Amazon Prime Day 2024: Sale Dates and Our Deal Predictions
Prime Day deals start at midnight.
Prime Day is now just hours away, meaning one the best times of the year to score huge discounts and make the most of your Amazon Prime membership is almost upon us. The annual summer sale discounts thousands of items, with lightning deals each hour that you won't want to miss. It's one of the biggest sales events outside of Black Friday deals, with many companies even outside of Amazon offering exclusive discounts you'll only find on Prime Day. Some of these deals are even happening now as competitors rush to compete with Amazon event of the season.
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The giant sale is exclusive to Amazon, and we have found that most of the top deals will be found there. However, some retailers like Walmart and Target offered earlier sales this year to try to undercut the Amazon event. So to help you navigate all of the sales happening on Prime Day 2024, we've compiled everything you need to know about the Amazon-led shopping holiday right here. Whether you're searching for deal categories or competing sales, our years of experience covering Prime Day can help guide you to the biggest savings of the summer.
When Does Amazon Prime Day 2024 Officially Start?
The official dates for Amazon Prime Day 2024 are set for July 16-17 and most of the deals will drop at 12 a.m. PST. The sale itself is once again exclusive to Amazon Prime members, so you will need a membership to access the best discounts. The sales event will be taking place in 23 different countries this year, so you can shop different discouts across the world depending on your location.
Are There Any Early Prime Day Deals?
Although Prime Day doesn't officially begin until tomorrow, Amazon is already offering various early Prime Day discounts ahead of the event. Some of best deals include discounts on Fire TV sticks, Audible subscriptions, deals on board games, and various sales on other Amazon devices you won't find anywhere else. Amazon is also running a promotion that offers free games for Prime members if you're hoping to pick up a new video game for free.
Amazon's Best Deals Today
Buy On Amazon↗What About Prime Day 2?
Amazon Prime Day 2 is also held later in the year before Black Friday. This second big deals event started in 2022 and continued last year in 2023. This year, we expect to see Prime Day 2 once again, most likely in October. Like July's Prime Day, this one will also likely take place during the second week of the month. While this October Prime Day isn't as good as Black Friday, it is still worth browsing if you're looking for deals.
What Should You Buy on Prime Day?
There's no shortage of deals on Amazon Prime Day, as new products will be discounted each hour with various limited-time lighntning deals. So while we can't guarantee all of our deals predictiions will come true, we know based on past experiences that Prime Day 2024 will offer some of the best deals you can find on TVs, kitchen appliances, Apple products, vacuums, and more. The categories featured below are where we've seen the biggest discounts happen with previous Prime Day sales, so expect these to be in line with 2024's event on July 16-17. Here are the things to buy on Prime Day this year.
Video Games
There a quite a few great times to buy video games throughout the year, and Prime Day is absolutely one of them. Although you might not find discounts on major consoles during the sale, there are sure to be plenty of deals on popular games on the Nintendo Switch, PS5, and Xbox Series X. The Steam Summer sale will also likely be around this time, making it a good season for PC games going on sale as well. Some of these deals have already begun ahead of the event.
Subscriptions
Although Amazon is known for being the largest online retailer, they also have a wide variety of subscription services they own. Prime Day is usually a great time to find discounts on streaming services via Prime Video, or even just longer free trials of Audible and Kindle subscriptions. Amazon is already offering a few free subscriptions for Prime members to access before Prime Day even begins.
VR Headset Deals
Although you likely can't expect any sort of discount the Apple Vision Pro on Prime Day, one of the best deals so far has been a discount on the Meta Quest 3. The biggest price cuts have usually been Meta Quest 2 deals, and with the recent price drop of that product you can likely expect even lower prices this year considering the Quest 3 is already seeing a price drop.
TVs
Last year, Amazon discounted multiple quality OLED TVs for Prime Day. We expect to see similar deals this year, alongside great deals for anyone looking for a new gaming TV. You can expect to see TVs of all sizes on sale, from as small as 32 inches to as large as 85 inches. With Prime's free two day shipping, your brand-new discounted TV can arrive just days after the big event. All in all, it's one of the very best times to buy a TV outside of Black Friday and Super Bowl season. Amazon is currently already offereing discounts on some Fire TVs and Fire TV sticks ahead of July 16.
Kitchen Applicances
Any appliances for the kitchen are always a safe bet for Prime Day sales. This includes mixers, air fryers, microwaves, and more. In prior years, Prime Day has also offered fantastic deals on coffee makers, with hundreds of dollars worth of savings at times. Overall, if you're in need of new kitchen equipment, Prime Day is one of the best days of the year to save some cash.
Apple Products
Apple products are always a safe guess for Prime Day. We expect to see AirPods Pro discounted, alongside AirPods Max and other Apple headphones. Additionally, it's likely Amazon will discount a few iPad models, which makes Prime Day a perfect time to pick up a new device before Apple's big hardware event in the fall.
