We are thrilled to announce that the upcoming PCMA APAC KL Lab will feature the esteemed Tech Guru Scott Bales as the keynote speaker. With his vast experience and forward-thinking approach, Scott will provide invaluable insights and strategies in relation to the Impact of AI to navigate the ever-evolving landscape of business events. Join us to gain expert perspectives and be part of dynamic discussions shaping the future of our industry. This free-to-attend event in Kuala Lumpur offers limited spots, so don't miss the opportunity to be at the forefront of industry innovation. Register now to secure your place at the PCMA APAC KL Lab and be part of these enlightening sessions. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄: https://lnkd.in/gqGSCeqw This lab is in collaboration with Think Tank and World of Hyatt. Thank you Ovations International for the introduction of Scott! #BusinessEvents #PCMAAPAC #ScottBales #Innovation #FutureOfEvents #KeynoteSpeaker #IndustryInsights Florence Chua Ronald Lim, CED, SEPC, DES
PCMA Asia Pacific (APAC)
Hospitality
PCMA APAC inspires, connects and innovates the business events community in our region and globally.
About us
PCMA inspires, connects and innovates the global business events community. Through networking, knowledge exchange and professional development, we bring together a diverse and vibrant APAC community from different cultures and sectors to address the most important issues facing business events. PCMA is a trusted source with a global perspective.
- Website
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http://pcma.org/apac
External link for PCMA Asia Pacific (APAC)
- Industry
- Hospitality
- Company size
- 51-200 employees
- Headquarters
- Singapore
Updates
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𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗞𝘂𝗮𝗹𝗮 𝗟𝘂𝗺𝗽𝘂𝗿-𝗯𝗮𝘀𝗲𝗱 #𝗲𝘃𝗲𝗻𝘁𝗽𝗿𝗼𝗳𝘀! Join us for an insightful free-to-attend session with Daniel Gerard Tjan, Director of Business Innovation at Gevme! Daniel will dive into the transformative power of Generative AI and its profound impact on the business events industry. In his engaging keynote presentation, Daniel will: - Demystify the fundamentals of Generative AI, drawing upon his extensive expertise - Lead hands-on exercises with the SPARK AI tool, a cutting-edge platform for business event management Participants will also receive a coupon for two months of access to SPARK Pro! 🎁 𝗞𝗲𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: - Gain a comprehensive understanding of Generative AI and its impact on the business events industry - Learn practical knowledge and actionable strategies for integrating Generative AI within your organization - Discover insights into the responsible implementation of Generative AI for sustainable and beneficial adoption And that's not all! This lab will feature another exciting speaker, who will be announced soon. Watch this space! Don’t miss this opportunity to enhance your skills and network with industry professionals. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲! https://lnkd.in/gqGSCeqw This lab is in collaboration with Think Tank and World of Hyatt. #PCMAAPAC #PCMAAPACLabs #GenerativeAI #BusinessInnovation #EventProfs #KualaLumpur #Networking #Innovation #EventsIndustry Florence Chua Ronald Lim, CED, SEPC, DES
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⏳ Final call to register for Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS)'s 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 𝗠𝗜𝗖𝗘 𝗙𝗼𝗿𝘂𝗺 𝟮𝟬𝟮𝟰! Sign up here - https://lnkd.in/g52WjYEP The biggest industry gathering of the year takes place on 25-26 July 2024 at Sands Expo and Convention Centre, Level 4, Roselle Simpor Ballroom. Don’t miss out on the chance to connect with industry peers, discover the latest trends, and gain valuable insights! Here's why you should attend the SMF 2024: 🤝 Network in person with 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗽𝗲𝗲𝗿𝘀 from Singapore and the region at the most important industry gathering of the year 💡 Hear from an 𝗲𝘅𝗽𝗲𝗿𝘁 𝗹𝗶𝗻𝗲-𝘂𝗽 𝗼𝗳 𝗼𝘃𝗲𝗿 𝟯𝟬 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 on key topics such as such as #𝗔𝗜, #𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, #𝗧𝗮𝗹𝗲𝗻𝘁, #𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, #𝗦𝗮𝗹𝗲𝘀 & #𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲. 🌎 Explore the latest innovation in MICE at the SMF Marketplace 👥 Everybody's coming, you should too! Don’t miss out! #SingaporeMICEForum #SMF2024 #eventprofs #SingaporeEvents #BusinessEvents
