About
Articles by Paul
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2019 predictions: Over 50% of CMOs will bring back brand as a priority
2019 predictions: Over 50% of CMOs will bring back brand as a priority
By Paul Galesloot
Contributions
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What are some effective ways to ensure that your creative team is producing on-brand content?
A critical step is understanding, defining and developing your brand's distinctive assets and ensuring these are foundational for your brand guidelines. Personally I believe the most effective brand guidelines are inspirational, rather than restrictive, providing a platform for creativity that allows the brand to come alive across channels, geographies, product/services etc.
Activity
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With the rise of companies continuing to in-house creative capabilities in design & production, and a greater focus on companies to build their own…
With the rise of companies continuing to in-house creative capabilities in design & production, and a greater focus on companies to build their own…
Liked by Paul Galesloot
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If you’ve never been to Marketing Science Ideas Xchange (MSIX) then please try and come along this year. We created this conference in 2014 as a way…
If you’ve never been to Marketing Science Ideas Xchange (MSIX) then please try and come along this year. We created this conference in 2014 as a way…
Liked by Paul Galesloot
Experience & Education
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MSQ
View Paul’s full experience
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Volunteer Experience
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International Advisory Board
Nijmegen School of Management / Faculteit der Managementwetenschappen
- 1 year 10 months
Education
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Consultant
Darren Stewart Academy
- 4 years 5 months
Children
Established and developed not-for-profit football academy. We employ full-time professional coaches to compete with affiliates from European top clubs (Chelsea, Barcelona, Sporting) in local and international competitions. Built inclusive sponsorship programme for less-privileged, local youth. Strong value-based principles guided the academy to commercially sustainable, culturally-inclusive success.
Publications
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Asian Hipsters - What brands should know
Campaign (Asia)
See publicationYes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.
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Cowan Asia make senior appointments
Campaign Asia
See publicationBranding agency says it is meeting client demand for broader range of services.
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Asia's Ad Hub - Shanghai & Singapore?
Mumbrella
Where should companies have a regional head office; Shanghai or Singapore?
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Languages
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English
Native or bilingual proficiency
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Dutch
Native or bilingual proficiency
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French
Professional working proficiency
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German
Professional working proficiency
Recommendations received
11 people have recommended Paul
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