read our latest news
Newsletter: Go on. Tell me a story.
July 30, 2024 by Em Kuntze
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_1920x1080_2024_july30.width-1180.jpg)
Newsletter: News moments & information vacuums
July 17, 2024 by Em Kuntze
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_17july24.width-1180.jpg)
Newsletter: About "You shouldn't do what your audience wants"
June 28, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_june24-2d.width-1180.jpg)
Newsletter: create story chains based on user needs
June 13, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_june24-1.width-1180.jpg)
Newsletter: Omroep Brabant shares its AI approach
May 31, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_may24-2.width-1180.jpg)
Newsletter: Eurovision, the rumour mill and journalism
April 29, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_may24-1.width-1180.jpg)
Newsletter: what makes a good 'Update me' story?
April 17, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_april24.width-1180.jpg)
Smartocto launches a network: Room for Inspiration
April 3, 2024 by Stefan ten Teije and Olga Nemčanin
![](https://cdn.statically.io/img/smartocto.com/media/images/BLOG_room_for_inspiration_header4.width-1180.jpg)
Newsletter: the downside of subscription models
March 28, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_intriguing.width-1180.jpg)
Newsletter: You should see news as a service, not a product
March 15, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_maart-2.width-1180.jpg)
Newsletter: how the number of subscriptions can rise
Feb. 29, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_feb24_2.width-1180.jpg)
AI and user needs showcase at INMA Summit in New York
Feb. 26, 2024 by Stefan ten Teije
![Smartocto in New York](https://cdn.statically.io/img/smartocto.com/media/images/new_york_skyline_smartocto_1.width-1180.png)
Newsletter: the attention machine is starting to cease up
Feb. 15, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_attentionm.width-1180.jpg)
FT Strategies and smartocto join forces for User Needs Labs
Feb. 5, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_FT-UNL2b.width-1180.jpg)
Newsletter: Your virtual assistant is here
Jan. 30, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_jan2024-2.width-1180.jpg)
Newsletter: Our AI tool understands what gets you in the feels
Jan. 18, 2024 by Stefan ten Teije
![Mouse](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_jan17_2024.width-1180.jpg)
AI tool user needs receives quality boost
Jan. 15, 2024 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_news_header_1920x1080_aitool.width-1180.jpg)
Newsletter: 5 findings from 2023 that you can work on next week
Dec. 29, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_dec2_eyes.width-1180.jpg)
Newsletter: More training for mediaprofessionals in 2024
Dec. 14, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_dec23_2.width-1180.jpg)
Newsletter: the power struggle at OpenAI
Dec. 1, 2023 by Stefan ten Teije
![OpenAI power struggle](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_dec23.width-1180.jpg)
Newsletter: How user needs and AI go hand in hand
Nov. 16, 2023 by Stefan ten Teije
![newsletter November (nr1)](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_AIUN_handi.width-1180.jpg)
Newsletter: A/B testing for images just makes sense
Oct. 31, 2023 by Stefan ten Teije
![Newsletter A/B testing images](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_okt2_30oct_1920x1080.width-1180.jpg)
Smartocto introduces image testing feature
Oct. 25, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/ABtestingNextLevel.width-1180.jpg)
Newsletter: We've just launched a free AI user needs tool
Oct. 12, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_oct2023.width-1180.jpg)
Free AI tool assists in recognising user needs
Oct. 10, 2023 by Stefan ten Teije
![user needs tool](https://cdn.statically.io/img/smartocto.com/media/images/BLOG_illu_new_startusingAIinyournewsroom_anal.width-1180.jpg)
Newsletter: Inviting newsrooms to the AI era of editorial analytics
Sept. 28, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_sept23.width-1180.jpg)
Smartocto started ambitious User Needs Labs project
Sept. 11, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/User_Needs_Labs___001.025.width-1180.png)
Newsletter: A/B testing and video study
