About
Articles by Ayesha
Contributions
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What do you do if your brand style guide is inconsistent?
Communication styles for different age-groups (Gen X, Millenial, Y) is very different and often they may be on different social platforms. If your brand / product offers benefits and value across generations, it’s worth considering different communication styles (tone, imagery , storytelling etc) within your brand guide, by audience profile.
Activity
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I’m delighted to share that ANZ was recognised in multiple categories in the WeMoney 2024 Banking Awards, including Bank of the Year, Credit Card of…
I’m delighted to share that ANZ was recognised in multiple categories in the WeMoney 2024 Banking Awards, including Bank of the Year, Credit Card of…
Liked by Ayesha Kohli
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Thank you, Branding in Asia, for sharing Motion: For Impact’s journey as we celebrate 20 years in business. Our work is about inspiring connections…
Thank you, Branding in Asia, for sharing Motion: For Impact’s journey as we celebrate 20 years in business. Our work is about inspiring connections…
Liked by Ayesha Kohli
Experience & Education
Licenses & Certifications
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Sustainable Fashion
Copenhagen Business School
IssuedCredential ID https://www.coursera.org/account/accomplishments/certificate/J38HU4HRE5XR -
Volunteer Experience
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Specialist Singapore International Volunteer
Singapore International Foundation
- 1 year 7 months
Education
Trainer / Workshop Development for Marcomms for Social Sector Project
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Publications
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Banjara - The Spirit of Wanderlust and Retro-Simplicity
The Fine Textiles Design Company Pte Ltd
The story behind the Banjara scarf. The designs are playful and contemporary and are meant to evoke a sense of adventure - a spirit of boldness and a love for exploration - central to the theme behind the entire Karavanserai collection
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Jaali - Celebrating Geometry and History
The Fine Textiles Design Company Pte Ltd
Inspired by yesterday’s ornate and delicate window frames, the Jaali screenprint is a classic favourite for those who love their geometry and their history.
Projects
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Stories Forgotten And Familiar
Video produced by Sparq Communications for fashion accessories label, Ayesha
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Content Marketing for Entrepreneurs
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Designed and delivered a workshop on content marketing for entrepreneurs, organised by PrimeTime Entrepreneurs Group, Singapore, 25th March, 2014
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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Bengali
Native or bilingual proficiency
Recommendations received
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I have news! I have joined the Mars Pet Nutrition segment as Global Content Manager. Thank you for your faith in me and bringing me on as a member of…
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On a volunteer basis, happy to have been appointed to the Board of The Food Bank Singapore as Non-Executive Director and Chair of the Board's…
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This is what energizes me every day! When I work with partners like NCS who invest in People, Process and Technology like Amazon Connect to provide…
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The process of introducing a new product to actually launching, it's a journey! To all the product based business it's all about how to make it…
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