F&B Happy

New work for Lessebo Paper AB, the boutique mill producing some of the world's most climate-friendly papers. In the serene depths of Småland’s forests, Lessebo Paper has taken a bold step beyond sight and touch by exploring one, slightly odd question: how do embossed paper patterns sound? The result is Lessebo Paper Player – a device translating the silent elegance of paper into a captivating sound experience. Developed together with sound artists Jesper Norda and Kristian Berglund from Rördrom. Listen to the paper structures here: https://lnkd.in/dpkxVNBK

The rounder the shape, the more circular the material. 100 billion tonnes (!) of virgin materials are extracted from the earth annually. Only 7.2% make it back into the economy*. The Circular Material Palette is a research project to validate and gather materials from a circular perspective to push and inspire the industry. Initiated by RISE Research Institutes of Sweden and IVL Svenska Miljöinstitutet, it brings together vehicle manufacturers, design consultants, subcontractors, and many others. Our task was to create a visual concept to make the assessment tool more accessible. The geometric shapes change depending on the level of circularity and become an indicator of the material. The idea is used on everything from digital applications, data sheets, typography, and educational material, to physical elements. Don’t be square! (*Circularity Gap Report 2023). Volvo Group, Zeekr Technology Europe,Borgstena, Artex the factory, National Sweden, Stora Enso, Nordic Leather Group, Ragn-Sells , Circular Hub, Mobility Sweden, FKG Fordonskomponentgruppen, Teko   Made possible with funding from Västra Götalandsregionen 

A journey of growth and innovation. Founded 12 years ago by two visionary entrepreneurs at the age of 22, Fordonsbolaget has always been driven by passion and relentless pursuit of excellence. To enter a new chapter, we helped them develop a brand strategy, naming and identity. The name WOWTO is a promise to customers, partners, and team members to deliver WOW-worthy experiences in everything they do. Thanks Wowto Sweden for a great collaboration. Now, full speed ahead!

The Liseberg summer park premiers this weekend, making a lot of people very happy – including us. Liseberg opened during the 1923 Göteborg Jubilee, and quickly emerged as one of Sweden’s most popular destinations. Recently, we updated the brand architecture for Liseberg’s combined offering to support both everyday communication and long-term growth. In close collaboration with Liseberg, we’ve also refreshed the brand identity to cover a wide range of experiences and emotions. Thanks Liseberg for a great partnership.

Introducing a new Volvo experience: World of Volvo. Gothenburg’s brand new centerpoint, opening in April, is a hub in constant motion. A 22,000 m2 meeting place with interactive exhibitions, culinary experiences and entertaining events. For people, by people. We are super excited to have been a part of this ambitious, joint venture, and can’t wait for it to open. More to come. Architecture render by KVANT-1 for Henning Larsen.

True pioneers see things before anyone else. In business as well as in art. The bank SEB has one of the most impressive collections of contemporary art in the Nordic countries, including 225 pieces from more than 60 artists alive and active today. To open up the art collection for a broader group of people, we created the concept ”The Art of Seeing”. An invitation to see the world from new perspectives. In ”The Art of Seeing: Rituals” we get to know artist Ylva Snöfrid and business leader Daniel Sachs. Writer Lina Thomsgård met up with them to explore their creative minds and ways of looking at the world. Photographer Isak Berglund Mattsson-Mårn documented on-site as Ylva Snöfrid created artworks at SEB. Concept and Art Direction by F&B Happy. Printing By Wind.

Just launched! A new brand strategy and identity for Addnode Group AB. With a strong ambition to support a transition to a more sustainable society and 2,700 employees across four continents, the new brand identity will provide a platform for further growth. Addnode Group acquires, operates and develops cutting edge enterprises that digitalise society. The brand identity reflects their new purpose, Digitalization for a Better Society. We are very excited to be part of their journey forward. More to come.

Pure instant power. Anywhere. Instagrid has created the world’s most advanced portable power solutions, bringing freedom to the way you work.    We’re very happy for the opportunity to work closely with these inspiring innovators, transforming the brand for the next generation.   The custom typeface, inspired by instant matrix printing, carries a lot of identity and ties all touch points together. Combined with the energetic red, Instagrid is powered up for the future.

Innovation for Every Body – Based in Los Angeles and currently available in more than 60 countries, Therabody® has a mission to inspire and enable every body and mind to keep moving. Together with the Forsman & Bodenfors New York office, we’ve recently helped them with a brand refresh including customer-inspired, benefits-driven packaging and merchandising.

The flagship product, Theragun, has a distinctive patented triangular shape that visually differentiates it from every other massage gun on the market. For the updated packaging we made it the center of attention.   Thanks for a great collaboration so far John Solomon Joel Godfrey Laura Darwin Therabody Forsman & Bodenfors New York #fbhappy

Innovation for Every Body – Based in Los Angeles and currently available in more than 60 countries, Therabody® has a mission to inspire and enable every body and mind to keep moving. Together with the Forsman & Bodenfors New York office, we’ve recently helped them with a brand refresh including customer-inspired, benefits-driven packaging and merchandising.

The flagship product, Theragun, has a distinctive patented triangular shape that visually differentiates it from every other massage gun on the market. For the updated packaging we made it the center of attention.   Thanks for a great collaboration so far John Solomon Joel Godfrey Laura Darwin Therabody Forsman & Bodenfors New York #fbhappy