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URL: https://scholar.google.com/scholar_lookup?author=Chen%2C%20H.&author=Guo%2C%20W.&author=Zhang%2C%20Y.&journal=China%20Bus.%20Mark.&pages=28%E2%80%9337&publication_year=2020&title=A%20Study%20on%20the%20Impact%20of%20Influencers%20on%20Fans%E2%80%99%20Purchase%20Intention%20in%20Live%20Broadcasting%20Platform&volume=34