Robert Börjes

Discussing one of my pet peeves at the moment on #Evo podcast with Lasse Aagaard Pedersen -> How can we work to ensure that we are building the right things at the right time within digital product development.⚖️⚒️ A couple of takeaways are: 1: Clear Vision and Strategy is fundamental 2: Objectives linked to vision and strategy and aimed to provide business and customer outcomes 3: Data & Metrics to support/guide decision making and priorities. 4: Amazing teams that are missionaries and who covers business, tech and users/customers. 5: To lead it all you need strong product management. There are a lot of other things that goes into the above - so let me know your thoughts in the comments…🙏🏻 Thanks Connor for inviting me and thanks Lasse for the good discussion.👍🏻 #productdevelopment #buildingtherightthing #attherighttime

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Vitalis is the largest eHealth event in Scandinavia, held annually with the goal of bridging the gap between technology and healthcare. The conference (which runs from May 13th to May 16th) brings together participants who are united in their goal of sharing knowledge and improving healthcare for the future. This year my colleagues Jessica Lundström & Thomas Johansson will attend the congress in Gothenburg and I look forward to hearing their insights; particularly with regards to the coordination of the national digital infrastructure and AI in healthcare. https://vitalis.nu/ #BMSEmployee #healthdata #Vitalis #ehealth #healthcaretransformation

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70% of digital transformations fail. I love Henriette Lonkvist's perspective at NEXT Pharma Summit . The two things that particularly resonated with me were: 1. a lot of effort can be spent on change management and bringing people with us, and 2. we should work with partners to bring valuable skills into the team to allow us to move at pace. So often companies think they need to drive HCPs "somewhere" to engage digitally. I think this can lead to slow, inauthentic engagement. It can even be futile. To really drive digital transformation in this space we need to meet HCP colleagues *where they are at,* work with skilled partners to grow a healthy ecosystem and add value so that engagement is authentic and value-add. Partner. Meet people where they are at. Add value.

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For millions of sufferers around the world, a novel treatment for migraines and headaches cannot be discovered, developed, and launched quickly enough. Lundbeck, a global leader in brain health has collaborated with Accenture to create an AI model that accelerated identifying potential drug targets by 80%. But we didn’t stop there! The prediction model we developed together achieved a 77% success rate in pinpointing known gene-headache associations. Read how we are making changes to the way the industry conducts research: https://accntu.re/4arvPtK #AI #MedicalResearch #Innovation #Accenture #DrugDevelopment

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🇫🇮 By participating in our sponsored clinical trials, patients gain access to cutting-edge treatments and therapies while contributing to medical advancements. Our company's expertise and resources ensure the success of these trials, leading to innovations in treatment and improved patient outcomes. Join us in driving healthcare innovation and improving patient care. #clinicaltrials #healthcareinnovation #patientcare #medicalresearch

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"How do I collect relevant clinical data for my software solution/AI/MDSW ?" Are you going to Vitalis 2024, Scandinavia's largest eHealth event ? Mark your calendar for Maria Lindgren´s presentation. If your software/artificial intelligence (AI) falls under the Medical Devices Regulation (MDR), collecting clinical data to demonstrate its performance and safety is crucial. Maria's presentation will highlight the importance of aligning the product's intended purpose, which should also describe the benefit to the patient, with the clinical data to be collected. She'll address the challenge faced by many software products/Medical Device Software, where the intended user may be healthcare professionals rather than the patient themselves. Maria will outline the benefits of clinical evaluation in planning the data needed and the requirements for testing your product in a clinical performance study/investigation. Key2Compliance #medicaldevice

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Our shared objective is clear.✨Together, we empower startups to thrive.💪 Running a medtech startup can be challenging, but here's the good news. Today, Nordic Health Lab visited our MedTech Growth team Kristine Sylvest Brinks, Bolette Jacobsen and Christian Bygballe Haahr at DTU Science Park for a fruitful discussion, underscoring our commitment to bolstering support for medtech startups, particularly in the dynamic realm of healthcare invention. 💡 What is Nordic Health Lab?  Nordic Health Lab embodies a robust business model centered on empowering startups and SMEs to pitch to the healthcare sector, granting access to the healthcare ecosystem, facilitating match-making, and optimizing the testing process. This ethos perfectly aligns with our mission to nurture groundbreaking medtech startups. "In Nordic Health Lab, we see an opportunity to enhance our existing collaboration with DTU Science Park, a key player in the healthcare environment. The better we collaborate, the more value we can collectively create," Jacob Telcs emphasizes. By synergizing our efforts, we aim to provide unparalleled support to medtech startups precisely when they need it most. 🤝 Stay tuned for more updates as we continue this exciting journey of collaboration and growth! 🚀

