The accuracy of microtargeted policy positions
K Endres�- PS: Political Science & Politics, 2016 - cambridge.org
PS: Political Science & Politics, 2016•cambridge.org
Identifying voters who share policy positions with the candidates has become an important
component of modern political campaigns as they rely on microtargeted estimates to guide
targeting decisions. Using survey data and microtargeted estimates from the 2012 election, I
conduct one of the first independent examinations of the accuracy of microtargeting. The
estimates are the most accurate in Florida, a state that requests information on the race of
voters when they register and has party registration. The estimates are less accurate in the�…
component of modern political campaigns as they rely on microtargeted estimates to guide
targeting decisions. Using survey data and microtargeted estimates from the 2012 election, I
conduct one of the first independent examinations of the accuracy of microtargeting. The
estimates are the most accurate in Florida, a state that requests information on the race of
voters when they register and has party registration. The estimates are less accurate in the�…
Identifying voters who share policy positions with the candidates has become an important component of modern political campaigns as they rely on microtargeted estimates to guide targeting decisions. Using survey data and microtargeted estimates from the 2012 election, I conduct one of the first independent examinations of the accuracy of microtargeting. The estimates are the most accurate in Florida, a state that requests information on the race of voters when they register and has party registration. The estimates are less accurate in the other battleground states that do not collect as much information. The accuracy rates range from 36% to 82% depending on the issue and state.
Cambridge University Press