Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic
word-of-mouth disrupt? | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Parasocial relationships with micro-influencers:
do sponsorship disclosure and electronic word-of-mouth disrupt? Jie Sheng (Queen Mary
University of London, London, UK) Yi Hui Lee (Shopee, Taipei, China) Hao Lan (University of
Essex, Colchester, UK) Internet Research ISSN : 1066-2243 Article publication date: 7 April�…
word-of-mouth disrupt? | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Parasocial relationships with micro-influencers:
do sponsorship disclosure and electronic word-of-mouth disrupt? Jie Sheng (Queen Mary
University of London, London, UK) Yi Hui Lee (Shopee, Taipei, China) Hao Lan (University of
Essex, Colchester, UK) Internet Research ISSN : 1066-2243 Article publication date: 7 April�…
Abstract
Purpose
This study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship disclosures and negative electronic word-of-mouth (eWOM).
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