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Exciting insights and innovative discussions were the highlights of today’s PCMA Asia Pacific (APAC) Labs Melbourne session, led by the visionary Peter Williams of Deloitte Digital. Peter shared his journey from accountant to digital pioneer, likening the rise of the internet to the current AI revolution. He highlighted the creative power of generative AI in text, images, and audio. The session underscored the importance of validating AI outputs, the rapid adoption of AI in Asia Pacific, and practical tips for using AI effectively. In true workshop fashion, participants engaged hands-on with AI tools, creating a GPT for PCMA and showcasing the ability to generate personalised content and automate tasks. The session ended with a Q&A highlighting AI’s time-saving and creative benefits. Industry expert Daniel Lourenco from Encore APAC then unveiled groundbreaking technologies transforming meeting spaces. Daniel introduced AI audience analytics cameras which promise valuable insights without compromising privacy, as data remains anonymized and locally stored, amongst other exciting advancements. The future of meetings is here! #EventProfs, if you want to get in on the forefront of these event tips and trends, sign up for our next lab! Details coming soon. We thank our partners for their support: Marina Bay Sands Sands Lifestyle Ovations International Encore APAC Special shoutout to Snapsight for providing AI powered real time key takeaways and summaries, making it easier than ever to stay informed. Florence Chua Deanna Varga (MBA, GAICD, CICE) Shelley Ryan Stuart Frank Leanne Christie Michael Magafa Scott Nodsle Edeline Khoo CIS, DES Sharon Lam Melissa Holdsworth Anne Jamieson (MAICD) Paula Rowntree l DES l AIMEbassador
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What a start to the PCMA APAC Labs Sydney session! Our keynote speaker, Brad Twynham captivated attendees with insights on AI's transformative potential. He urged focusing on "intelligence amplification" and creating new jobs, sparking a dynamic Q&A on AI investments and company policies. The session showcased practical AI tools, emphasised industry collaboration, and reaffirmed PCMA Asia Pacific (APAC)'s commitment to education. Daniel Lourenco then took to the stage and shared the evolution of meeting rooms. Encore's new tech stole the show: audience analytics from XPAI and Mixhalo Translate, an AI-driven real-time translation service for 40 languages. 🌐🗣️ Say goodbye to clunky headsets! Daniel also addressed cultural sensitivities, consent for facial scanning, and AI translation reliability, assuring quality and compliance. Curious? Get the opportunity to connect with our speakers and sign up for the next PCMA APAC Lab! We thank our partners for their support: Marina Bay Sands Sands Lifestyle Ovations International Encore APAC Special shoutout to Snapsight for providing AI powered real time key takeaways and summaries, making it easier than ever to stay informed. Florence Chua Deanna Varga (MBA, GAICD, CICE) Shelley Ryan Stuart Frank Leanne Christie Michael Magafa Scott Nodsle Edeline Khoo CIS, DES Sharon Lam Melissa Holdsworth Anne Jamieson (MAICD) Paula Rowntree l DES l AIMEbassador
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PCMA APAC proudly announces the members of the Regional Advisory Board for 2024-2026! We're thrilled to welcome a diverse group of leaders representing various markets and segments within the business events industry across the APAC region. These esteemed members will provide invaluable regional insights and guidance to foster connection and collaboration within our community. 📣 “Our diverse Regional Advisory Board represents voices from corporations, associations, agencies, suppliers, and academic institutions,” said Florence Chua, Managing Director, PCMA Asia Pacific (APAC). “They embody the wide community we serve, acting as our sounding board and ambassadors, providing deep local insights and connections to our members and stakeholders.” 