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🚀 Exciting News from Targenta Oy! 🚀 📅 In just 2 weeks, we will launch our Minimal Viable Product (MVP) through an online pilot study! Our mission? To speed up patient pathways by making healthcare collaboration easier. 👩‍⚕️👨‍⚕️ Our platform is designed for medical professionals: physicians, assistants, nurses, pharmacists, dentists, and medical administrators. We aim to bring everyone together to collaborate on patient cases seamlessly, ensuring faster service times and reducing administrative burdens. 🗂️ The platform's case-centered approach allows professionals to handle common cases efficiently, even with different schedules. No more waiting for in-person meetings - everything is streamlined online! 🔬 Our Tailored Treatment Options module offers the latest medical guidelines, suggesting possible diagnostic procedures and treatments for given diagnoses. (Remember, we provide options, not advice!) 💊 Pharmasolv, our medication optimizer app, is another game-changer. It offers insights on medications, their active compounds, and potential drug-drug interactions, helping to prevent serious consequences and improve patient care. 📢 We invite you to test our software with mock patient data and provide feedback! As a tester, you’ll enjoy benefits like the chance to become a beta customer, with tailored system and dataset adjustments to fit your specific needs. 💻 Register now and join us on this journey to transform healthcare: targenta.org/pilot.html #HealthcareInnovation #DigitalHealth #MedicalProfessionals #HealthcareCollaboration #PatientCare #HealthTech #TargentaOy

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𝐃𝐨 𝐲𝐨𝐮 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐣𝐨𝐛 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬? 𝐈𝐭'𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭. 𝐈 𝐜𝐚𝐧 𝐩𝐫𝐨𝐯𝐞 𝐢𝐭. I had my first interview with Novo Nordisk appointed. GxP Training Business Partner. Every line was about me, but for one. Practical experience in GxP (it's pharmaceutical compliance, a great and important thing making us all feel safer when taking a medicine). But I am determined and curious. And I like doing things that matter. I had watched lectures, and read some information, so it's not that I was completely new to the topic. But I always like to know more from the audience's point of view. I reached out to my network and left the question on one of my socials, "𝐻𝑎𝑣𝑒 𝑦𝑜𝑢 𝑝𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑡𝑒𝑑 𝑖𝑛 𝑡𝑟𝑎𝑖𝑛𝑖𝑛𝑔 (𝑎𝑠 𝑎 𝑡𝑟𝑎𝑖𝑛𝑒𝑒) 𝑤𝑜𝑟𝑘𝑖𝑛𝑔 𝑖𝑛 𝑎 𝑠𝑡𝑟𝑖𝑐𝑡𝑙𝑦 𝑟𝑒𝑔𝑢𝑙𝑎𝑡𝑒𝑑 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡? 𝐸.𝑔., 𝑝ℎ𝑎𝑟𝑚𝑎𝑐𝑒𝑢𝑡𝑖𝑐𝑎𝑙𝑠 𝑜𝑟 𝑜𝑡ℎ𝑒𝑟. 𝐼𝑓 𝑠𝑜, 𝑐𝑜𝑢𝑙𝑑 𝑤𝑒 𝑝𝑙𝑒𝑎𝑠𝑒 𝑡𝑎𝑙𝑘, 𝐼 𝑎𝑚 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡𝑒𝑑 𝑖𝑛 𝑦𝑜𝑢𝑟 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒". Two phone calls clarified the high level picture of the GxP training and trainees peculiarities. I didn't get the position. It almost didn't upset me, the conversation was nice, and there was a candidate with practical experience in GxP. 𝐈𝐭 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲, 𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐭𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠. A week later I got one more message on the socials. "You asked about GxP training, what would you like to know?" "𝑊𝑒𝑙𝑙, 𝑡ℎ𝑎𝑛𝑘 𝑦𝑜𝑢 𝑣𝑒𝑟𝑦 𝑚𝑢𝑐ℎ 𝑓𝑜𝑟 𝑟𝑒𝑎𝑐ℎ𝑖𝑛𝑔 𝑜𝑢𝑡, 𝐼 𝑤𝑎𝑠 𝑝𝑟𝑒𝑝𝑎𝑟𝑖𝑛𝑔 𝑓𝑜𝑟 𝑎 𝑗𝑜𝑏 𝑖𝑛𝑡𝑒𝑟𝑣𝑒𝑤 𝑎𝑠 𝑎 𝑇𝐵𝑃, 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑜𝑛𝑙𝑦 𝑡ℎ𝑖𝑛𝑔 𝐼 𝑑𝑖𝑑𝑛'𝑡 ℎ𝑎𝑣𝑒 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑗𝑜𝑏 𝑤𝑎𝑠 𝑡ℎ𝑖𝑠 𝑝𝑟𝑎𝑐𝑡𝑖𝑐𝑒 𝑖𝑛 𝐺𝑥𝑃." "What do you do have then?" "𝐸𝑥𝑝𝑒𝑟𝑡𝑖𝑠𝑒 𝑖𝑛 𝑡𝑟𝑎𝑖𝑛𝑖𝑛𝑔 𝑜𝑟𝑔𝑎𝑛𝑖𝑧𝑎𝑡𝑖𝑜𝑛, 𝑒𝑣𝑎𝑙𝑢𝑎𝑡𝑖𝑜𝑛, 𝑝𝑟𝑜𝑗𝑒𝑐𝑡 𝑚𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡, 𝑠𝑡𝑎𝑘𝑒ℎ𝑜𝑙𝑑𝑒𝑟 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛." I was not pitching, I was almost complaining. "We are a GxP training company, expanding now, and we need a person with your skills. Could we have a coffee?" "𝑊𝑎𝑖𝑡... 𝑤ℎ𝑎𝑡? 𝑆𝑢𝑟𝑒." Most of the job offers in my life have been like this. ☎ "Hi, we need a person with your skills, could you come over to talk?" All this had started with my question to Niels Stage, the NN job poster, if I should give it a try, with my skillset and enthusiasm. His blessing was: "𝐈 𝐬𝐮𝐠𝐠𝐞𝐬𝐭 𝐲𝐨𝐮 𝐬𝐞𝐧𝐝 𝐚𝐧 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐞𝐞 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬. 𝐆𝐨𝐨𝐝 𝐥𝐮𝐜𝐤." 𝐇𝐨𝐰 𝐝𝐢𝐝 𝐡𝐞 𝐤𝐧𝐨𝐰?