Aug. 29, 2023 by Stefan ten Teije
![newsletter august](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_august2023.width-1180.jpg)
Newsletter: Engage your readers with the right formats
July 26, 2023 by Stefan ten Teije
![newsletter lion](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_july2023_l.width-1180.jpg)
Newsletter: Positively positive - except when it's not
June 22, 2023 by Em Kuntze
![newsletter june](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080_jun23.width-1180.jpg)
Join smartocto Academy and elevate your analytical skills
June 19, 2023 by Stefan ten Teije
![smartocto academy](https://cdn.statically.io/img/smartocto.com/media/images/Academy.001.width-1180.jpg)
Newsletter: Elevate your headline testing and user needs recognition
May 31, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_newsletter_header_new_1920x1080.width-1180.jpg)
Dashboard Goals launched: keep track of your progress
May 15, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_header_goals.width-1180.jpg)
Newsletter: AI and solutions journalism take centre stage in Perugia
April 28, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_header_april.width-1180.jpg)
Newsletter: How ChatGPT helped shape our User Needs Model
March 31, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/so_header_march.width-1180.jpg)
Smartocto unveals User Needs Model 2.0
March 1, 2023 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/Screenshot_2023-02-28_at_17.03.44.width-1180.png)
The Quadrant Model now available for all smartocto Insights users
Oct. 17, 2022 by Stefan ten Teije
![](https://cdn.statically.io/img/smartocto.com/media/images/BLOG_illu_new_quadrant_alt.width-1180.jpg)
Facebook outage: how to cope with an issue of this size
Oct. 6, 2021 by Danique Roefs
![Facebook outage](https://cdn.statically.io/img/smartocto.com/media/images/image_Kdea2a3.original.width-1180.png)
Smartocto’s reaction to the future of internet governance
Sept. 13, 2021 by Rutger Verhoeven
![Facebook outage](https://cdn.statically.io/img/smartocto.com/media/images/smartocto_socialmedia_facebook.original.width-1180.png)
Smartify: the next (final?) step in editorial analytics
Aug. 20, 2021 by Jacqueline Woudstra
![Smartify your system - part of story value lab](https://cdn.statically.io/img/smartocto.com/media/images/storyvaluelab_smartify_1920x1080.original.width-1180.png)
Media responses to our 'actionable user needs' white paper
July 6, 2021 by smartocto
![Actionable user needs](https://cdn.statically.io/img/smartocto.com/media/images/Actionable_user_needs.original.width-1180.png)
Whitepaper: Actionable user needs for news
June 11, 2021 by smartocto
![Actionable user needs](https://cdn.statically.io/img/smartocto.com/media/images/Actionable_user_needs.original.width-1180.png)
Triple N update: building the notifications
May 4, 2021 by smartocto
![Triple N notification](https://cdn.statically.io/img/smartocto.com/media/images/TripleN_notifications_update.original.width-1180.png)
A special metric for public media
April 22, 2021 by smartocto
![Smartocto's Story Value Lab: public metric](https://cdn.statically.io/img/smartocto.com/media/images/SVL_public_metric.width-1180.jpg)
Triple N project update: where are we 4 months in?
Feb. 9, 2021 by smartocto
![Triple N four months in](https://cdn.statically.io/img/smartocto.com/media/images/TripleN_4months_update.original.width-1180.png)
The new smartocto Big Screen is standalone and customisable
Jan. 13, 2021 by smartocto
![Waves is a standalone, customisable Big screen dashboard](https://cdn.statically.io/img/smartocto.com/media/images/Waves.original.width-1180.png)
A/B testing for story teasers
Nov. 6, 2020 by smartocto
![A/B testing for teasers is now available](https://cdn.statically.io/img/smartocto.com/media/images/ab_testing_teaser_jfXaJit.width-1180.jpg)
News Need Notifications: realtime tips based on BBC's user needs model
Oct. 13, 2020 by smartocto
![Smartocto and Dmitry Shishkin work together on the Triple N project: news, needs, notifications](https://cdn.statically.io/img/smartocto.com/media/images/Dmitry_Shishkin_Triple_N_post.002.width-1180.jpg)
Merger company ‘smartocto’ result of discovery in editorial analytics
May 19, 2020 by smartocto
![Meet the newly merged company smartocto](https://cdn.statically.io/img/smartocto.com/media/images/mergernews.width-1180.jpg)