pretty indie lingerie

The Prettiest Indie Lingerie to Slip Into Now

10 stylish ways to upgrade your underthings

Buying new lingerie is always a delightful treat. If you’re looking for something special but not overly sexy or expected in a carnations-and-chocolates way, and inclusive sizing and sustainable practices are important to you, indie brands are often the way to go. Read on for some of the prettiest indie lingerie to shop for Valentine’s Day—and beyond. 

Araks

Araks lingerie
AraksAraks bra, $180, araks.com
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Parsons School of Design and Central Saint Martins alum Araks Yeramyan launched her lingerie brand in 2000 and it quickly gained an A-list following. (Scarlet Johansson wore Araks briefs in the opening scene of Lost in Translation). Inspired by her love for joyful colour, Araks’s collection of simple lingerie, sleepwear and swimwear is available in a rainbow of vibrant colours with each dainty piece evoking different moods. 

 

Mary Young

Mary Young lingerie
Mary YoungMary Young bra, $84, maryyoung.ca
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Mary Young is one of The Kit readers’ most beloved lingerie brands, and for good reason. Since 2014, the Toronto-based designer has been inspiring self-love and body positivity through her minimalist designers. Made in Montreal, the pieces, which include loungewear and staples like bralettes and high-waist briefs, are nothing but comfortable, breathable and long-lasting.

 

Dora Larsen

Dora Larsen lingerie
Dora LarsenDora Larsen bra, $134, net-a-porter.com
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After spending years as a lingerie buyer, Georgia Larsen started her own brand because she wanted to bring more vibrant and unexpected colours into comfortable, everyday lingerie, which she found to be mostly neutral-coloured territory. Named after her childhood dog, Dora Larsen is an independent brand that strives to produce responsibly—it only creates two collections a year to ensure the highest standards of quality and ethics.

 

Lonely

Lonely lingerie
LonelyLonely Bustier, $191, lonelylabel.com
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Dreamy, sultry lingerie is for all body shapes or sizes. Celebrating the strength and the individuality of women, New Zealand–based brand Lonely Lingerie offers an array of comfortable and stylish silhouettes and delicate materials in a wide range of sizes.

 

Bravado Designs

Bravado Designs lingerie
BravadoBravado Underwear, $18, bravadodesigns.com
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Most women’s bodies fluctuate from time to time, which is why Canadian lingerie brand Bravado designs comfortable bras not only for women of all sizes, but also for different points of their life, including some of the prettiest nursing bras we’ve come across. (Check out the pink leopard print.)

 

Fleur du Mal

Fleur du Mal lingerie
Fleur du MalFleur du Mal bra, $250, fleurdumal.com
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After working at Kiki De Montparnasse and Victoria’s Secret, Canadian designer Jennifer Zuccarini branched out and launched her own brand, Fleur Du Mal. The brand has quickly become an A-list go-to, known for covetable, finely crafted lingerie in exquisite fabrics. (Kendall and Kylie Jenner tapped the brand to create custom bodysuits for Kylie Cosmetics’ 2020 campaign.)

 

Third Love

Third Love lingerie
Third LoveThird Love bra, $84, thirdlove.com
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We love a brand that gives back. Apart from making super-comfortable bras, Third Love is one of the largest donors of undergarments in the U.S., partnering with organizations like I Support the Girls and Soles4Souls. When returned products can’t be donated or resold, the lingerie brand works with Texaid (one of Europe’s leading organizations for recycling used textiles) to upcycle these materials for new uses.

 

Knix

Knix lingerie
KnixKnix bralette, $50, knix.ca
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Innovative Canadian brand Knix transformed the underwear market with its leakproof period underwear and inclusive campaigns. The supportive (and wireless!) lace bras prove that functional and practical lingerie pieces can be beautiful, too.

 

Effleure

Effleure lingerie
EffleureEffleure bikini, $26, effleure.co
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After catching a whiff of perfume while sorting through her lingerie, Montreal-based former Selfridges lingerie buyer Virginia Marcolin decided to incorporate scent with the visual appeal of lingerie for a sensory-driven experience. Her timeless designs are accented with luxurious scents like french vanilla, black coconut and lavender, and you can mix and match to find lingerie that fits your personal style. 

 

Sevigne

Sevigne lingerie
SevigneSevigne bra, $69, sevigne.com
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Inspired by the “relaxed Australian way of life,” co-founders Natalie and Mirela Bazina’s lingerie brand Sevigne recently launched in Canada and is all about empowering women to embrace their natural shape. Choose from a range of structured and delicate lacy bras in cup sizes from A to J and bottoms ranging from size XS to 4XL.

 

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