Yahoo Advertising (SEA)

🎉 What an incredible experience at the recent Yahoo Academy event! We're thrilled to share a heartfelt quote from one of our enthusiastic participants, Jasmine Phua: "Thank you to the Yahoo team for extending this amazing opportunity to me. I truly appreciate it and have learned so much from you all. Participating in the Yahoo Academy has been invaluable, and I look forward to applying these insights and continuing to engage in thought leadership within the media industry." A special thank you to CPXi Asia for their support and commitment to continuous learning and industry leadership. Your collaboration made this event a success! Here's to many more opportunities for growth and innovation together. 🚀 #YahooAcademy #Upskilling #TalentBuilding #EmergingLeaders #Innovation #Tech #ThankYou

Yahoo Advertising and Hoppr join forces to supercharge connected TV (CTV) and Advanced Television (ATV) advertising in Singapore! 🤝 We announced a preferred partnership agreement in Singapore that will see the Yahoo Demand Side Platform (Yahoo DSP) become Hoppr’s preferred DSP partner in Singapore. Yahoo DSP advertisers will now have access to premium CTV inventory on StarHub TV+, allowing them to create highly targeted campaigns that reach Singaporean households based on their unique viewing habits and preferences. This integration also allows for seamless planning, activation, and measurement of premium CTV inventory within omnichannel campaigns on the Yahoo DSP. This strategic partnership marks a significant milestone in the Singapore CTV landscape, offering advertisers a powerful solution to connect with audiences meaningfully and achieve their campaign goals. #yahoo #Hoppr #CTV #ATV #partnership

Yahoo Academy 2024 is back for its 13th edition and is looking for aspiring media agency and marketing superstars! 🌟 Ready to develop your skills and be the next generation of leaders? A fully sponsored two-day programme in Sydney with expert-led workshops, networking opportunities, and career development experiences awaits — nominations are now open to talents in Singapore and Australia. Sharing his experience, Kar Shing Fong, Senior Client Executive dentsu Singapore, and Yahoo Academy’s Class of 2023, said, "Yahoo Academy 2023 was an incredible learning experience, where I had the opportunity to participate in sessions led by industry experts, hands-on workshops and practical exercises, and connect with fellow participants and industry professionals. Through the programme, I gained invaluable insights into the latest trends and strategies in digital marketing. The workshop with Faris and Rosie Yakob was an eye-opening experience that significantly broadened my perspective on media strategy. Their innovative approach to marketing encouraged me to view things from a different lens, reigniting the excitement and creativity in my approach to marketing that departs from traditional methods." Submit your nominations in the link below! https://lnkd.in/gJtqHrjq #yahoo #YahooAcademy #EmergingTalent #FutureLeaders

Calling all aspiring media agency and marketing superstars, Yahoo Academy 2024 is back for its 13th edition! 🌟 For the second year running, we're opening up nominations to talents in Singapore - with a fully sponsored 2-day programme in Sydney. Yahoo Academy aims to help participants develop the skills needed to lead and thrive in the ever-evolving workplace of the future, with in-depth and interactive workshops led by industry leaders, networking opportunities, and unique career development experiences. Nominations are now open for professionals in Australia and Singapore with 1-7 years of experience and will close on Friday, March 22, 2024. Ready to take your career to the next level and be a leader of tomorrow? Nominate yourself or someone you know with exceptional talent in the link below! https://lnkd.in/gJtqHrjq #yahoo #YahooAcademy #EmergingTalent #FutureLeaders #Innovation #TalentDevelopment

Merry Christmas and happy holidays from all of us at Yahoo! 🎅🎄

We're excited to be shortlisted as finalists at the Singapore Media Marketing Awards 2023, organised by the Association of Advertising & Marketing Singapore (AAMS)!🎉 🌟 Best Brand Engagement Campaign - Yahoo for Citi 🌟 Best Use of Content - Yahoo for Citi 🌟 Best Use of Integrated Media - Yahoo for FWD Singapore 🌟 Best Use of Out of Home - Yahoo for FWD Singapore Kudos to our incredible partners and the team behind these campaigns. Looking forward to the awards show in 2024! #yahoo #advertising #SMMA2023 #SGAdMarComFest2024

Changes are afoot. Facing challenges like tighter budgets, data privacy changes and evolving consumer behaviour, marketers in APAC still have to wrangle with the diverse cultural, linguistic and regulatory landscape across the region. Without a proper transformation strategy, brands may find themselves with a mountain to climb. While marketers may have their work cut out for them in 2024, understanding where opportunities lie and leveraging them can help them stay ahead of the pack. In an article published in ExchangeWire, John McNerney, Managing Director, AUSEA, Yahoo, shares his 2024 predictions and how marketers can navigate these changes - from AI to shifting budgets and the changing face of TV. Read more in the link below. #yahoo #predictions #dataprivacy

As we bid farewell to another incredible year, it's time to embark on a journey into the hearts and minds of netizens in Singapore with Yahoo Year in Review 2023! 🌟 Join us as we reveal all the top things that have captivated and captured their attention this year. From the allure of the most searched local celebrities to the groundbreaking newsmakers, hottest tech gadgets, inspiring athletes, coveted beauty brands, travel, stocks, and more – we've got it all covered! #yahoo #YearInReview #2023

"2024 will be a year where collaboration and interoperability are key, as no single player in the ecosystem can provide the solutions required to deliver on the true promise of programmatic without integrating its technology with other players" 🤝🏻 What's in store for 2024? Our very own Matt Farrington, APAC Head of Partnerships & Investment, shares his take on three trends that advertisers and marketers should look out for: 1️⃣ Greater focus on first-party data activation with the final death of cookies 2️⃣ The rise of retail media networks 3️⃣ Programmatic creative boosting effectiveness, attention and influence Want to know more? Check out Branding in Asia's 'Three Trends to Look For in 2024' series featuring Matt, where he also takes a quick look back into 2023 and shares his favourite trend and campaign, and reveals whether he kept his New Year's resolutions. #yahoo #predictions

With a first-party data foundation in place, businesses will begin to take stock of data maturity and ensure their data strategies steer towards strategic, organisational, and commercial success. 💯 Venturing into 2024, our Director of Data & Insights, AUSEA, Dan Richardson, shares some thoughts on the importance of data for the future of e-commerce and retail media and what success will look like for businesses. Read more to check out what Dan and other industry experts have to say in the Performance Marketing World Predicts article below. #yahoo #data #predictions