Can Safari promoter keep delivering 200x returns for next 10 yrs?
- Priyanka Salve
- THE ECONOMIC TIMESUpdated: Jul 9, 2024, 15:58 IST IST
Safari’s competitors VIP and Samsonite have something that it doesn’t have. Promoter Sudhir Jatia’s test will be to really get this part of the business that it currently lacks to really establish Safari across the entire luggage market
One day, a customer of Safari Industries called up Sneha, a finance specialist at the company who was multitasking on the customer-services front, to complain that his Safari bag had been damaged. His need was urgent. Unlike its competitors, Safari didn’t provide an after-sales service network. The promoter and managing director had implemented a radical idea of replacing the damaged luggage within the warranty period rather than fixing it. Customers were expected to drop their damaged luggage at the multi-brand or exclusive brand outlets from where they had bought the piece.
There was only one problem. The customer and his son were in Paris. Neither could he drop the luggage at a store, nor did the international courier charges made sense given that Safari sells mostly mass-market luggage. Sneha reached out to Sudhir Jatia, the hands-on promoter of Safari Industries.
There was only one problem. The customer and his son were in Paris. Neither could he drop the luggage at a store, nor did the international courier charges made sense given that Safari sells mostly mass-market luggage. Sneha reached out to Sudhir Jatia, the hands-on promoter of Safari Industries.
