Los Angeles Direct Mail Agency

How this Direct Mail Agency in Los Angeles Helps Build Success

Los Angeles – a city of millions poised as a leader in multiple industries. The most populous city in the state of California, L.A. attracts people from all over the US and even the world. They come for jobs in a broad range of industries, to make their fortune in Hollywood, and for numerous other reasons. The city also attracts businesses from virtually every industry on the planet. What this means is that no matter what your niche might be, and no matter whether you run a B2B or B2C firm, you’ll find that your audience is located right here in the city. However, the very concentration that makes Los Angeles such a prime location for marketing also means that it can be very challenging to reach your customers. As a premier direct mail agency in Los Angeles, Times Direct can help build your success.

The Secret to Success Using Direct Mail Marketing

Direct mail has been hailed as DOA – digital marketing has replaced it, right? Actually, rumors of direct mail marketing’s demise have been greatly exaggerated. Even the US government is touting the effectiveness of this marketing method. The Small Business Administration (SBA) stated “Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generated purchases five times larger than email campaigns.”

If that’s the case, what’s the reason for so many so-called gurus claiming that direct mail is less than effective? It really all boils down to knowing how to use it correctly. When combined with the right strategies, the services of a pro direct mail agency in Los Angeles can help you build success and profitability. However, if you simply begin mailing potential leads without any thought for strategy, you’re not going to see much in the way of ROI.

So, what are the secrets that should form the foundation of a direct mail campaign? There are two that you should know immediately:

1. Personalized: Today’s consumers (and even business audience members) have become much savvier. They expect you to do your legwork and know who you’re communicating with. It’s not enough to send out a generic mailer in most cases. Instead, you need to personalize your communications to the individual you’re mailing.

This goes much deeper than just replacing “Dear Sir/Madam” with the recipient’s name. Your mailer should be personalized to their life, their goals, their pain points, and their challenges. As a direct mail agency in Los Angeles, Times Direct offers in-depth personalization solutions to help ensure your success.

2. Customized: The second secret to successful direct mail campaigns is the customization of your message. Combined with personalization, customization allows you to take a single message and create different iterations of it to fit the various segments of your audience.

For instance, if you sell automobiles, you know you have customers that probably vary from business executives to homemakers. The same marketing message won’t work with all of them, so you need to personalize and customize mailers, flyers, and postcards to fit each audience segment.

Combining Direct Mail with Digital Marketing

Some direct mail companies in Los Angeles might make you think that digital marketing should be avoided. That’s not the case. At Times Direct, you have the opportunity to combine the best of both the digital realm and the physical world.

Email Marketing: The same SBA article that cited a five-fold increase in sales through direct mail marketing over email marketing found that combining email with direct mail marketing led to a six-time increase in sale size.

Geofencing: More and more, consumers and business customers are using their smartphones to find providers in their area. Times Direct delivers addressable geofencing solutions that allow you to target households within the greater Los Angeles area and ensure that your digital ads are shown to the same people who receive your direct mail. This offers significant reinforcement for your brand and message and can increase your results dramatically.

Take Action Today

Working with a direct mail agency in Los Angeles can help ensure that you see the success and reach that you need for growth. Contact Times Direct today to schedule a consultation on your needs.