100 best NGOs in Brazil and one of the 15 best NGOs in health
100 best NGOs in Brazil and one of the 15 best NGOs in health
30/04/2024
In a 27-year history, people have always been protagonists in the routine of Pro Criança Cardiac, which takes care of small and young people with heart problems and their families. The year 2020, however, brought attention to people management within the institution, which became the first in the Third Sector to implement a Humanized Governance process with a focus on employee satisfaction and well-being in the first place.
“When you live harmoniously, results also grow”, says Mitzy Cremona Conde, executive director of Pro Criança. With a series of training and other activities – which include a monthly Cycle that is free and open to the public – employees experience motivation.
– We are in a process of expansion and professionalization, which streamlines internal processes and shifts the focus of employees to the institution’s need for sustainability, declares Isabela Rangel, medical director of Pro Criança Cardiac.
To enable and preserve the mission, vision and values, guiding and serving as a reference to all employees for professional and personal performance that encompasses the highest ethical, honesty and integrity standards, the institution also recently designed the second edition of its Code of Ethics and Conduct.
And, in parallel, it is preparing to train employees and ensure that data collection, storage and use of personal data are increasingly in accordance with protection and security, as per the New Data Protection Law.
Turbo growth
According to Dr. Rosa Celia, founder of Pro Criança Cardiac, in addition to offering the best of medicine for children, with care guided by rigorous standards of quality and professional ethics, Pro wants to be a pioneer in excellence in implementation, training and compliance with compliance standards and guidelines and increasingly gain the trust of the partners who keep the Project active.
The restructuring of its internal processes also relies on consultancy hired from a global corporate services network, with more than 36 thousand employees, operating in 146 territories, for medium and long-term financial planning, without leaving aside the permanent social mentality .
These moments of pause and reflection are fundamental for any organization and for the success of its initiatives. The objective is to constantly strengthen itself, without losing focus on sustainability, as well as reinforcing its excellence through the formalization of organizational concepts that led, for example, to the institution being one of the Best NGOs in Brazil in 2019 and certified by the Doar A+ Seal in 2020, with 49 points out of a possible 52. These standards help donors, funders and supporters make decisions and reinforce the importance of transparency.
Pro Criança Cardiac dives into Conscious Capitalism to reinforce the movement against social inequality in Brazil
Recently, Pro Criança received the Partner/I SUPPORT seal from the Instituto Capitalismo Consciente Brasil, which exists to transform the way of making investments and business in Brazil, multiplying the pillars that lead to more humane, more ethical and more sustainable management and with the aim of reducing inequalities.
And it is also part of a select group of companies that are part of the Brazilian Institute of Corporate Governance. For the executive director, Mitzy Cremona Conde, an NGO must work to have robust guidelines and policies equivalent to a large company in the Brazilian market.
And it was elected, for the second year in a row, one of the 100 Best NGOs in 2020
Pro Criança Cardiac won the 2020 Best NGOs Award for the second consecutive year for its good practices in governance, transparency, communication and financing. In a universe of 670 registered organizations, Pro Criança was also among the 15 best Brazilian NGOs in the health sector and among the eight best Non-Governmental Organizations in the state of Rio de Janeiro.
ABOUT CARDIAC PRO CHILDREN
Pro Criança Cardiac is a private medical and non-profit association, located in Botafogo, South Zone in Rio de Janeiro, and was founded in 1996 by pediatric cardiologist Dr. Rosa Celia. In 24 years of operation, it has served more than 15,500 children with cardiac needs, performed more than 35,000 outpatient visits and almost ,800 invasive procedures, cardiac surgeries and catheterizations (diagnostic and therapeutic).
Related articles
Pro Criança Cardiac launches its Code of Ethics and Conduct
30/04/2024
Standard in the corporate world and increasingly necessary in the third sector, guidelines that govern internal and external relations with Pro Criança were developed in partnership with the renowned Ulhôa Canto Advogados Office.
Ethics, honesty, integrity, reliability, respect, transparency and coherence have always been very dear values for society as a whole, essential for the unblemished reputation of companies and, in recent decades, also for the Third Sector in the country, which is growing in leaps and bounds. wide. According to the Institute of Applied Economic Research (Ipea), there are more than 820,000 Civil Society Organizations active in Brazil.
One of them is Pro Criança Cardiac, which launches its Code of Ethics and Conduct on February 19th, next Wednesday, at a closed event. After the launch, there will be training aimed at the institution’s employees, suppliers and service providers in the auditorium of the Botafogo Medical Center (Rua Dona Mariana, 143). The opening will be given by Mitzy Cremona Conde, lawyer and Executive Director of Pro Criança Cardiac, and the training will be conducted by the Institution’s volunteer lawyer, Fernanda Freitas, partner at the Ulhôa Canto Advogados Office, a partner of Pro Criança for 11 years.
