Reviews: Oppenheim, AN Questionnaire Design and Attitude Measurement. New York: Basic Books, 1966. Pp. iv + 351. $5.95.
DTA Vernon�- American Educational Research Journal, 1968 - journals.sagepub.com
DTA Vernon
American Educational Research Journal, 1968•journals.sagepub.comThese two recent works on attitude assessment present the investigator with alternative but
not necessarily mutually exclusive strategies for measuring attitudes. One of these stresses
the construction of new scales and the close tailoring of methods to suit immediate
purposes; the other advocates the greater use of already existing scales. Oppenheim's work
is essentially a text for the advanced undergraduate or the new graduate student. It is a
primer for the novice that covers a wide range of topics relevant to attitude measurement�…
not necessarily mutually exclusive strategies for measuring attitudes. One of these stresses
the construction of new scales and the close tailoring of methods to suit immediate
purposes; the other advocates the greater use of already existing scales. Oppenheim's work
is essentially a text for the advanced undergraduate or the new graduate student. It is a
primer for the novice that covers a wide range of topics relevant to attitude measurement�…
These two recent works on attitude assessment present the investigator with alternative but not necessarily mutually exclusive strategies for measuring attitudes. One of these stresses the construction of new scales and the close tailoring of methods to suit immediate purposes; the other advocates the greater use of already existing scales.
Oppenheim's work is essentially a text for the advanced undergraduate or the new graduate student. It is a primer for the novice that covers a wide range of topics relevant to attitude measurement, including problems of survey and questionnaire design, definition of attitudes, wording of questions, standard scaling procedures, and
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