Uğur Çoban

🔍Search vs Display🖼 Ads: Unveiling the Right✅ Choice for Your Business below display ads is OK but better than there site (https://lnkd.in/dUC_HhFh check it out Targeting👨‍👨‍👦‍👦: Search Ads🔍: Target users with high purchase intent. They are actively searching for products or services related to your keywords. Great for reaching people who are close to making a decision. Display Ads🖼: Broader targeting based on demographics, interests, browsing history, or website placements. Useful for brand awareness, re-targeting past website visitors, or reaching people earlier in the buying journey. Content: Search Ads🔍: Limited space for text (headline, description, URL). Focus on clear calls to action and relevant keywords. Display Ads🖼: More creative freedom with images, videos, and interactive elements. Can showcase product features and benefits more effectively. Cost: Search Ads🔍: Generally more expensive due to higher competition for relevant keywords. However, can lead to higher conversions if targeted well. Display Ads🖼: Typically cheaper due to less competition. But, click-through rates (CTR) might be lower. Impact: Search Ads🔍: Drive immediate action. Users are already looking for what you offer, so they're more likely to click and convert. Display Ads🖼: Create brand awareness, build interest, and stay top-of-mind. May not lead to immediate conversions but can influence later purchase decisions. Here's a quick decision flowchart to help you choose: Is your goal immediate sales or brand awareness?Immediate sales: Focus on search ads. Brand awareness: Focus on display ads🖼 (or a combination of both). Do you have a high budget for keywords?High budget: Search ads🔍 can be effective. Lower budget: Consider display ads or a balanced approach. Is your product visually appealing?Visually appealing product: Display ads 🖼can showcase it well. Less visual product: Search ads🔍 might be sufficient. In conclusion: Don't think of search ads vs. display ads as an either/or situation. Many businesses use a combination of both to achieve their marketing goals. By understanding the strengths and weaknesses of each type of ad, you can create a more effective advertising strategy. #digitalmarketing #markets #marketing #startups #advertisingandmarketing #sales

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One of the best read if you want to optimize an app campaign 👇 Check out this playbook by Yandex Ads and Mobilka, Artics. It offers a clear overview and guidance on strategies to help you achieve your app marketing goals. The playbook covers the following topics: • Strategies overview and tips • Step-by-step setup guide • Simple test to align your goals with the right strategy 🆓 Download Campaign Optimization Strategies Playbook here: https://lnkd.in/epKXAaNY

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Another Global Case from Beymen! 🎉 We utilize Search Ads 360 (SA360) templates (Inventory ADS Management) for Beymen which owns an extensive product range. Our templates feature a keyword structure including brand and category information. We aimed to achieve higher ROAS (Return on Advertising Spend) by automating campaigns in technology category. To avoid irrelevant search terms that could affect the campaign's performance, we devised an experiment to combine Broad match keywords with brand control technology. We reached relevant search terms via brand control with Broad match key words. Thus, we susucceed and achieved our goal and prevented irrelevant brand queries! When combined AI-suportted bidding strategies with Broad match and brand control in template campaigns on SA360 platform, we achieved significant increase of 113% ROAS and 390% revenue boost. We congratulate all team members, especially Berfu Derici and Kıymet Abinikman! Moreover, gratitude for the entire Beymen team, including Murat Dağlı, Nur İplikçi and Aslıhan Alper who accompany us on this journey. Together, we are stronger! 💪🏻 

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Embark on a journey into the depths of the SEO world! We delve into the nuances of search engine optimization and share insights into the future of SEO. Learn how to enhance your SEO strategies by leveraging the extensive knowledge of Koray Tuğberk GÜBÜR. Don't miss this valuable content if you want to stay ahead in the world of SEO! Check out our YouTube channel now to watch! http://ktg.digital/SeaB

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1️⃣ Audience Targeting: Utilize Facebook’s robust targeting options to reach your ideal customers. 🎯 2️⃣ Creative Content: Design eye-catching visuals and compelling copy to engage your audience. 📸 3️⃣ Budget Management: Set a budget that aligns with your goals and monitor it closely. 💰 4️⃣ A/B Testing: Experiment with different ads to see what works best. 🔄 5️⃣ Performance Metrics: Track key metrics to measure success and refine your strategy. 📊 They work every time. Browse our services at https://lnkd.in/ei9wR75Y #DigitalMarketing #FacebookAds #MarketingTips #FacebookAds #DigitalMarketing #AdSuccess #MarketingSolutions #BusinessGrowth #CroslandDigital #SmallBusiness #SupportLocal #Entrepreneur #Startup #BusinessOwner#SmallBiz #LocalBusiness #SupportSmallBusinesses #GoogleAds

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🎯 Your ads target the right audience; let's make sure your landing pages guide them to take action. Conversion optimization is our forte! 📈💥 https://lnkd.in/dUzV_GNk #ConversionOptimization #WebDesign

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Unlock the secrets to Google Ads success in 2023 with our expert tips and tricks! Dive into the latest strategies and maximize your campaign's potential. Visit Just Lead Market for more insights. https://lnkd.in/dx-rZsEb Let's Talk with our Expert +92) 3214463435 Support@Justleadmarket.com justleadmarket.com #jlm #justleadmarket #googleads #DigitalMarketing #socialmediamarketing #googleadwords #adwords #googleadsense #googleanalytics #googleadsword #googleadsexpert #googleadsence #googleadsspecialist #googleadstraining #googleadscampaign #googleadssearch #googleadsstrategy #facebookads