𝐀 𝐰𝐚𝐫𝐦 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐨𝐮𝐫 𝐧𝐞𝐰 𝐦𝐞𝐦𝐛���𝐫𝐬: Andrew Pennington, Google Cloud Anne Jamieson (MAICD), Saxton Group Helen Mok, EX-R Consulting Ltd. Kerry Lau, Oracle ASEAN Ronald Lim, CED, SEPC, DES, Think Tank Productions Sakurako Ogawara, CMP, MetLife Shelley Ryan, FUJIFILM Business Innovation Australia Siuki Ma, The Hong Kong Academy for Performing Arts Stuart Frank, Salesforce Tamsyn Barker, FIRST 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝 𝐲𝐞𝐚𝐫 (𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟓): Beatrice Remy, LORE | Creative Experience Agency Ben Taylor, George P Johnson Experience Marketing & Project Worldwide Deanna Varga (MBA, GAICD, CICE), Mayvin Global Genevieve Lim, CEM, DES, CMP, Marina Bay Sands Melissa Holdsworth, AusIMM Paula Rowntree l DES l AIMEbassador, Australian Psychological Society (APS) Robyn Joseph, Great Entertainment Group We also extend our gratitude to our Global Board liaison, Deborah Caldwell, and our staff liaison, Florence Chua. https://lnkd.in/gKGS_8rG #PCMAAPAC #BusinessEvents #Leadership #BOE2025 #Collaboration #Innovation
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Supporting the next generation of event professionals is crucial for the continued evolution and success of our industry. Celebrate an exceptional young events professional who is making an impact—nominate them today and let them take the spotlight! Applications for PCMA 20 in their Twenties is now open! Apply now ➡️ https://pcma.co/4cMyj6w Celebrating some of our past winners of PCMA 20 in Their Twenties: Sarah Banks, Pauline Cheong, CEM, CED, CMP, Gladys Goh and Alexandra L.. #EventProfs #NextGen #PCMA #PCMAAPAC Florence Chua
Do you know a phenomenal young professional crushing it in the business events industry? This is their moment to shine! ✨ Applications for the PCMA 20 in their Twenties are open! The PCMA 20 in Their Twenties program recognizes the brightest young minds shaping the future of business events. Here's why they should apply: ✅ Spotlight their achievements: Let the industry celebrate their incredible work! ✅ Gain recognition: Be honored among the top young talent in the biz! ✅ Network with industry leaders: Connect with the who's who of the business event industry! ✅ Boost their career: Take their professional journey to the next level! Share this with someone who deserves this amazing opportunity! Apply today. https://pcma.co/4cMyj6w **Application Deadline: September 16, 2024** #PCMA
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Nominating someone for the 2025 PCMA Foundation Visionary Awards is a powerful way to recognise excellence, inspire others and strengthen our community. Learn more and nominate today! ⏩ https://pcma.co/4cjNrbj Florence Chua Deanna Varga (MBA, GAICD, CICE) Melissa Holdsworth Paula Rowntree l DES l AIMEbassador Leanne Christie Sharon Lam Michael Magafa Scott Nodsle Edeline Khoo CIS, DES
The 2025 PCMA Foundation Visionary Award nominations are open! We invite you to nominate a business events professional whose contributions significantly impact their organization and the global business events community through the PCMA Foundation Visionary Awards. Let's shine a light on the incredible talent in our industry! ✨ Learn more and nominate today ⏩ https://pcma.co/4cjNrbj ✳ Share with your business events industry friends and colleagues ✳ ✳ Nomination deadline is September 16, 2024✳ PCMA EMEA PCMA Asia Pacific (APAC) PCMA Latin America (LATAM) CEMA-Corporate Event Marketing Association #PCMA #EventProfs
