The Child Content-Creator Crash is Coming
What Lil Tay’s death rumors signal about the child influencer economy.
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Episode Notes
On today’s episode, Candice Lim and Rachelle Hampton dive deep into the mystery shrouding Lil Tay, a 14-year-old influencer who went viral in 2018 for being the “youngest flexer of the century.” In the years since her arrival onto the scene, Lil Tay has been hounded by controversy concerning her parents’ custodial battle, allegations of abuse, and suggestions of exploitation. When rumors started swirling early last week that the 14-year-old and her older brother had passed, online speculation began in earnest, speculation that was in no way stemmed by news that Lil Tay and her brother are alive.
Since the dawn of social media, content created about and by children has been inescapable—and extremely profitable. As these children reach adulthood, a national reckoning similar to the one that led to the Coogan Law seems inevitable. But who will have suffered before that reckoning comes?
This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim, and Rachelle Hampton.