November on the website and social networks of the Filter National Media Literacy Project of the Ministry of Culture and Information Policy of Ukraine. For more details, visit the Filter website: https://lnkd.in/e7xyQum5    🇩🇪 🇯🇵 🇺🇳 The Reporter national contest is implemented by Filter, the National Media Literacy Project of the Ministry of Culture and Information Policy, with the support of UNDP in Ukraine and with funding from the Governments of Japan and Germany. #ReporterContest2023  

The National Unity Lesson reached almost a million Ukrainians 😍 On the day of the lesson: ▪ Over 70k users watched the broadcast on YouTube. ▪ Over 30k people watched it on TV. ▪ 185k users visited Filter’s website to pass the test. ▪ Media coverage reached 600k people. We were thrilled to see so many of you watching the lesson in classrooms all over Ukraine. Often there were dozens of people or whole school families behind a single YouTube view. This week, on October 13 at 9:30, the lesson will be broadcasted once again on the Suspilne Kultura TV channel. We thank Public Broadcasting Company of Ukraine | Suspilne Ukraine for producing the lesson and collaborating with us on the project, IREX in Ukraine for the expertise, the Ministry of Education and Science of Ukraine for facilitating the viewing of the lesson in schools, UNDP Ukraine for supporting Filter and assisting in the implementation of our media literacy projects in Ukraine.

We are happy to announce that on October 6, we will hold the All-Ukrainian unity lesson that will be streamed by the "Suspilne Kultura" TV channel. The initiative is organised for schoolchildren of 5-11 grades, their parents, and teachers from all over Ukraine. We will share key tips on media literacy and explain: 🔹 who are bots and trolls; 🔹 how to discern social stereotypes; 🔹 how to consume information wisely and detect manipulations. 📍 You can watch the online broadcast of the lesson on the "Suspilne Kultura" TV channel and on the "Pershyi" YouTube channel on October 6 at 12:00, and also on October 13 at 9:30 in repeat. The organisers have also prepared a surprise for the participants of the lesson, which will be announced directly during the online event. The All-Ukrainian media literacy lesson is implemented by the National Media Literacy Project "Filter" of the Ministry of Culture and Information Policy of Ukraine in partnership with the Public Broadcasting Company of Ukraine with the support of UNDP Ukraine and funding from the Government of Japan. 🇯🇵🇺🇳🇺🇦

Last week, the conference "Artificial Intelligence and Disinformation: Unmasking Digital Propaganda" took place in Kyiv 🔥 Approximately 1000 people registered for the event! During panel discussions, speakers talked about the legal regulation of artificial intelligence in #Ukraine and the EU, the steps taken by the Ukrainian government to address #AI ethics issues, understanding the applications of ChatGPT, Bing, Bard, Consensus, as well as technical solutions and strategies to mitigate the spread of AI-generated #propaganda. We would like to thank the Institute of Innovative Governance for inviting us to be a partner of this event!

European Digital Media Observatory is pleased to offer an online training module on “From single false news to narratives’ analysis and prebunking”. ⏰ 18 October 2023, 15:00-16.30 CEST. Applications close on 5 October 2023 at 10:00 CEST. 👩💻 The training is open to stakeholders working to tackle disinformation, including fact-checkers, journalists, and researchers. During this training, participants will: ▪️ Explore the definition of "disinformation narratives" as used by the EDMO fact-checking network. ▪️ Learn how to analyze ongoing disinformation to identify the primary narratives. ▪️ Discuss the potential overlap between disinformation narratives and legitimate opinions and how to address them in their work. ▪️ Explore the concept of prebunking as the ability to predict, with a high degree of accuracy, the likely evolutions of disinformation in the near future. This involves analyzing existing disinformation narratives and techniques and monitoring the information sphere. Register here:  https://lnkd.in/dbpA5Z7t

In May, Kyiv suffered greatly from enemy attacks, both day and night. While authorities persistently and regularly call on people not to share information about anti-aircraft defense systems, there are still those who ignore this crucial plea. They disregard not only their own lives but also the lives of other Ukrainians. In this article, Filter, together with Dovidka.info, once again reminds us about the information that is strictly prohibited from being shared on social media.