On the emancipation of PLS-SEM: A commentary on Rigdon (2012)

M Sarstedt, CM Ringle, J Henseler, JF Hair�- Long range planning, 2014 - Elsevier
Rigdon's (2012) thoughtful article argues that PLS-SEM should free itself from CB-SEM. It
should renounce all mechanisms, frameworks, and jargon associated with factor models
entirely. In this comment, we shed further light on two subject areas on which Rigdon (2012)
touches in his discussion of CB-SEM and PLS-SEM. Rigdon (2012) highlights ways to make
better use of PLS-SEM's predictive capabilities, for example, by reverting to set correlations.
We discuss this issue in more detail, highlighting the need to examine the predictive�…