About
Dynamic cross-cultural entrepreneur with 15+ years of…
Articles by Yingying (李莹莹)
-
The Ultimate Implication about LinkedIn China's PR & Business Strategies
The Ultimate Implication about LinkedIn China's PR & Business Strategies
By Yingying (李莹莹) Li
-
How does "Guanxi" culture influence LinkedIn China's relationship management strategies
How does "Guanxi" culture influence LinkedIn China's relationship management strategies
By Yingying (李莹莹) Li
Contributions
-
How can you mentor coachees who resist change in Executive Coaching?
Mentoring coachees who resist change in Executive Coaching from a cross-cultural leadership perspective, with an emphasis on improving vision, future ability, and global opportunities, involves a nuanced and culturally sensitive approach.
Activity
-
I returned recently from an incredible trip to Brazil, reexploring this country from the vibrant cities, to the beauty and immense depth of the…
I returned recently from an incredible trip to Brazil, reexploring this country from the vibrant cities, to the beauty and immense depth of the…
Liked by Yingying (李莹莹) Li
-
⚡ 𝐒𝐭𝐮𝐜𝐤 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐣𝐨𝐛? 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐨𝐟 𝐚 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐫 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐛𝐮𝐭 𝐮𝐧𝐬𝐮𝐫𝐞 𝐡𝐨𝐰?⚡ You…
⚡ 𝐒𝐭𝐮𝐜𝐤 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐣𝐨𝐛? 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐨𝐟 𝐚 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐫 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐛𝐮𝐭 𝐮𝐧𝐬𝐮𝐫𝐞 𝐡𝐨𝐰?⚡ You…
Liked by Yingying (李莹莹) Li
Experience & Education
Licenses & Certifications
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Speaker at Agora SCOLAR Vision at the Shanghai Cooperation Organization (SCO) Secretariat
Shanghai Cooperation Organization Youth Conference
Issued -
-
-
-
-
-
-
-
-
-
-
-
-
-
Volunteer Experience
-
Mentor on practice of International Volunteer Service
Beijing Volunteer Service Federation
- Present 2 years 11 months
Social Services
Partner with UNDP AND UN Volunteers. Project of Promoting Sustainable Urban Development through Volunteer Service for the Beijing Winter Olympics. My role is focused on improving the overall cross-cultural competency of International Volunteers/talents and helping them build more critical communication bridges with cultural intelligence and global leadership.
-
Oversea Volunteer
AIESEC New Delhi, India
- 3 months
Built Millennial leadership on sustainable development and crisis management
Managed trainee nomination for the AIESEC Talent Exchange Program
Conducted phone interviews, NGO visits, networking, and PR efforts
-
Volunteer
SoGal Summit
- Present 8 years 1 month
Education
Sogal Redefining the next generation of diverse founders and funders.
-
Lead mentor
POLARIS YOUTH
- Present 7 years 2 months
Education
The mission of POLARIS YOUTH is to create every opportunity outside traditional classroom for the youth to communicate, practice and grow. Ever since 2012, there are thousands of university students get involved in POLARIS YOUTH’s off-line programs while over 500,000 have participated through on-line channel. POLARIS YOUTH pioneered YES GO (Young Entrepreneurs and Students Going Out), an educational program that encourages and inspires student volunteers to participate in challenging tasks and…
The mission of POLARIS YOUTH is to create every opportunity outside traditional classroom for the youth to communicate, practice and grow. Ever since 2012, there are thousands of university students get involved in POLARIS YOUTH’s off-line programs while over 500,000 have participated through on-line channel. POLARIS YOUTH pioneered YES GO (Young Entrepreneurs and Students Going Out), an educational program that encourages and inspires student volunteers to participate in challenging tasks and community service with entrepreneurs and employees. It has been successfully held for four periods and been hailed as “the program that most close to the nature of education in mainland China”.
Publications
-
《Cross-cultural Leadership in the VUCA World》- Chapter:Challenges and Opportunities of Cross-cultural Communication between US and China.
