Analyst, Audience Research & Analysis

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBCUniversal Singapore earned a Great Place to Work certification as a result of our dynamic, inclusive and resilient culture. Here you can live your passion.

NBCUniversal Global Distribution is responsible for the licensing and distribution of NBCUniversal product to all forms of television and new media platforms in the U.S., Canada and in over 200 territories internationally. NBCUniversal’s content portfolio includes a vast and diverse library of more than 6,500 feature films and 170,000 television episodes, including current and classic titles, non-scripted programming, kids, sports, news, long-form and short-form programming from Universal Pictures, Focus Features, Universal Television, UCP, Universal International Studios, Sky Studios, NBC Late Night properties, DreamWorks Animation, Telemundo, and more, as well as locally produced content from around the world. Global Distribution is a division of Comcast NBCUniversal.

Job Description

NBCUniversal's Audience Insights & Analytics department in APAC powers the Global Networks, Direct-to-Consumer, and TV Distribution (TVD) content licensing businesses with insights and strategic analysis. As an Analyst, you'll be responsible for tracking content performance, preparing cross-platform reports, gathering market-based intelligence and commercial support, contributing directly to our success in the region.

KEY RESPONSIBILITES

• Cross-Platform Insights: Dive deep into audience data across linear and digital platforms throughout APAC, leveraging software like iTVR, Fusion, and Arianna to uncover insights.
• Market Intelligence: Gather research and intelligence on the competitive landscape and programming trends in designated markets, providing valuable strategic guidance.
• Data Management: Ensure incoming third-party data is free of inconsistencies, is organized and streamlined and structured in the most efficient way possible.
• Data Interpretation: Use the power of data to interpret audience behaviors, derive strategic insights, and ideate on potential strategies.
• Compelling Storytelling: Craft engaging, data-driven sales collateral and presentations that support both TVD and Networks, captivating internal and external stakeholders alike.
• Process Optimization: Drive innovation by automating and simplifying our internal report generation process to maximize efficiency.
  
  

Qualifications

Basic Requirements:

• A minimum of 1-2 years media research experience. There is a preference for candidates who have worked with a content distributor/studio, broadcast or cable network, or an OTT platform.
• Demonstrate familiarity with linear TV and digital research terminology, methodology, and the evolving media landscape.
• Showcase strong numerical and analytical skills coupled with a creative approach to problem-solving.
• Excellent verbal and written communication skills, ensuring clear and compelling storytelling.
• High proficiency with Microsoft Excel, PowerPoint, and Power BI.
• A passion for video content and its impact on audiences.
  
  

Desired Characteristics

• Comfort with SQL and VBA along with familiarity with Python and R will be an advantage.
• Experience with various ratings software/tools such as iTVR, Fusion, and Arianna is desirable.
  
  

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.