About
Articles by Paul
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2019 predictions: Over 50% of CMOs will bring back brand as a priority
2019 predictions: Over 50% of CMOs will bring back brand as a priority
By Paul Galesloot
Contributions
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What are some effective ways to ensure that your creative team is producing on-brand content?
A critical step is understanding, defining and developing your brand's distinctive assets and ensuring these are foundational for your brand guidelines. Personally I believe the most effective brand guidelines are inspirational, rather than restrictive, providing a platform for creativity that allows the brand to come alive across channels, geographies, product/services etc.
Activity
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This Way Up have been working with the wonderful David Equi and Alex Equi on a rebrand of their delicious Equi's Ice Cream. Equi's has been based in…
This Way Up have been working with the wonderful David Equi and Alex Equi on a rebrand of their delicious Equi's Ice Cream. Equi's has been based in…
Liked by Paul Galesloot
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This banal cardboard poster box, gifted to the medal winners, is ruining the photos. No one thought to present them with poster tubes? Printed with…
This banal cardboard poster box, gifted to the medal winners, is ruining the photos. No one thought to present them with poster tubes? Printed with…
Liked by Paul Galesloot
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Not an entirely bad way to end the week. Grateful for this testimonial from Drew Burdon at The Brandtech Group and Brandtech Consulting. One of my…
Not an entirely bad way to end the week. Grateful for this testimonial from Drew Burdon at The Brandtech Group and Brandtech Consulting. One of my…
Liked by Paul Galesloot
Experience & Education
Volunteer Experience
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International Advisory Board
Nijmegen School of Management / Faculteit der Managementwetenschappen
- 1 year 10 months
Education
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Consultant
Darren Stewart Academy
- 4 years 5 months
Children
Established and developed not-for-profit football academy. We employ full-time professional coaches to compete with affiliates from European top clubs (Chelsea, Barcelona, Sporting) in local and international competitions. Built inclusive sponsorship programme for less-privileged, local youth. Strong value-based principles guided the academy to commercially sustainable, culturally-inclusive success.
Publications
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Asian Hipsters - What brands should know
Campaign (Asia)
Yes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.
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Cowan Asia make senior appointments
Campaign Asia
Branding agency says it is meeting client demand for broader range of services.
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Asia's Ad Hub - Shanghai & Singapore?
Mumbrella
Where should companies have a regional head office; Shanghai or Singapore?
Other authorsSee publication
Languages
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English
Native or bilingual proficiency
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Dutch
Native or bilingual proficiency
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French
Professional working proficiency
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German
Professional working proficiency
Recommendations received
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I’ve always struggled to celebrate the success we have as a business at Brandon Consultants. This year that has changed and I’ve started to embrace…
I’ve always struggled to celebrate the success we have as a business at Brandon Consultants. This year that has changed and I’ve started to embrace…
Liked by Paul Galesloot
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✨ 𝐁𝐈𝐉𝐙𝐎𝐍𝐃𝐄𝐑 𝐍𝐈𝐄𝐔𝐖𝐒! Afgelopen maanden hebben Rob Smeitink en ik hard gewerkt aan de lancering van Fellos - Nederlands eerste…
✨ 𝐁𝐈𝐉𝐙𝐎𝐍𝐃𝐄𝐑 𝐍𝐈𝐄𝐔𝐖𝐒! Afgelopen maanden hebben Rob Smeitink en ik hard gewerkt aan de lancering van Fellos - Nederlands eerste…
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Brave since 2010... Last week AdForum sat down with our founders Rob Drake and Robin Shek to discuss the rise and rise of Brave Spark, erasing the…
Brave since 2010... Last week AdForum sat down with our founders Rob Drake and Robin Shek to discuss the rise and rise of Brave Spark, erasing the…
Liked by Paul Galesloot
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The most thrilling bit. The start. Industry Unlimited Strategy is kicking off a new project for a global beauty brand today. Full of gratitude, full…
The most thrilling bit. The start. Industry Unlimited Strategy is kicking off a new project for a global beauty brand today. Full of gratitude, full…
Liked by Paul Galesloot
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Another year, another Future Leaders Program day at KPMG. Here are a few key takeaways from this year’s sessions: 1. It's important to think about…
Another year, another Future Leaders Program day at KPMG. Here are a few key takeaways from this year’s sessions: 1. It's important to think about…
Liked by Paul Galesloot
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I’m leaving Unilever after 27 amazing years ! We tend to remember our careers and life as a series of big events, the highs and the lows. But I…
I’m leaving Unilever after 27 amazing years ! We tend to remember our careers and life as a series of big events, the highs and the lows. But I…
Liked by Paul Galesloot
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Delighted to be part of the MMA SMARTIES 2024 Awards! 🎉for #APAC and #VIETNAM It's an honor to be among such esteemed professionals and see…
Delighted to be part of the MMA SMARTIES 2024 Awards! 🎉for #APAC and #VIETNAM It's an honor to be among such esteemed professionals and see…
Liked by Paul Galesloot
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