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𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐂𝐡𝐚𝐧𝐠𝐞 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐨𝐧 𝐋𝐨𝐜𝐚𝐥 𝐂𝐚𝐫 𝐑𝐞𝐧𝐭𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 This is my car rental project which I have been working on for the last year and was generating high quality leads with traditional SEO. But.....!! The site started going down in April. 📉 After a month of waiting I started semantic work on it in which I watched Koray Tugberk GUBUR's videos and case studies, after that, I semantically optimized the website and within a month the website was restored..... Boooooom Suppose anyone wants to learn free semantic SEO. I highly recommend these people. ↳ Muhammad Hamid Khan (Topical Authority) (Topical Map Expert) ↳ Ehsan khan (AI Prompt Generator + Topical Map Creator) ↳ Aleem Iqbal (My most favorite person who makes every SEO very easy for you.) ↳ M Wasim (Semantic Content Practitioner) #topicalmap #semantic #seo #localseo #localbusiness #seotips

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My Takeaways from Google Marketing Live 2024 - Search behavior, #GoogleAds, YouTube, and Creepiness. https://lnkd.in/ejwFKsek

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More businesses are turning to Smart Bidding as machine learning algorithms become more sophisticated, enabling better optimization and higher ROI. Are you leveraging AI in your PPC campaigns? With the right approach, you can optimize your PPC performance and achieve your business goals efficiently. Network Handlers can guide you through the different Google Ads bidding strategies: Manual, Automated, and Smart Bidding. Whether you’re looking for complete control, time-saving automation, or data-driven optimization, there’s a strategy tailored to your needs! What bidding strategy are you currently using for your Google Ads campaigns, and how has it impacted your results? Share your experiences in the comments! Contact us today for a free consultation and start achieving your business goals with expert PPC management. Visit us at networkhandlers.com #DigitalMarketing #PPC #GoogleAds #BiddingStrategies #MarketingTips #BusinessGrowth #SmartBidding #Automation #AIinMarketing #OnlineAdvertising #SEO #LeadGeneration

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Ready to boost your Google Ads conversion rates? 🚀 Look no further! Our team of Google Ads specialists is here to plan, optimize, and execute ad campaigns that guarantee at least a 15% conversion rate.💡 Stop worrying and start converting! Consult with us today and watch your business soar to new heights. 🌟💼 #GoogleAds #ConversionRateOptimization #DigitalMarketing #BusinessGrowth #ConsultUsNow #techdynamite #GoogleAdsExperts #PerformenceMarketing #PPCAds #dream11 #ipl2024 #tataipl #ipl

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🚨 New Guide Alert! 🚨 A Comprehensive Guide to App Store Optimization (ASO) 📱 In this comprehensive 40-min read, you will discover: 🔎 What is ASO? ⭐️ Why ASO Matters? 🔧 How to Do App Store Optimization? 📈 App Store & Google Play Store Ranking Factors 🛠️ The Best ASO Tools for 2024 🚀 The Advantage of Having a Full-Funnel Platform Get ready to boost your app's visibility and downloads! 💯 #AppStoreOptimization #MobileAction #ASO #MobileGrowthPartner

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Restricted by Google’s Auction Insights? Go deeper into the data with our PPC Market Share. 📊 🤓 📊 Outsmart competitors: Analyze spend and targeting strategies 💪 Benchmark performance: Gain insights and identify growth opportunities 🚀 Domination strategies: Optimize campaigns and claim your market share Learn more about PPC Market Share: https://lnkd.in/eKB5Vm9B #ppc #paidsearch #ppcmarketshare #googleauction #googlesads

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Trackier Goes Beyond Attribution! Trackier isn't just for tracking affiliates. Dominate your media buying strategy with: 👉 Cross-Channel Insights: See what's working across all channels – no blind spots! 👉 Data-Driven Optimization: Focus on high-performing channels & creatives. 👉 Unbreakable Negotiation Power: Use data to negotiate the best possible rates. Get more from your performance marketing software. Get Trackier 👉 https://bit.ly/3xtBxwF [affiliate marketing, attribution, media buying, advertising, affiliate tracking tool]

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Maximize Conversions with Google Ads 🚀🎯 With COREations crafts personalized Google Ads strategies to drive qualified traffic and boost sales 😎 Our expertise ensures optimal campaign efficiency and performance 📈 #COREations #COREdigital #googleads #ppc

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Attribution Modeling: Maximize Your PPC Impact!    To fully understand the effectiveness of your PPC ads, advanced attribution modeling is essential. Here’s why it’s a game-changer:    🛤️ Track Customer Journey: Attribution models help you see how your ads influence customers at every stage, from awareness to conversion.    🎯 Optimize Bidding: By knowing which ads drive the most value at different stages, you can adjust your bidding strategies to maximize ROI.    📈 Refine Targeting: Understand which keywords and audiences are most effective, allowing for precise targeting and better ad performance.    Using advanced attribution models enables you to make data-driven decisions that enhance your campaign effectiveness and boost sales.    Stay ahead in the Amazon game by mastering your ad attribution!    #AmazonSelling #EcommerceTips #CampaignAnalysis #AttributionModeling #PPCAds #DigitalMarketing #AmazonSellers #AdOptimization #CustomerJourney #DataDrivenMarketing #OSC #AmazonFBA #amazonsellers #ppc #ppcmanagement

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