Wood-Fired Pizzas and Refreshing Spritzes Shine at Fiorella’s New Noe Valley Outpost

Wood-fired pizza, pasta, and lots and lots of spritzes land in Noe Valley with the debut of Fiorella Noe on Wednesday, June 26. The restaurant’s fourth location takes a page out of the Fiorella playbook with pizza, seasonal dishes, and a standout bar program — plus that popular Bay Area toile wallpaper — but there are a few notable additions that make the new location at 4042 24th Street all its own.

Eric Palozzolo

Eric Palozzolo

Fiorella’s six-seat pizza bar is where diners can witness the kitchen in action, with counter seats overlooking the restaurant’s custom-made Italian oven. Beyond getting a view of pizzas being slung in and out of the wood-fired oven, the real reason to get a seat here is the snacks: Expect pizza bar-only bites such as panuozzo, a sort of pizza dough sandwich stuffed with mortadella and long hots. For Fiorella’s opening, the restaurant leans into summer produce with dishes such as the Brentwood sweet corn pizza; crespelle di cannelloni, a Florentine crepe pasta filled with a trio of Swiss chard, spinach, and ricotta; and roasted corn topped with Calabrian chile butter and pickled Fresno peppers.

Fiorella Noe will start with dinner service during its opening week, but on Friday, July 5, the restaurant will begin hosting lunch and brunch through the weekend. Fiorella ported over much of the Sunset location’s brunch menu to Noe Valley, including French toast sticks dusted in cinnamon sugar, and pizzas such as the carbonara pie made with pecorino Romano, guanciale, green onion, and an egg. Those who prefer a breakfast sandwich can go for the restaurant’s take on the classic, done up with a poppy seed bun made by the Fiorella team, then stuffed with a “custardy egg,” melty American cheese, a kicked-up Calabrian chile aioli, and a choice of bacon or breakfast sausage.

Ekaterina Izmestieva

Fiorella bar director Daniel Burns is introducing a “spritz station” — an enclosed bar cube with plenty of aperitivi and amari bottles at the ready — pouring 12 styles of spritzes, plus low-proof drinks and nonalcoholic options. Diners can choose between classic, house, or “ancient Roman” spritz drinks, such as a strawberry sbagliato house spritz section, made with strawberry-infused vermouth, prosecco, plus strawberry and vanilla aperitivi. The latter shall we say classical spritz, Conditum Paradoxum, is made with prosecco and red wine, along with honey, mastic, black peppercorn, saffron, and bay leaves, all topped with a hit of seltzer. For a low-ABV drink, the Passione Margarita takes low-proof tequila and pairs it with passionfruit and lime juice, poured on the rocks. There’s also a lengthy list of wines available by the glass or bottle, as well as seven beer options for diners.

The Noe Valley space was designed by Studio, the team behind Bar Nonnina, the rooftop bar at the Inner Sunset location of Fiorella. They worked in the Bay Area toile wallpaper featuring notable local celebs like Alice Waters and Dennis Richmond, which became a staple of Fiorella’s other locations, creating a “deconstructed gallery wall feature” at the new location, according to a press release. Illustrations by artist Alyssa Rusin also decorate the space, inspired by midcentury Italian pop art. The restaurant will also feature a convenient to-go window for neighbors to pick up a meal for home.

Eric Palozzolo

Eric Palozzolo

Eric Palozzolo

Fiorella Noe (4042 24th Street) opens Wednesday, June 26, and will be open 5 p.m. to 9 p.m. Monday through Thursday, 5 p.m. to 9:30 p.m. on Friday, 4:30 p.m. to 9:30 p.m. on Saturday, and 4:30 to 9 p.m. on Sunday. Starting Friday, July 5, the restaurant will launch lunch and brunch options for the weekend, opening from 11 a.m. to 2:30 p.m. on Friday, and 10 a.m to 2:30 p.m. on Saturday and Sunday.