Beijing Institute of Technology Press
领导力书系,由颉腾文化策划出版。带你看清当下复杂的商业环境,抓住稍纵即逝的市场机会,提升文化软实力、产品创新力、企业应变力和个人领导力。
这本书的意义在于在全球流行性疾病和 VUCA 的环境下,读者可以获得来自世界各地第一手的跨文化领导力的观点和信息,相对准确、真实、客观。通过学习、消化、思考分享人的观点,梳理个人在不确定环境下的内在情绪,最终制定个人的价值取向、人生定位和职业发展。20…领导力书系,由颉腾文化策划出版。带你看清当下复杂的商业环境,抓住稍纵即逝的市场机会,提升文化软实力、产品创新力、企业应变力和个人领导力。
这本书的意义在于在全球流行性疾病和 VUCA 的环境下,读者可以获得来自世界各地第一手的跨文化领导力的观点和信息,相对准确、真实、客观。通过学习、消化、思考分享人的观点,梳理个人在不确定环境下的内在情绪,最终制定个人的价值取向、人生定位和职业发展。20 多位分享者都是各自领域中的专家,他们的分享可以让我们明白任何国家都有自己的国情和文化传承,有对待流行性疾病独特的方针、方法和政策,没有一个国家的做法可以被其他国家轻易拷贝,也没有一种领导行为放之四海而皆准。更重要的是,这些分享人积极的人生态度、专业的职业素养、辩证的思维方法、发展的认知模式,让我们最终得出结论:世界永远都在变,经济、社会、技术永远都在进步,也会不断遇到挑战和威胁。我们必须正视这个变化的世界,与时共进,眺望未来,不管遇到多大的挑战和困难,时刻增强内心的抗压能力和自控力,用积极的态度面对环境和人生的挑战,为这个世界的和平和安全,做出每个人的一点努力和奉献。
https://www.bilibili.com/s/video/BV1ee4y1D7xo -
How US and Chinese tech will thrive through connection, not competition
South China Morning Post
How US and Chinese tech will thrive through connection, not competition.
Evan J. Zimmerman and Li Yingying say while Chinese tech companies are now a force to reckon with globally, far from the antagonistic narrative of the trade war, technology innovators and investors in the US and China are benefiting from integration
Technology seeks itself out. As the Chinese and American tech industries continue to evolve, they will naturally pull towards each other. Consumers, companies…How US and Chinese tech will thrive through connection, not competition.
Evan J. Zimmerman and Li Yingying say while Chinese tech companies are now a force to reckon with globally, far from the antagonistic narrative of the trade war, technology innovators and investors in the US and China are benefiting from integration
Technology seeks itself out. As the Chinese and American tech industries continue to evolve, they will naturally pull towards each other. Consumers, companies, and investors will demand it. While this heralds future competition, it also can, and should, mean tighter connections as well. Will business be prepared? Will the governments stand in the way or push integration along? The answer is a choice, and hopefully, everyone will make the right one.Other authorsSee publication -
Examining Stakeholder Relationships in Chinese Public Relations Practice: A Case Study of LinkedIn China and Its Sub-Brand Chitu
Google Scholar
This qualitative, single case study research analyzes the stakeholder relationship
cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the
extent to which the propositions of stakeholder theory and relationship management theory are
applicable in a Chinese public relations context. Observations were made through analysis of
documentation, interviews, direct observations and participant-observation. The results show that
stakeholder theory…This qualitative, single case study research analyzes the stakeholder relationship
cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the
extent to which the propositions of stakeholder theory and relationship management theory are
applicable in a Chinese public relations context. Observations were made through analysis of
documentation, interviews, direct observations and participant-observation. The results show that
stakeholder theory and relationship management theory alone could not adequately explain the
ways in which LinkedIn China and Chitu establish and maintain relationships with their
stakeholders. This research discovered that additional theories are needed to explain LinkedIn
China’s success in relationship building. These theories include the Arthur W. Page Society’s
Building Belief Model and its Page principles; moreover, relationships between LinkedIn China
and its stakeholders were forged and cultivated through CEO communication, personal influence,
and issues management. The study also reviews how Guanxi, as an evolving cultural factor,
affects LinkedIn China’s decision-making and public relations strategies. Finally, this study
offers practical insights for foreign organizations that need to nurture relationships with
stakeholders in China. -
《大众创业财富力--富翁是这样炼成的》(Awaken The Millionaire Within》)
Tsinghua University Press
Story of success, motivational series. best-seller entrepreneurial book in Brazil and other English speaking countries, Li Yingying---Co-author and Chief translator of 《大众创业财富力-富翁是这样炼成的》
-
Glorious days---My destiny of teaching Chinese in Brazil (1) (2)
Hicape.org
My unique experience of teaching Mandarin and Chinese culture in Brazil (2012-2013)
-
Turkey--Unspeakable beauty (CAPE)
Hicape.org
A small ethnography about Li Yingying's cross-cultural experience in Turkey
Honors & Awards
-
Awards
-
EqualOcean 2023 Global Youth 30"/EqualOcean 2023出海全球化青年30人
“Golden Returnee Innovation Top 10” Award, 2019.
