Factors that motivate people to undergo cosmetic surgery

A Furnham, J Levitas�- Canadian Journal of Plastic Surgery, 2012 - journals.sagepub.com
A Furnham, J Levitas
Canadian Journal of Plastic Surgery, 2012journals.sagepub.com
A sample of 204 British participants completed a questionnaire that assessed their attitude
toward cosmetic surgery as well as measures of self-esteem, life satisfaction, self-rated
physical attractiveness, religiosity and media consumption. Two factors emerged from a
factor analysis of their attitudes toward surgery: likelihood to undergo, and benefits of
undergoing, cosmetic surgery. Females with low self-esteem, low life satisfaction, low self-
rated attractiveness and little religious beliefs who were heavy television watchers reported�…
A sample of 204 British participants completed a questionnaire that assessed their attitude toward cosmetic surgery as well as measures of self-esteem, life satisfaction, self-rated physical attractiveness, religiosity and media consumption. Two factors emerged from a factor analysis of their attitudes toward surgery: likelihood to undergo, and benefits of undergoing, cosmetic surgery. Females with low self-esteem, low life satisfaction, low self-rated attractiveness and little religious beliefs who were heavy television watchers reported a greater likelihood of undergoing cosmetic surgery. Stepwise regression analysis with the two attitude factors as criterion variables showed two major predictors for likelihood: religiousness and low self-esteem, and four major predictors for benefit: religousness, media consumption, life satisfaction and sex. The role of religion is considered in this context.
Sage Journals