Why do some people get exceptional results? How can we improve the performance of individuals and teams? These are some questions that probably every CEO, HR director, and manager asks himself every day. And they are not the only ones asking these questions. Business schools, universities, teachers, and trainers are all asking the same questions—in addition, of course, to all those who work within organizations of every kind and want to improve themselves. To provide an answer to these questions, the Ca’Foscari Competency Centre was founded in 2012 within the Ca’Foscari University of Venice in Italy. At this center, team of researchers works with the aim to increase performance, through the development of individual behavioral competencies. People think that having more technical skills allows them to obtain better results. But for more than thirty years, scientific research has taught us that although technical skills are required to perform a job, they alone do not allow us to attain excellent performance. On the contrary, behavioral competencies, like emotional, social, and cognitive competencies, are the true determinants of outstanding performance. Within the Ca’Foscari Competency Centre, and in collaboration with the preeminent scholars and research centers in the world on these topics, we develop training courses to improve these skills and tools to evaluate them, and—above all—we do a lot of research to identify the most relevant skills for specific roles and for specific processes. In so doing, we help thousands of people to obtain better results and, ultimately, to live better lives. This book seeks to answer the above questions, exploring the role of entrepreneurs and professionals who work in new product development teams, and contains the results of our research on the behavioral competencies that these roles demonstrated in pursuing innovation. This book is a journey into the as yet unexplored world of the sources of innovation, where the roles that are involved in generating innovation face new problems every day and have to adopt a complex set of behaviors to address them.