The Spartacus Innovation Warrior Award, 2019.
AACYF "30 under 30“ Excellent Chinese Entrepreneur in the U.S. 2018
Certificate for International Chinese Teaching by Confucius Institute, 2012.
Certification of Celpe-Bras (Portuguese level test): Intermediate-Advanced level
Excellent Teaching Award for 2011 in Wuhan New Oriental School.
The first prize Scholarship (Top…EqualOcean 2023 Global Youth 30"/EqualOcean 2023出海全球化青年30人
“Golden Returnee Innovation Top 10” Award, 2019.
The Spartacus Innovation Warrior Award, 2019.
AACYF "30 under 30“ Excellent Chinese Entrepreneur in the U.S. 2018
Certificate for International Chinese Teaching by Confucius Institute, 2012.
Certification of Celpe-Bras (Portuguese level test): Intermediate-Advanced level
Excellent Teaching Award for 2011 in Wuhan New Oriental School.
The first prize Scholarship (Top 5% in college) during 2009—2011 at Hubei University.
Languages
-
English
Full professional proficiency
-
Portuguese
Professional working proficiency
-
Chinese
Native or bilingual proficiency
-
Indonesian
Elementary proficiency
Recommendations received
21 people have recommended Yingying (李莹莹)
Join now to viewMore activity by Yingying (李莹莹)
-
You can tell it’s a Friday evening from my hand gestures and wide smile! Actually, I’m always this animated when speaking about developing the…
You can tell it’s a Friday evening from my hand gestures and wide smile! Actually, I’m always this animated when speaking about developing the…
Liked by Yingying (李莹莹) Li
-
🔴 #Horasis Community! 🔴 ✅ I am about to send you invitations to take part in and speak at the Horasis Global Meeting, #Vitoria, #Brazil, 25-26…
🔴 #Horasis Community! 🔴 ✅ I am about to send you invitations to take part in and speak at the Horasis Global Meeting, #Vitoria, #Brazil, 25-26…
Liked by Yingying (李莹莹) Li
-
Building Bridges. That was how I spent my half a day leave yesterday - throwing myself out there in an uncomfortable zone. Finally, I had a chance…
Building Bridges. That was how I spent my half a day leave yesterday - throwing myself out there in an uncomfortable zone. Finally, I had a chance…
Liked by Yingying (李莹莹) Li
-
Quick stop in Singapore 🇸🇬 the greenery and mini experiences are outstanding. I don’t understand why they have this old-school carpet that slows…
Quick stop in Singapore 🇸🇬 the greenery and mini experiences are outstanding. I don’t understand why they have this old-school carpet that slows…
Liked by Yingying (李莹莹) Li
-
Debate topic “Do Singaporeans have what it takes to become global leaders today?” It was probably one of the best, if not the best event organised…
Debate topic “Do Singaporeans have what it takes to become global leaders today?” It was probably one of the best, if not the best event organised…
Liked by Yingying (李莹莹) Li
-
More support will be provided as Singapore moves forward in her sustainability journey! If your organisation is unsure how to begin, SEC is equipped…
More support will be provided as Singapore moves forward in her sustainability journey! If your organisation is unsure how to begin, SEC is equipped…
Liked by Yingying (李莹莹) Li
-
4 Minutes to Save the World. Got a case of TLDR? See our weekly round-up in new tech and sustainability in transportation & space - Asia focused on…
4 Minutes to Save the World. Got a case of TLDR? See our weekly round-up in new tech and sustainability in transportation & space - Asia focused on…
Liked by Yingying (李莹莹) Li
-
What a night it was at SGLN's 2nd Anniversary Celebration! The energy crackled as we tackled a critical question: Do Singaporeans have what it takes…
What a night it was at SGLN's 2nd Anniversary Celebration! The energy crackled as we tackled a critical question: Do Singaporeans have what it takes…
Liked by Yingying (李莹莹) Li
-
You can't make up such script what we saw during India's T20 World Cup Win. A player written off, a comeback from injury, a captain's embrace - the…
You can't make up such script what we saw during India's T20 World Cup Win. A player written off, a comeback from injury, a captain's embrace - the…
Liked by Yingying (李莹莹) Li
-
Do Singaporeans have what it takes to be global business leaders today? I had the privilege of attending the Singapore Leaders Network (SGLN) Global…
Do Singaporeans have what it takes to be global business leaders today? I had the privilege of attending the Singapore Leaders Network (SGLN) Global…
Liked by Yingying (李莹莹) Li
People also viewed
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More