“Pro Criança Cardiac’s mission is to offer the best in medicine for children, with care guided by rigorous standards of quality and professional ethics. We also want to be pioneers in excellence in the implementation, training and compliance with compliance standards and guidelines, thus becoming a reference in the Third Sector”, highlights Dr. Rosa Celia Pimentel Barbosa, founder and president of the institution.
Pro Criança Cardiac’s Code of Ethics and Conduct was prepared by lawyers Mitzy Cremona Conde and Fernanda Freitas and is governed by the following fundamental principles: Strict compliance with the law, Respect for work and workers, Environmental responsibility and Rejection of corruption.
The guidelines contained therein must be observed by the institution and all its collaborators – employees and third parties acting on behalf of Pro Criança. The Code will be widely disseminated among associates, directors, advisors, administrators, doctors, partners, donors, employees, volunteers, service providers, suppliers, representatives, contractors, donors, sponsors and third parties in general who, in some way, collaborate to the development of the organization.
“It is an important step to enable and preserve our mission, vision and values, guiding and serving as a reference to all employees for professional and personal performance that encompasses the highest ethical standards, honesty and integrity”, adds Dr. Rosa Celia.
Pro Criança Cardiac launches its Code of Ethics and Conduct
Founder and president of Pro Criança is among the 50 authors of “The post-pandemic world”
30/04/2024
The founder of Pro Criança Cardiac, Dr. Rosa Celia, is among the 50 authors of the book The Post-Pandemia World, which has just been released by Nova Fronteira and was organized by lawyer José Roberto de Castro Neves. Personalities that are references in their fields participated in the work, such as actress Fernanda Torres, journalist and presenter Pedro Bial and businessman Roberto Medina. Copyright will be fully transferred to Pro Criança Cardiac.
The Post-Pandemic World brings reflections on the before and after Covid-19 as a determining episode in this century and debates the consequences of recent political, health and economic actions. What should we expect for our future and the future of the next generations? A drastic transformation in everything human? Or just the return of the world as it always was?
In the book, personalities give their opinion on the main spheres of human action, taking into account each of their complexities and dilemmas: cardiologist Rosa Célia wrote about the importance of social projects and the interface of hers, Pro Criança Cardiac, with the own life story. The importance of the third sector, reinforced in times of pandemic, is also in Dr. Rosa’s text, who hopes that, from everything that is being experienced, there will be some learning for the future.
Among her considerations is also the role of medical institutions beyond caring for patients infected by the coronavirus. For her, part of worrying about those who are at home and suffering the effects of isolation, who are without basic goods, without housing, for example.
Dr. Rosa believes that the pandemic brought about the mobilization of people and institutions, making everyone more generous, whether in the form of partnerships or individually. She saw this happen up close at Pro Criança and the number of donations increased, despite the difficulties.
“I have great hope that these changes in trajectory will remain, so that more and more people will benefit”, wrote Dr. Rosa, and also brought to reflection the words of businessman Joey Reiman, which, for her, should be valid for life : “Fierce competition is not sustainable. Compassion is. In the decades to come, companies will focus on the business of life and work for the biggest customer of all: humanity.”
Founder and president of Pro Criança is among the 50 authors of “The post-pandemic world”
30/04/2024
CERTIFICATION STRENGTHENS THE PROJECT’S CREDIBILITY WITH CIVIL SOCIETY
Pro Criança Cardiac was approved in the audit process of the 2020-23 Donate Criteria Seal, with 49 points out of a possible 52, and qualified with the A+ Seal.
The Doar Management and Transparency Seal Certificate, achieved by Pro Criança this July, is from Instituto Doar and means that the institution becomes part of a group that has also achieved the quality standard defined by the Institute.
The objective of Instituto Doar is to guarantee standards that help donors, financiers and supporters make decisions. For Pro, it is another supporter of the network that takes care of needy children with heart disease.
Among the institutions that acquired the Seal are ABRACESOLIDÁRIO, Brazil Foundation, Hospital Pequeno Príncipe, Instituto Guga Kuerten, Lar Menino Deus, Pró-Saber SP, as well as others that are references in their areas: Education, Health, Sports, among others.
The seal is based on the main international certification models for civil society organizations in relation to codes of conduct that adopt and judge as standards the excellence of strategy, governance, communication, financing strategy, accountability and other aspects.
ABOUT DOAR INSTITUTE
In addition to the Seal, the Best NGOs, PQGT, Transparent NGO and Most Liked Ranking certifications are part of the Institute, from the international organization Instituto Donar. In Brazil, they began their work in 2012 at the NGO Brasil event, when they had the opportunity to mobilize the more than 500 organizations that were present at the event.