The paper studies the role of healthy nutrition in ensuring food security and sustainable consumer development. The main focus is the awareness of consumers regarding healthy nutrition, which is presented, as the most important issue of social marketing. To determine the attitudes of Georgian consumers towards healthy nutrition, market research was conducted. The research revealed sources of information, also levels of consumers' interest, awareness, and perception regarding healthy nutrition. From the point of view of the relation to healthy nutrition, in this work it is determined that nutritional awareness is influenced by the consumers’ age, educational level, and income. In the paper also examines the impact of consumers' awareness of healthy nutrition on the decision-making process of purchases.