Dennis Schaal

Skift Founding Editor/Executive Editor, member of leadership team: Author of The Definitive Oral History of Online Travel, The Oral History of Travel's Greatest Acquisition, Booking.com, and The Definitive Oral History of Short-Term Rentals. Dennis Schaal also wrote a Skift ebook, The Future of Travel Booking. He has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. Freelance for Boston Globe, Computer Shopper, and Etihad Airways Inflight Magazine. Also worked at The Star-Ledger, Connecticut Post, and was Editor in Chief of Corporate Responsibility Officer Magazine. Known for tough one-on-one interviews on stage at conferences, including CEOs/top execs of Expedia, Airbnb, Uber, Booking Holdings, Priceline, Kayak, Hopper, Marriott, Agoda, Skyscanner, Vacasa, and more.

Latest Stories

Airlines

American Airlines Seeks to Repair Travel Agency Ties After Direct Bookings Strategy

American reintroduced its fares to the channels where travel agencies want to book them, and Isom acknowledged their absence was their biggest "pain point." The airline, too, will be feeling pain for some time.

American Airlines Seeks to Repair Travel Agency Ties After Direct Bookings Strategy

Online Travel

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

Online Travel

Expedia Will Soon Get Access to Ryanair Flights as the Companies Make Peace

The Expedia-Ryanair hotel partnership earlier this year was an early signal that the two big travel companies were on the precipice of settling long-standing differences.

Expedia Will Soon Get Access to Ryanair Flights as the Companies Make Peace

Mergers and Acquisitions

What The Travel Corporation Sale Means for Tour Operators and Travel Agencies

If the deal goes through, Apollo might merge some of The Travel Corporation's brands, or pair them with other assets the private equity firm owns.

What The Travel Corporation Sale Means for Tour Operators and Travel Agencies

Airlines

Google, Travalyst and Cirium in Talks on How to Measure Airline Emissions

Cirium is a for-profit company, selling its data to corporations and the airline industry to more accurately measure flight emissions. Could its reluctance at this early stage to share that data with Google and Travalyst be out of self-interest?

Google, Travalyst and Cirium in Talks on How to Measure Airline Emissions

Short-Term Rentals

Last-Minute Short-Term Rentals Could Help in Soft Markets

Discount travel sites tend to do well during times when vacation rentals and hotels aren't selling well on more traditional travel sites. Expedia/Vrbo's deal with Whimstay may reflect those market dynamics.

Last-Minute Short-Term Rentals Could Help in Soft Markets

Short-Term Rentals

Vrbo in Major Reversal on Guest Refund Policies

If Vrbo's new host cancellation policy looks familiar, it's not dissimilar from the one Airbnb imposed a few months ago.

Vrbo in Major Reversal on Guest Refund Policies

Short-Term Rentals

Airbnb Works to Keep Indoor Security Camera Complaints Hidden — CNN Investigation

Airbnb loves publicity, but not when it involves stories about hidden security cameras inside its properties.

Airbnb Works to Keep Indoor Security Camera Complaints Hidden — CNN Investigation

Short-Term Rentals

Airbnb Debuts Olympics Ad: ‘Why Stay in a Hotel on the Touristy Side of Paris?’

Airbnb is among the travel industry leaders in taking advantage of the global events category. Its push in Paris highlights the importance it sees for this sector.

Airbnb Debuts Olympics Ad: ‘Why Stay in a Hotel on the Touristy Side of Paris?’

Online Travel

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways