SPH Media

Leader and mentor - Ms. Lay Lim Teo has made a significant impact on SPH Media during her time as CEO, and we want to show our heartfelt appreciation as she steps down from her role. Lay Lim came out of retirement in 2021 to lead our digital transformation, helping us navigate the ever-changing media landscape. With her at the helm, we've made strides in digital integration and customer insights and experience to better serve our audiences. From all of us at SPH Media, we thank Lay Lim for her leadership and dedication and wish her all the best in her next chapter! #SPHMedia

Always wanted to dive into the professional psyche of a senior fashion writer? For our Faces Of SPH Media series, we have just the whiz and that is Hayley Zhang, a five-year veteran who spearheads the fashion section of ICON Singapore. With her crosshairs locked on upcoming fashion trends, runway news, red carpet events and celebrity buzz, Hayley is an expert in her field who helps to inform and inspire the local fashion community. She now shares a glimpse of her professional life, from her favourite statement pieces to challenges beneath the glitz and glamour. #SPHMedia #ICONSingapore

The patterns of media consumption and demands of younger audiences are relentlessly shapeshifting, so we decided to catch the wave of this change. Our Malay-language title Berita Harian adapted successfully to this challenge with the launch of OMG! (Orang Muda Gitew), a platform designed to resonate with young adults aged 21-34 years old. To build trust and capture their attention, OMG! explored innovative formats such as explainer videos, bite-sized announcements and profile pieces spotlighting inspiring individuals. The platform adopted a bilingual approach with Malay and English content, allowing it to resonate deeper with the younger community. Content at OMG! is also derived from a data-driven approach, leveraging data analytics and audience insights to come up with stories that stick. Lastly, it empowers young journalists and creators to create native and engaging content, providing a sense of authenticity for its target audience. Read more here: https://lnkd.in/gdcU6Q7C #SPHMedia #BeritaHarian #OrangMudaGitew

“By being nimble, audience-centric, embracing emerging technologies, and fostering open innovation ecosystems, SPH Media can shape a future where credible content remains indispensable in a hyper-personalised media universe.” – Kaythaya Maw, Chief Technology Officer, SPH Media SPH Media is constantly steering towards the future, and behind the wheel of this digital shift is our Chief Technology Officer, Kaythaya Maw. He shared valuable insights in an interview with Tech Coffee House, touching on the pillars of our innovative approach as a company and the progressive vision that we adhere to. Read more on SPH Media’s evolution here: https://lnkd.in/g2bsqxwJ #SPHMedia

It was an educational experience at The Straits Times Smart Parenting PSLE Prep Forum, not just for the students and parents in attendance, but our brand sponsors as well. For the first time since its launch in 2020, the forum provided commercial brands a platform to raise awareness for their products aimed at benefitting students as they go through this educational milestone. We distributed goodie bags to nearly 200 parents, each sponsored by commercial brands – including BRAND’s Essence of Chicken, Tian Yuan Xiang Chicken Essence and Stabilo – which provided product samples and deals for their online stores. Stabilo also came on board as a booth sponsor, enhancing its reach with the ability to display its products and exclusive offers and engage directly with its target audience. Read more here: https://lnkd.in/g4gb4rxp #SPHMedia #TheStraitsTimes

Local work, global recognition. We are pleased to announce that we have won several Telly Awards at this year’s 45th edition. The Telly Awards has annually recognised excellence in video content since 1979, and we are honoured to join this triumphant roster with three video projects from Lianhe Zaobao earning the winning accolades. We are immensely proud of the Lianhe Zaobao team for pursuing excellence and brilliance in their video content.

“Remember that ‘marketing’ might be what you do, but it is the ‘content’ part of the equation that the audience consumes.” – Phin Wong, Head of Content Marketing & Lifestyle Media, SPH Media Our content whiz, Phin Wong, was recently featured on MartechAsia for his razor-sharp expertise on content marketing. The interview sought out nuggets of wisdom from the award-winning creative – Phin won Content Leader of the Year at The International Drum Awards last year – touching on how the foundation of content marketing coexists with the ebb and flow of trends like artificial intelligence. In face of such emerging game-changing technologies, how should APAC marketers adapt? Can content still be authentic and reliable? Phin offered his valuable insight. Read more here: https://lnkd.in/gF5qXwgr #SPHMedia #SPHContentLab #PhinWong

It is our mission at SPH Media to strengthen the spirit of Singaporeans, and that includes raising awareness about health issues that affect our communities – especially amongst our loyal audience base of senior readers. We partnered with Dementia Singapore to advocate daily reading as a means to remain cognitively active. From 15 June, the first 1,000 sign-ups to Dementia Singapore’s CARA app – a lifestyle mobile app that encourages a dementia-inclusive society – will be eligible for a complimentary one-year subscription to one of SPH Media’s digital newspapers. To enrich your understanding of dementia in Singapore, download the CARA app from this link: https://cara.sg/join-now/ #SPHMedia #DementiaSingapore #TheStraitsTimes #LianheZaobao #BeritaHarian #TamilMurasu

When we help our business partners achieve their communication objectives, we create opportunities that generate bullseye awareness and engagement amongst their target audiences. For our partnership with cloud accounting platform, Xero Asia, SPH Media’s The Business Times took the lead by organising The Business Times Budget Roundtable, reaching a focused target audience of around 150 local and overseas participants. To amplify awareness for this discussion, SPH Media provided editorial coverage on The Business Times’ print and online channels, with post-panel highlights distributed further through video and an article. Read more here: https://lnkd.in/gb35Gbi4 #SPHMedia #TheBusinessTimes

When it comes to producing large-scale events with our partners, we kick things into high gear. SPH Media recently organised another successful edition of The Car Expo, featuring a total of 41 brands including 21 authorised distributors, 10 pre-owned car dealerships and 10 accessories and services companies. It was the biggest iteration yet, breaking records with close to 900 cars sold worth over $160 million in sales, figures up by 33% and 29% from the previous event respectively. So how did we get the word out and create pre-event buzz for this milestone event? We effectively utilised our network of platforms to generate a full-fledged omnichannel awareness campaign. Across print, digital, radio and outdoor media, SPH Media executed a campaign worth more than $2 million in media value. The campaign reached audiences the most on The Straits Time via print and UFM100.3 via radio, according to survey results. In addition, we displayed branding ads at the Singapore Expo prior to the event’s launch. Thank you to everyone who attended The Car Expo and to all our business partners. We can create brilliant things when our advertising expertise gets behind the wheel. #SPHMedia #TheCarExpo #TheStraitsTimes #UFM1003