[BOOK][B] Marketing research: an applied prientation
NK Malhotra - 2020 - thuvienso.hoasen.edu.vn
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation
illustrates the interaction between marketing research decisions and marketing
management decisions. This text uses a practical six-step framework for conducting
marketing research, utilizing a variety of marketing companies to highlight qualitative and
quantitative research strategies. The 7th edition provides current, contemporary, and
illustrative material sensitive to user needs. And with detailed emphasis on how to run the�…
illustrates the interaction between marketing research decisions and marketing
management decisions. This text uses a practical six-step framework for conducting
marketing research, utilizing a variety of marketing companies to highlight qualitative and
quantitative research strategies. The 7th edition provides current, contemporary, and
illustrative material sensitive to user needs. And with detailed emphasis on how to run the�…
[CITATION][C] Marketing research: An applied orientation
NK Malhotra - 1996 - Prentice Hall