The Good Food Institute APAC

💡 Check out the latest article in GFI’s Scale-Up Series, illuminating two major ways alternative protein startups can achieve scale and price parity. Challenges: Newcomers have to battle stiff competition, develop marketing and brand recognition, understand consumer needs, comply with regulations, and the list goes on. So what can companies do? 💪 1️⃣ Identify markets you can win at every stage of your business Start by targeting smaller, niche markets where consumers will pay more, and expand from there, leveraging product advantages and exploring diverse applications to build a sustainable path to scale. Example: Oatly gained traction by partnering with artisanal coffee shops before expanding to retail. 🙌 2️⃣ Dare to pivot For the alternative protein industry to succeed, products must be affordable; companies should focus on reducing costs and be prepared to pivot if necessary. Example: TurtleTree pivoted from cultivated milk to high-value lactoferrin, setting a foundation for future growth. 🙌 Deep dive: https://lnkd.in/d6HQPjP8 The first article in this series, which focused on four guiding principles for alternative protein startups looking to scale, can be accessed here: https://lnkd.in/eYGf2jUF The Good Food Institute Good Food Institute Europe Carlotte Lucas

🔦 SPOTLIGHT: Five great alt protein startup resources for manufacturing and production. 🧫 A detailed report on the use and development of cell lines in the cultivated meat industry, covering practical steps to meet future cell line demands and characterisation needs, along with regulatory considerations 👉 https://lnkd.in/db8Uef2N 🫘 An exploration of the enormous opportunities and solvable challenges in using mung beans for alternative proteins 👉 https://lnkd.in/e7iyQazw 🐟 What would motivate consumers in Singapore, Thailand, Japan, and South Korea to choose plant-based or cultivated seafood 👉 https://lnkd.in/gKSWM5u3 🌱 Our Plant Protein Primer consolidates information on plant protein nutrition, functionality, price, availability and sourcing, and other key metrics 👉 https://lnkd.in/gYtmWD-b ⛓️ A directory of ingredient and equipment suppliers, pilot plants, consultants, and other critical B2B partners for accelerating your alternative protein business 👉 https://lnkd.in/gge9ncCB Maanasa Ravikumar, PhD Dean Powell Wasamon Nutakul, PhD Jennifer Morton Innovate360

Are you scouting for a career in alt proteins? Look no further! 👀 GFI APAC is now #hiring for a Communications Manager! ✍️ GFI APAC’s Communications Manager sets the vision for all external-facing organisational messaging, including but not limited to published and digital content, social media, and external brand collaborations. You will directly shape how the world views and interacts with Asia’s fast-growing alternative protein sector! 🤝 Working closely with our programmatic experts and a wide range of external partners, including startups, government agencies, and scientific researchers, you will identify key opportunities for GFI APAC to leverage its field-catalyst role to reimagine Asia’s food supply. 🎯 Sound like a good fit for you or someone you know? Don’t delay! Check out the job description and apply today: https://lnkd.in/gya8mUfG (Deadline: 16 August 2024)

🥁 We are delighted to be a marketing partner for the Asia-Pacific Agri-Food Innovation Summit, taking place at Singapore’s Marina Bay Sands from 19 to 21 November! As the anchor event of Singapore International Agri-Food Week (SIAW), organised in collaboration with Temasek, the Singapore Food Agency, and Enterprise Singapore, the Asia Pacific Agri-Food Innovation Summit will bring together over 1,000 global leaders to identify the strategic priorities as we build greater capacity, security, and resilience in Asia’s agri-food system. 💡 Through high-level discussions and networking sessions, the summit will seek to explore integrated approaches for food production now and in the future, where the world’s leading agri-businesses, food brands, growers, entrepreneurs, and investors will discuss how technology and investment can be targeted for climate-positive impact on the agri-food value chain in the Asia Pacific region. 👉 Register today: https://bit.ly/45GFrzh to snatch a double-discounted ticket during the super early bird discount period (available until 26 August) and our 10 percent off discount code: GFI10 Daily pitching and networking sessions, a menu featuring new and innovative products from regional startups, and a sophisticated 1-1 networking app make this a standout event for startup discovery, investment, and partnerships. Don’t wait, join us at the summit! 🧑🤝🧑

🚨 Startup struggling? We’ve got you covered! ICYMI, GFI has two new blog series focused on alt protein industry insights and scale-up to aid startups at a time when global investments have been pared back. We spoke to founders and investors to see how they have responded to recent economic challenges and hear their advice for others finding themselves in a similar boat. Below are some of the key insights and suggestions they offered. ➡️ https://lnkd.in/g3yQUJq5 We also wrote a column outlining four broad strategic questions for companies to think about early and often as they grow up. ➡️ https://lnkd.in/eYGf2jUF Stay tuned for more articles on both topics in the coming weeks! 📥 To be the first to receive fresh news like this, subscribe to GFI APAC’s e-newsletter: https://lnkd.in/epXJcaAQ Jennifer Morton Divya Gandhi Laine Clark Carlotte Lucas