Vacuums
Vacuums are a hot item every Prime Day. This includes both stick vacuums and robot vacuums, which are great for any household. Big name brands like Dyson and iRobot tend to show out for Prime Day, so we expect to see some quality deals from notable brands this July.
Laptops
Since laptop manufacturers release new models each year, laptops are a staple in the Amazon Prime Day sales event each year. Some of the best gaming laptops and newest models can be bought on sale during Prime Day, which can save you hundreds of dollars. We expect to see popular brands like HP, Lenovo, Dell, and MSI offer laptops on sale. Prime Day is one of the best times to buy a laptop both seasonally and because of deals.
PC Accessories
Prime Day will also be a great time to buy PC accessories. You can pick up a new headset or one of the latest PC cases for your desktop PC at a steep discount. This also goes for Steam Deck accessories like docks, controllers, and chargers.
LEGO Sets
Amazon is one of the best places to buy Lego bricks online, and Prime Day is one of the best times to buy LEGO sets every year. There will most likely be some massive discounts on some of the most expensive LEGO sets on the market, and you can even expect some of the cheaper LEGO sets to get discounts during that time. The retailer has even gone so far as to offer early discounts on Mario LEGO sets ahead of the event to match Amazon.
School Supplies
Considering it takes place during summer break, Prime Day is undoubtedly a great time to find discounts on back-to-school supplies. This includes things like clothing, writing utensils, and backpacks that will all receive discounts during this time. If you're hoping to find a cheap Pokémon backpack for your kids, this is the time to do it.
Gaming Consoles
Although the video game console deals don't tend to be as good as Black Friday, you can still expect to find some pretty decent discounts on gaming systems during Prime Day. It's one of the best times to buy a PS5, a Nintendo Switch, or an Xbox console and usually coincides with other summer sales from those publishers.
Gaming PCs
The summer is arguably one of the best times of the year to buy a gaming PC or build one yourself. Black Friday tends to have better prices on the PC components themeselves, but retailers like Amazon and Walmart will always have solid discounts on budget gaming PCs during the summer months. This is especially true during Prime Day when Amazon tends to discount brand slike CyberPower and Asus.
What Deals Not to Expect This Year
Prime Day does not discount everything, though. One of the biggest categories, new video games, tend to not be on sale during the big event. Unlike Black Friday, where all the new 2024 releases will be heavily discounted, Prime Day might have a few small discounts here and there on older games, but nothing susbtantial will likely go out for this sale.
Additionally, the same can be said can usually be said for consoles. The best PlayStation 5 and Xbox Series X|S deals are usually saved for the holiday season, so don't expect to find record low prices on a PS5 Slim bundle or the PlayStation Portal. The same can be said for Nintendo Switch and other gaming PC handhelds like ROG Ally and Steam Deck or the Lenovo Legion Go.
And while we are already seeing some of the first discounts on the Meta Quest 3, don't expect to find a sale on the Apple Vision Pro or PSVR 2 as neither of those is likely to receive any sort of price cut during Prime Day.
What Other Retailers Have Prime Day Sales?
While Prime Day is exclusive to Amazon, other retailers have begun holding sales of their own in recent years. These sales are meant to be a counter to Prime Day, offering sweet discounts you won't find at any other time of the year except Black Friday.
Best Buy
Best Buy is currenlt offering its Black Friday in July sale to compete with Amazon's Prime Day. The Sale includes TVs, gaming consoles, gaming laptops, and more and is currently running through Wednesday.
Walmart
Walmart just recently wrapped up its Prime Day counter sale that ran until July 11 this year. The sale included deals on TVs, outdoor furtniture, kitchen appliances, and even the latest headphones. The company also held the "Holiday Kickoff" sale to coincide with Prime Day 2 last year, which allowed customers to get a head start on holiday shopping, so you can expect another sale in the fall if Walmart doesn't match Prime Day pricing this year.
Target
Target has also consistently offered a Prime Day counter sale during the same times as Amazon that has previously been called Target Deal Days. This year Target was offering the same thing labeled as Circle Week. The sale wass primarily for Target Circle members and includes a number of discounts on tech, toys, and groceries. The Target Circle Week sale only ran through July 13 and has now concluded.
Are There Any Good Sales After Prime Day 2024?
There are actually a few upcoming sales events happening after Prime Day ends. The next major sale you can expect to find great discounts on is Labor Day sales, which will start cropping up near the end of August and into actual Labor Day, which lands on September 2 this year.
Following that sale, you can expect Amazon to continue the tradition of it's Fall Prime Day, which usually takes place sometime in the middle of July. Other retailers will offer competing Fall sales before Black Friday season starts in November.
