In two studies, we investigate the differential influence of perceived group and personal discrimination on self‐esteem in the context of the Rejection–Identification model (Branscombe, Schmitt, & Harvey, 1999). We first polled a group of African immigrants and found that whereas personal discrimination was negatively related to personal self‐esteem, group discrimination was positively associated with it. As expected, identification served as a buffer between personal discrimination and self‐esteem. We replicated these effects in a second study using women as our respondents. These results suggest that perceiving group discrimination may be positively related to self‐esteem because people feel less alone in their plight, thereby alleviating the ill‐effects of exclusion. We discuss these results in relation to both the Rejection–Identification model and the discounting hypothesis (Crocker & Major, 1989). Copyright � 2006 John Wiley & Sons, Ltd.