AR
Meta plans to bring more generative AI tech into games, specifically VR, AR and mixed reality games, as the company looks to reinvigorate its flagging metaverse strategy. According to a…
When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in spring/summer of 2015, it was about as hot as startups come. After years of secrecy,…
Dyson’s new AR feature shows where you have (and haven’t) vacuumed
If this had been announced exactly a week prior, it would have been easy to mistake for some corporate April Foolery. Dyson, however, assures us that augmented reality vacuuming is…
Former Snap design lead debuts Shader, an AR creation tool that uses AI to generate custom effects
Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and…
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HTC Vive became an enterprise product while you weren’t looking
A lot has changed at HTC in the decade since a small team broke off to form its mixed reality division. In fact, it’s a fundamentally different business in several meaningful ways. For one thing, you can’t call HTC a phone company any longer. Contrary to popular perception, the Taiwanese…
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VR sickness happens. Here’s how to avoid and treat it.
Over the past week, a number of people have reported returning their Vision Pros for a number of reasons, including issues around headset comfort and sickness. Returns are par for the course with any nascent technology. No matter how polished a first-generation product is upon release, there’s a very real…
These VCs think the Vision Pro has a shot in the enterprise
The Vision Pro, Apple’s first mixed-reality headset, is undeniably impressive from a technical perspective. It reflects a carefully considered, thoughtful (albeit pricey) approach to AR/VR, while its operating system —…
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Apple Vision Pro review: The infinite desktop
In 2000, Paradox Press published “Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form.” The book was Scott McCloud’s follow-up to his seminal 1993 work, “Understanding Comics: The Invisible Art.” Where the earlier title explored the history and visual language of sequential art, the second volume finds the…
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Apple Vision Pro: Day Two
Last night, I fell asleep under the stars, the chirp of crickets intermingling with the old radiator’s whistle off in the distance. I just finished an episode of Justified: City Primeval on the big screen. It was a constant 68 degrees, but I tucked myself into the duvet, nonetheless. For…
At its WWDC 2023 conference, Apple took the wraps off the Vision Pro, its long-rumored augmented reality (AR) headset. The Vision Pro is one of Apple’s most ambitious products to…
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Apple Vision Pro’s secret weapon? Mindfulness
More than anything, Apple’s Vision Pro is a beginning. There are moments while using it that feel like a porthole into a different world and — just maybe — the future. It’s imperfect, sure, but it’s an undeniable accomplishment after so many decades of extended reality false starts. Using the…
Qualcomm next-gen XR chip promises up to 4.3K resolution per eye
Just ahead of CES, Qualcomm today announced the next generation of its Snapdragon XR platform, the aptly named XR2+ Gen 2. The new system-on-a-chip promises up to a 4.3K resolution…
Squint peers at $13M led by Sequoia for AR aimed at B2B to interact with physical objects
Apple’s and Google’s move into smart augmented reality several years ago, creating ways for people to use their smartphone cameras to identify everyday objects to interact with them, put the…
Rivian eyes software upcharges around AR and autonomy, not heated seats
We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and…
Five weeks ago, Magic Leap CEO Peggy Johnson joined me onstage at Disrupt. Much of the conversation focused on the augmented reality hardware company’s full pivot into enterprise applications with…
Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that…
Snap partners with edtech company Inspirit to bring its AR tech to 50 US schools
Snap is partnering with edtech company Inspirit to bring augmented reality into classrooms to help students better understand STEM lessons, the company announced on Wednesday. The two companies are working…
Mojo Vision’s Series A hits $43.5M, following pivot to micro-LED displays
Back in April, Mojo Vision announced a new $22.4 million Series A. Six months later, the round has nearly doubled to $43.5 million, courtesy of New Enterprise Associates (NEA) and…
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Meta Quest 3 takes a step closer to mainstream AR/VR
However this all plays out, 2023 will almost certainly be regarded as a pivotal year for AR and VR. After years of waiting for the category to have its iPhone moment, Apple finally unveiled the Vision Pro during WWDC back in June. It was everything we’ve come to expect from…
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Meta’s $500 Quest 3 targets consumer mixed reality
Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus — if one can be found — was that the headset presented some impressive technological leaps over its consumer predecessor (the Quest 2), but the $1,500 price tag was ultimately prohibitively expensive. If that…
Meta Connect 2023: How to watch the Quest 3 reveal now at 10:30AM PT
Update: Meta’s moved the start time by 30 minutes to 10:30AM PT/1:30 PM ET. No explanation why, but the sun’s blazing on the presentation area, and crowds are milling about.…
Snap shutters its enterprise services division after less than a year
Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was announced in March…
Snapchat partners with MTV to let users vote for VMAs through Lenses
MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences into…
Magic Leap’s original headset will stop working at the end of 2024
As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup…
Mark Zuckerberg’s remarks on China cast shadow over Meta’s VR quest
As Meta sets its sight on introducing its virtual reality headsets to the Chinese market, Mark Zuckerberg’s contentious remarks about Beijing in the past may pose a major obstacle to…
Pokémon GO maker Niantic laid off 230 employees today, just one year after it laid off around 90 employees. During last year’s layoffs, Niantic canceled four projects, including a Transformers…
Brilliant Labs puts AI in front of your eye with its tiny open source AR lens
Brilliant Labs’ augmented reality wearable stands in stark contrast to Apple’s pricey, bulky, stealthy Vision Pro. The startup’s inaugural product, Monocle, is an open source, pocket-sized AR lens that can…
Augmedics snaps up $82.5M to advance spinal surgery using AR and AI
Spinal is one of the fastest-growing categories of surgery, with the number of operations taking place annually now approaching 8 million. But their frequency belies the complexity and sometimes less-than-perfect…
Apple’s Vision Pro SDK is now available, in-person developer labs launch next month
Time to get a jump on all of that spatial computing. Apple today announced that its visionOS software development kit is now available, allowing 3D parties to begin building content…
Apple has acquired Mira, an augmented reality (AR) headset startup, for an undisclosed amount, according to The Verge. Founded by entrepreneur Ben Taft in 2016 and based in Los Angeles,…