🥁 Coming SOON! GFI APAC’s “Science of Alt Protein: APAC edition” seminar is happening this Tuesday, 9 July at 10am SGT! ICYMI, register here ➡️ https://lnkd.in/gCWrAePV and join us to hear from Tatsuya Shimizu, MD, Ph.D., FISHR, FSBE, a medical doctor turned tissue engineer, with a strong background in cell sheet technology from the Institute of Advanced Biomedical Engineering and Science at Tokyo Women's Medical University. 🧫 Dr. Shimizu will introduce an innovative cultivated meat production system that utilises both microalgae and animal cells, where animal cells are grown in a culture medium derived from algae, while the algae are cultured using the waste medium from the animal cell cultures. 🧪 This approach promotes a sustainable, recycling-oriented method of food production. ♻️ ❗️ Sign up for FREE now! 🖥️ Catch recordings of all our previous “Science of Alt Protein: APAC edition” seminars on YouTube: https://lnkd.in/gS5VQSEh The Good Food Institute Arin Naidu Megumi Avigail Yoshitomi Sam Lawrence Maanasa Ravikumar, PhD

China going all-in on alternative proteins would be the biggest potential accelerant the industry could hope for. 📈 Check out our e-newsletter to learn why China’s involvement is vital for the industry. 👇 谷孚咨询 GFIC

📣 IntegriCulture launches a first-of-its-kind B2B marketplace called Ocatté Base, a one-stop shop for cellular agriculture in Japan. 🙌 This platform is designed to lower the barrier to entry for newcomers and accelerate the industry's growth by providing resources, such as a low-cost cell culture starter kit, for companies and researchers venturing into the space. It also welcomes third-party vendors to contribute products that support cellular agriculture research. The starter kit includes essential, food-grade components for cell culture operations: ✅ IntegriCulture - Minimum Essential Media (I-MEM) 1.0: A versatile and well-established basal media for cell culture ✅ iDisper: Enables gentle and efficient detachment of cells for further manipulation ✅ iCoater: Enhances cell adhesion and growth within bioreactors ✅ iFreezer: Facilitates long-term cell storage for future use More offerings, including affordable small-scale bioreactors, will be added to Ocatté Base in the upcoming months. Ocatté Base is currently a paid membership-based platform. Once the platform is equipped for international shipment, it plans to offer membership options to companies globally. Stay tuned! Questions❓ Reach out to IntegriCulture at info@integriculture.com More information 👉 https://lnkd.in/gH_VkZXm Japanese news coverage 👉 https://lnkd.in/gb4AFw-e Yuki Hanyu Kimiko Hong-Mitsui Sam Lawrence Maanasa Ravikumar, PhD Elliot Swartz The Good Food Institute Megumi Avigail Yoshitomi

🇰🇷 GFI APAC had the pleasure of hosting a delegation from South Korea, including senior officials from Gyeongbuk Techno Park, Gyeongbuk Provincial Government, and Uiseong County, alongside DaNAgreen CTO Jay Hyeongun Jee. 💡 Our knowledge-sharing session explored the latest developments in APAC's cultivated meat landscape across science and technology, consumer engagement, and policy. The delegation was particularly interested in Singapore's pioneering cultivated meat ecosystem. We discussed how South Korea can leverage its innovation potential to scale cultivated meat manufacturing, especially with the new regulation-free zone in Uiseong. 📈 The Korean delegation shared their ambitious plans for the "Bio Valley Industrial Complex" in the regulation-free zone, featuring a groundbreaking cell bank, contract development manufacturing facility, and cellular agriculture support centre. This initiative aims to identify and reform regulations based on scientific progress. 🚀 We're excited about the future and look forward to continued collaboration as South Korea drives forward in the cultivated meat industry. 🤝

⚖️ What’s going on in the alt protein policy space right now? The Good Food Institute's State of Global Policy Report provides readers with expert insights to address that question from several nuanced angles, but the truest answer may also be the shortest: “a lot.” 🔍 In 2023: 🇦🇺 🇳🇿 Vow became the first cultivated meat company to apply for regulatory approval in Australia and New Zealand. Food Standards Australia New Zealand completed its scientific risk assessment of Vow’s application and conducted the first of two rounds of public consultation. 🇸🇬 The Singapore Food Agency approved use of serum-free media to produce GOOD Meat's products. 🇯🇵 Japan’s Ministry of Agriculture, Forestry, and Fisheries announced a “Vision of Promoting Food-tech” with an associated roadmap that includes cultivated food products. This announcement builds on a 2022 announcement signaling Japan’s intent to study regulatory pathways for cultivated meat. 🇰🇷 Ministry of Food and Drug Safety of Republic of Korea published Alternative Foods Labelling Guidelines for plant-based products. Dive deep into the developments in APAC, the public funding scenario, and the road forward in 2024: https://lnkd.in/dqQ3ab-E 📺 Or watch APAC Policy Specialist Ankur Chaudhary walk through key takeaways in this webinar recording: https://lnkd.in/eE6y3VfJ Japanese- and Korean-language summaries of this report are also available 🇯🇵 https://lnkd.in/e24nwG6y 🇰🇷 https://lnkd.in/eusXpVxy Michael Carter Sam Lawrence APAC Society for Cellular Agriculture Samuel Goh