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Join us this July as we elevate our AI learning and adoption journey with exclusive, hands-on workshops led by top AI experts in Australia! 𝗜𝗡 𝗠𝗘𝗟𝗕𝗢𝗨𝗥𝗡𝗘: Putting Generative AI to Work: Seizing Opportunities, Managing Risks In this session, Peter Williams, a leader and pioneer in all things digital and innovation, will share practical insights to help you harness the power of generative AI whilst managing potential risks. Drawing on real-world case studies and his experience working with diverse organisations, Peter will guide you in building AI capabilities, deploying them safely, creating value for your events business; delighting your clients and delegates. Here are some key takeaways: 𝟭. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 Gain insights into the current state of generative AI and its potential impact on the events industry, uncovering new opportunities and challenges. 𝟮. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝗜 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 Enhance your AI skills through a hands-on, practical approach, focusing on high-impact, low-risk, and easy-to-implement AI solutions. 𝟯. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 Master strategies to safeguard data security, privacy, and confidentiality when incorporating AI into your operations. 𝟰. 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 Explore the most valuable AI tools for the events sector and learn effective strategies for their successful deployment. Daniel Lourenco, Encore’s Director of Innovation & Technology Procurement, will also join us at the Melbourne Lab to explore the endless possibilities AI technology holds for future meetings and events. Daniel will envision innovative future meeting rooms and assess the pros and cons of AI products to determine their value. 📍 Melbourne CBD (venue will be revealed upon registration) 📅 Thursday, 18 July 2024, 8:30 AM - 11:00 AM This is an in-person event. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄! https://lnkd.in/gveCdpqR PCMA APAC would like to extend a big thank you to all our partners for your support. Encore APAC Marina Bay Sands Marina Bay Sands Meetings Sands China Ovations International #PCMAAPAC #PCMALabs #AIWorkshop #SmartIntelligence #EventInnovation #SydneyEvents Florence Chua Deanna Varga (MBA, GAICD, CICE) Melissa Holdsworth Paula Rowntree l DES l AIMEbassador Leanne Christie Sharon Lam Michael Magafa Scott Nodsle Edeline Khoo CIS, DES
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With just over two weeks left to go, excitement is building as we prepare to take the next step in the AI learning and adoption journey this July. Join us for exclusive in-person workshops led by AI experts in Australia! 𝗜𝗡 𝗦𝗬𝗗𝗡𝗘𝗬: Brad Twynham, with 30+ years of experience, has spent a decade leading AI initiatives across various sectors. As a proud Garigal man of the Guringai People, he offers crucial insights on preparing event professionals for AI implementation, keeping them at the forefront of industry advancements. Be inspired by these key takeaways: 𝟭. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗙𝗶𝘃𝗲 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗔𝗜 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 Gain insights into the various forms of AI currently revolutionising different sectors. 𝟮. 𝗔𝘀𝘀𝗲𝘀𝘀 𝘁𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗔𝗜 𝗼𝗻 𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 𝗮𝗻𝗱 𝗧𝗮𝗹𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘃𝗲𝗻𝘁𝘀 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 Understand how AI is reshaping roles and skills across all levels of our industry. 𝟯. 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲: 𝗙𝗼𝘂𝗿 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 Address critical considerations every business must tackle as we advance into the age of smart intelligence. We also have the pleasure of having Daniel Lourenco, Encore’s Director of Innovation & Technology Procurement, who will enrich Brad's insights by assessing the ROI of AI solutions designed to enhance processes and efficiency. 📍 Sydney CBD (venue will be revealed upon registration) 📅 Tuesday, 16 July 2024, 8:30 AM - 11:00 AM This is an in-person event. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄! https://lnkd.in/gwbzCzAM PCMA APAC would like to extend a big thank you to all our partners for your support. Encore APAC Marina Bay Sands Marina Bay Sands Meetings Sands China Ovations International #PCMAAPAC #PCMALabs #AIWorkshop #SmartIntelligence #EventInnovation #SydneyEvents Florence Chua Deanna Varga (MBA, GAICD, CICE) Melissa Holdsworth Paula Rowntree l DES l AIMEbassador Leanne Christie Sharon Lam Michael Magafa Scott Nodsle Edeline Khoo CIS, DES