Merkle Singapore

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🚀 Is your organisation leading the CX race or falling behind? In today's fast-paced digital landscape, meeting consumer expectations isn't just important - it's crucial. Yet, some organisations are still struggling to keep up. Merkle's second 2024 CX Imperatives report surveyed more than 820 business executives to uncover the secrets of CX Leaders: ➤ What sets them apart from the competition? ➤ How are they redefining customer experience? ➤ What strategies can you adopt to join their ranks? Discover the key characteristics that separate the pioneers from the pack and learn how to transform your CX strategy for unparalleled success. Don't let your organisation fall behind. Elevate your CX maturity and stay ahead of the curve! 🔗 Read the full report: https://lnkd.in/gAkpbseW #CustomerExperience #CXLeadership #DigitalTransformation #MerkleThoughtLeadership #CXImperatives #CXStrategy #ConsumerInsights #BusinessInnovation #CXTrends2024 #BusinessGrowth

Merkle's recent survey on consumers’ needs revealed that consumers want cost-effectiveness, convenience and consistency from their brand experiences. While consumers are generally comfortable sharing their data with brands, they are less confident that it is used to improve their experiences. This leaves room for brands to improve their use of customer data to deliver seamless, cross-channel experiences, which can only be made possible with a single view of the customer enabled by technology. Find out what mature customer experience (CX) organisations do to excel in their #CX strategies in Campaign US's article here: https://lnkd.in/eq25aSk5

Want to take your #CX strategy to the next level? 🚀 Check out the APAC edition of Merkle's latest report on CX imperatives for 2024! Explore what makes a top #CX organisation tick. Delve into insights on team structure, technology, and data organisation, gleaned from our recent research that surveyed 820 business leaders across the globe. Unlock the secrets to achieving CX Leader status now: 🔗 https://lnkd.in/gAkpbseW #CXStrategy #CustomerExperience #Data #CXLeadership #LeadersinAsia #BusinessLeaders #MerkleInsights

Merkle is excited to present the #APAC edition of our #CXImperatives2024 research part two: 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐢𝐧 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐄𝐜𝐨𝐧𝐨𝐦𝐲: 𝐖𝐡𝐚𝐭 𝐂𝐗 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐃𝐨 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲! 🔗 Download here: https://lnkd.in/gAkpbseW While our first report focused on consumers' expectations, in this second report, we surveyed more than 820 business leaders, of whom 33% are from APAC, to uncover their top priorities and behaviours through the lens of consumer expectations. Our research revealed five levels of CX maturity, and insights about how leading CX organisations execute their CX strategies, apply customer feedback, and utilise technology including AI.   Explore the ins and outs of these CX Leaders' customer experience strategies and elevate yours by downloading our report today!   #CustomerExperience #CustomerCentricity #ExperienceEconomy #CXStrategy #CustomerInsights #AIforCX #ThoughtLeadership #Reports #Ebooks #MarketResearch #MerkleResearch

Royal Brunei Airlines Extends Partnership with Merkle Singapore With 3-Year Exclusive Remit | Branding in Asia

NEW BUSINESS: Merkle Singapore, part of dentsu, is reappointed as the digital marketing agency for Royal Brunei Airlines for another three years, extending a decade-long partnership. https://lnkd.in/gtmzPwsx

We're #MerkleProud to join #dentsuSingapore at Google Marketing Live and to strengthen our partnership with Google.

Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with three-year exclusive remit. Read here: https://hubs.la/Q02FK-Tp0

Merkle Singapore has been responsible for developing Royal Brunei Airlines’ first integrated #emailplatform and #integratedanalytics platform. Sanchit Mendiratta, Managing Director, CXM, dentsu Singapore, and Chief Growth Officer, Merkle Southeast Asia, said, “Having helped them build solid data foundations over the past years, this has paved the way for us now to drive data-driven decision-making to optimise their digital marketing efforts and move towards hyper-personalisation."  https://lnkd.in/diuXGi3n