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Divorce not only leaves deep personal traces but also imposes a heavy burden on society, resulting in more sick days. Our latest research demonstrates enormous potential in digital health solutions and shows that SES can reduce 5.8 sick days per divorced user. More than 100,000 individuals legally divorce each year in the Nordic countries, and this number does not include unmarried cohabitants undergoing informal breakups. Try calculating the potential yourself! The peer-reviewed article, published in Contemporary Family Therapy, is freely accessible. In the article, we also, for the first time, explain the principles and methods on which SES is built, what the intervention entails, and how it differs from other digital tools in the field. Please use the link provided in the comments section.

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Thoughts on this? >> Ericsson declares SEK 11 bln Q2 non-cash impairment to reflect lower Vonage portfolio growth >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #healthtech #industry40 #mhealth #AI #IoT

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How do you feel about AI chatbots? 😊💬🤖 It is undeniable the benefits AI chatbots can bring: efficiency and personalization. They excel in time-consuming and repetitive tasks, leaving problem-solving and relationship-building to human agents. A Swedish Fintech company even claimed that its AI chatbot has handled the workload equivalent to 700 full-time employees. AI chatbots are becoming essential, particularly in the pharma industry where patients are having a bigger say in their medical journeys. Though it is tempting to fully rely on AI assistants for customer support, there remains uncertainty regarding AI-driven services. I believe everyone must have had at least one experience where the website chatbot is unable to answer your questions and is talking to you in circles. @IBM defines a chatbot as “a computer program that simulates a human conversation with an end user.” Though chatbots can produce human-like responses, they are unable to detect human emotions. Even a chatbot equipped with sentiment analysis is not always accurate, given the complexity and nuance of human emotions. Ultimately, a delicate balance needs to be struck when employing AI-powered assistants. For customers who need a quick answer to a straightforward question, chatbots are your go-to tool. But with the few occasions where emotions are involved, chatbots need to be trained to direct them to a human agent for the optimal customer experience. Let me know your thoughts on chatbots in the comments below ⬇️ Inspired by: https://lnkd.in/dmizuVuy #pharmamarketing #omnichannel #CX #genai #leadership

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Getting prospects and leads is the lifeblood of a sales pipeline. Converting them to sales is the goal but to do that we need leads to start with. Here we see the most common challenges from the 2024 survey of Swedish SME's (focus on small micro companies). Deciding what is best is the most common problem in getting leads. While this takes time and effort it is not hard. As we have seen, too many do what everyone else does and gets the same result. The road less travelled is better. Tools to help get leads is also a factor. This is understandable and not at the same time. All the tools out there is part of the problem but the biggest one is how they are sold. Also the biggest opportunity for those selling tools that work. Businesses looking for tools to help do not find them from tool providers. By accident, looking when they have a specific need is how they find them. This and more in the briefing session on Thursday, link in the comments.

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At best substitute solution. Swedfund can do more!

