PR Internship - Client Servicing and Digital Intern

RESPONSIBILITIES

• Support the Client Servicing Teams, providing digital assistance, and daily media monitoring services to clients with minimal supervision within the set deadlines
• Draft media relations materials such as media invitations, fact sheets, backgrounders, and executive biographies under supervision
• Develop and maintain media contact lists and databases
• Supports the team by providing digital assistance, daily media monitoring services, crisis and issues monitoring requirements to clients with minimal supervision within the set deadlines
• Effectively distills data into coherent analysis, insights, and ultimately actionable recommendations in straightforward and simple language
• Integrates disparate data sources that capture performance across owned, paid and earned channels
• Conduct research on media landscape to identify client-relevant coverage including competitive market and industry information
• Analysis and provide a recap for client and competitor coverage
• Digital community management for client’s social channels
• Digital content creation/planning opportunity
• Chance to participate in data/strategic insights for pitch process for new businesses
• Coordinate logistics and schedules for media personnel regarding client events and projects through proactive outreach and/or onsite support
• Schedule and coordinate meetings and keep participants advised of any changes
• Handle various projects and act as a resource for the Client Servicing Teams as required

REQUIREMENTS

• A Degree/Diploma in Mass Communication, Public Relations, Marketing or equivalent
• Familiar with social media tools such as blogs, microblogging, social networks, RSS, etc.
• Detail-oriented with excellent organization skills and ability to handle multiple tasks simultaneously
• Good interpersonal and communication skills in English, able to read and write Chinese is a definite advantage
• Good translation skills, be able to translate Chinese articles into English or vice versa is a bonus
• Ability to stay organised and prioritise multiple projects in a fast-paced working environment
• Good understanding and passion in PR and marketing communications
• Basic understanding of social media trends
• Strong interest in B2B Technology is a big plus!