new Ivy Park collection Reese Witherspoon
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Reese Witherspoon Unboxing The Ivy Park Drop Is Joy

Consider us influenced

Reese Witherspoon is many things: Actress, producer, Draper James clothing label owner. She is also an influencer (the woman has 21 million followers!), with an InstaStories game any Gen Z would applaud, if only in an, “Eww, Mom, you’re so embarrassing, but also I’m secretly proud of you” kind of way.

Case in point: the flawless unboxing Reese Witherspoon just executed demonstrating the new Ivy Park collection. In a truly all-singing, all-dancing IG, Reese takes us on a journey, with the kind of narrative arc you’d expect from someone who’s produced and starred in such hits as Big Little Lies and The Morning Show. (If nothing else, someone has studied her selfie-held camera angles with an Elle Woods level of dedication.)

As we follow Reese around her around the driveway of her home (it’s real nice, BTW), there’s suspense (what could be in this giant orange mystery box?!), intrigue (will this new Ivy Park collection be as cute as all the others?!) and finally, the emotional payoff, complete with a life-affirming dance sequence / reveal of many new pieces from the latest addition to Beyoncé’s line of athleisure clothing.

https://www.instagram.com/p/B7W2BE7g7kB/

All that was missing was a bend-and-snap.

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