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Jocelyn´s NEW VOICE CALM/stimmbalsam created together with OHLAND Naturmedizin Unique Benefits for you: Natural Ingredients Expert Collaboration Immediate Relief Holistic Approach: supports overall vocal health,aligning with the holistic methods taught in my vocal training programs. Your voice is more than just a tool for singing; it’s the essence of your personal identity and the bridge to meaningful relationships. Imagine the power of your voice not only in performance but in every interaction you have. Your voice tells your story, shares your passions, and connects you to others on a profound level. xoxo Jocelyn pre-order: hi@matlaahuna.com

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If you want to stay up on speed on developments in the AI field I strongly recommend following Silo AI. Their "Nordic State of AI" report series, underscores the rapid evolution of AI in Nordic companies, yet highlights that many organizations are still in the early stages of truly harnessing its potential. From a leadership perspective, this presents both an urgent call to action and a profound learning opportunity as there are significant industrial changes ahead. The rapid doubling of AI technologies demands swift action. From my perspective, it's crucial to move from basic AI experiments with individual use of ChatGPT to a strategic roadmap that deeply embeds AI into the core operations, ensuring sustainable competitive advantage mitigating the risk of falling behind if they don't start their AI journey soon. The talent gap and need for AI literacy among non-technical staff are clear. This (again) calls for fostering a culture of continuous learning. By upskilling the workforce and promoting interdisciplinary collaboration, we can better leverage AI and align initiatives with business objectives. Few companies have dedicated C-level AI champions or clear frameworks for assessing AI success. This insight highlights the necessity of defining clear leadership roles and strategic frameworks for AI within organizations. It’s essential to articulate a coherent AI strategy that aligns with the overall business goals and to implement robust metrics for tracking AI project outcomes. From a business psychologist perspective, this report resonates deeply with my work with management teams. The evolving AI landscape demands leaders who can navigate both the technical and human aspects of this transformation. Developing clear leadership roles and strategic frameworks is not just about technological integration; it’s about fostering a culture that embraces change, promotes learning, and drives collaboration. To develop management teams building resilience, adaptability, and strategic foresight, we can ensure they are not only ready for the AI-driven future but are also capable of leading their organizations to new heights of innovation and success. Curious how we can help? Contact me for a chat! #AIleadership #AItransformation #AI #businesspsychologist

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🌟 Exciting Announcement from Google! Today, Google unveiled its latest AI media creation innovations: 📹 Veo and 🎨 Imagen 3. 🚀 Veo steps up to produce "high-quality" 1080p videos, while Imagen 3 advances as Google's newest text-to-image framework. These tools might not seem revolutionary at first glance, but they are crucial in Google’s strategy to compete with OpenAI's Sora video model and Dall-E 3, which have set high standards in AI-generated content. 👀 Keep an eye on how these technologies evolve and push the boundaries of media creation. #GoogleAI #Veo #Imagen3 #AI #MediaCreation #TechNews

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Novo Nordisk's India GGC is the secret sauce behind Ozempic's success. The success of Ozempic and Wegovy, another semaglutide-based drug for weight management, has not only boosted Denmark’s economy but also led to Novo Nordisk's market cap surpassing that of Tesla. John Dawber corporate VP and managing director of global business services at Novo Nordisk, said, "Medicalized obesity has exploded over the last couple of years, and everybody's interested in it. But Novo Nordisk's research journey started about two decades ago." The company's research into new treatments for diabetes led to the discovery of benefits of weight management, prompting a separate research programme. Dawber said the demand for these products has surprised the company. The teams in Novo Nordisk Global Business Services (GBS) based in Bengaluru have collaborated with the global teams to contribute towards the Ozempic programme. Dawber said the Bengaluru team collaborates closely with the headquarters on the semaglutide drug, working on clinical trials, biostatistics, data management, pharmacovigilance, and global safety. Currently, it employs 4,000 employees. Dr. Prasanna Kumar T S, VP of global safety in Novo Nordisk GBS, said the role of the biostatistics unit in Bengaluru, which conducts all statistical analysis and reporting for Ozempic. “Our trial statisticians and clinical data scientists engage with the trial squad right from protocol development until the submission of a trial/product to regulatory authorities." Biostatistics applies statistical methods to health data. Biostatistics, Dawber said, is a highly technical area and something that traditionally the pharma companies keep very close to the headquarters. "We have a team of 150 biostatistics experts in Bengaluru. The vice president who heads that function also heads the biostatistics team in Denmark and in the US. Something very highly technical like biostats, we have the global leadership sitting here, and they manage teams here and in other geographies,” he said. https://lnkd.in/gFqY7Ggc Download the TOI app now: https://lnkd.in/g2WUKdd #Bengaluru #globalcapabilitycentre #ozempic #tech

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