A theory of anticipated utility

J Quiggin�- Journal of economic behavior & organization, 1982 - Elsevier
Journal of economic behavior & organization, 1982Elsevier
John QUIGGIN* Page 1 Journal of Economic Behavior and Organization 3 (1982) 323–343.
North-Holland A THEORY OF ANTICIPATED UTILITY John QUIGGIN* Australian Bureau of
Agricultural Economics, Canberra City, ACT260l, Australia Received July 1980, final version
received December 1982 A new theory of cardinal utility, with an associated set of axioms, is
presented. It is a generalization of the von Neumann-Morgenstern expected utility theory, which
permits the analysis of phenomena associated with the distortion of subjective probability. 1�…
Abstract
A new theory of cardinal utility, with an associated set of axioms, is presented. It is a generalization of the von Neumann-Morgenstern expected utility theory, which permits the analysis of phenomena associated with the distortion of subjective probability.
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