Yingying (李莹莹） Li

领导力书系，由颉腾文化策划出版。带你看清当下复杂的商业环境，抓住稍纵即逝的市场机会，提升文化软实力、产品创新力、企业应变力和个人领导力。

这本书的意义在于在全球流行性疾病和 VUCA 的环境下，读者可以获得来自世界各地第一手的跨文化领导力的观点和信息，相对准确、真实、客观。通过学习、消化、思考分享人的观点，梳理个人在不确定环境下的内在情绪，最终制定个人的价值取向、人生定位和职业发展。20… Show more

领导力书系，由颉腾文化策划出版。带你看清当下复杂的商业环境，抓住稍纵即逝的市场机会，提升文化软实力、产品创新力、企业应变力和个人领导力。

这本书的意义在于在全球流行性疾病和 VUCA 的环境下，读者可以获得来自世界各地第一手的跨文化领导力的观点和信息，相对准确、真实、客观。通过学习、消化、思考分享人的观点，梳理个人在不确定环境下的内在情绪，最终制定个人的价值取向、人生定位和职业发展。20 多位分享者都是各自领域中的专家，他们的分享可以让我们明白任何国家都有自己的国情和文化传承，有对待流行性疾病独特的方针、方法和政策，没有一个国家的做法可以被其他国家轻易拷贝，也没有一种领导行为放之四海而皆准。更重要的是，这些分享人积极的人生态度、专业的职业素养、辩证的思维方法、发展的认知模式，让我们最终得出结论：世界永远都在变，经济、社会、技术永远都在进步，也会不断遇到挑战和威胁。我们必须正视这个变化的世界，与时共进，眺望未来，不管遇到多大的挑战和困难，时刻增强内心的抗压能力和自控力，用积极的态度面对环境和人生的挑战，为这个世界的和平和安全，做出每个人的一点努力和奉献。

https://www.bilibili.com/s/video/BV1ee4y1D7xo Show less

How US and Chinese tech will thrive through connection, not competition.

Evan J. Zimmerman and Li Yingying say while Chinese tech companies are now a force to reckon with globally, far from the antagonistic narrative of the trade war, technology innovators and investors in the US and China are benefiting from integration

Technology seeks itself out. As the Chinese and American tech industries continue to evolve, they will naturally pull towards each other. Consumers, companies… Show more

How US and Chinese tech will thrive through connection, not competition.

Evan J. Zimmerman and Li Yingying say while Chinese tech companies are now a force to reckon with globally, far from the antagonistic narrative of the trade war, technology innovators and investors in the US and China are benefiting from integration

Technology seeks itself out. As the Chinese and American tech industries continue to evolve, they will naturally pull towards each other. Consumers, companies, and investors will demand it. While this heralds future competition, it also can, and should, mean tighter connections as well. Will business be prepared? Will the governments stand in the way or push integration along? The answer is a choice, and hopefully, everyone will make the right one. Show less

This qualitative, single case study research analyzes the stakeholder relationship
cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the
extent to which the propositions of stakeholder theory and relationship management theory are
applicable in a Chinese public relations context. Observations were made through analysis of
documentation, interviews, direct observations and participant-observation. The results show that
stakeholder theory… Show more

This qualitative, single case study research analyzes the stakeholder relationship
cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the
extent to which the propositions of stakeholder theory and relationship management theory are
applicable in a Chinese public relations context. Observations were made through analysis of
documentation, interviews, direct observations and participant-observation. The results show that
stakeholder theory and relationship management theory alone could not adequately explain the
ways in which LinkedIn China and Chitu establish and maintain relationships with their
stakeholders. This research discovered that additional theories are needed to explain LinkedIn
China’s success in relationship building. These theories include the Arthur W. Page Society’s
Building Belief Model and its Page principles; moreover, relationships between LinkedIn China
and its stakeholders were forged and cultivated through CEO communication, personal influence,
and issues management. The study also reviews how Guanxi, as an evolving cultural factor,
affects LinkedIn China’s decision-making and public relations strategies. Finally, this study
offers practical insights for foreign organizations that need to nurture relationships with
stakeholders in China. Show less

Story of success, motivational series. best-seller entrepreneurial book in Brazil and other English speaking countries, Li Yingying---Co-author and Chief translator of 《大众创业财富力-富翁是这样炼成的》

My unique experience of teaching Mandarin and Chinese culture in Brazil (2012-2013)

A small ethnography about Li Yingying's cross-cultural experience in Turkey