"Disruptive innovation at scale" – as described here by Diageo's President, Global Supply Chain & Procurement, Ewan Andrew – neatly summarises Diageo's plans to distribute several of its spirits brands in circular spirits packaging to an expected 18 markets over the next three years. Iconic brands such as Smirnoff, Gordon's, Captain Morgan and Ketel One, will be distributed in ecoTOTE™ format to venues in Scotland, Ireland, the Netherlands, Dominican Republic, and more. This move is a powerful statement, and hopefully one which will raise greater awareness of the problem of single use glass waste in the hospitality sector and beyond. Thank you Diageo for including ecoSPIRITS in your 'grain-to-glass sustainability' strategy. . . . . #ecospirits #lowcarbon #lowwaste #nosingleuseglass #circulareconomy
We’ve kicked off the start of our global roll out of ecoSPIRITS. We’re piloting the distribution of brands including Smirnoff, Gordon’s, Captain Morgan and Ketel One in a keg-style ecoTOTE, beginning in my home country, Scotland, before Ireland, the Netherlands and Dominican Republic. The partnership builds on the ongoing trial of ecoSPIRITS by Diageo Indonesia that started in 2022. Fast-growing, reusable spirits packaging is a fantastic example of sustainability progress, which challenges how we package our products. And this is just the start. Over the next three years, we’ll be taking ecoSPIRITS around the world to an expected 18 markets - disruptive innovation at scale. Watch the #circulareconomy in action below. #sustainability #lowcarbon #lowwaste